MWC 2009: Ericsson Booth Tour
BARCELONA -- Mobile World Congress -- For many companies, just being at the Mobile World Congress is enough, and to have a stand provides greater visibility.
That wasn't enough for Ericsson AB (Nasdaq: ERIC), though. Sure, it had a stand in Hall 8, along with its main rivals, including Alcatel-Lucent (NYSE: ALU), Huawei Technologies Co. Ltd. , Nokia Solutions and Networks , and Nortel Networks Ltd. , each of which we also visited for a 20-minutes photo essay. (See MWC 2009: Alcatel-Lucent Booth Tour, MWC 2009: Nortel Networks Booth Tour, and MWC 2009: Nokia Siemens Booth Tour -- Huawei's is still to come.)
But when we asked the Ericsson team to pitch their best story and show off their top technology developments, we weren't taken around the stand -- we were shown around an entire hall. Ericsson booked out 6,600 square meters, practically the entire area of Hall 6 at The Fira showgrounds in Barcelona, to show off its wares (and hold a party for customers).
So, Ericsson had the space, but did it have anything worth showing off?
Find out in our photo tour below.
All photos by Siqui Sánchez; all captions by...
— Ray Le Maistre, International News Editor, Light Reading