& cplSiteName &

MobiTV's Next Step Could be U-verse

Light Reading
News Analysis
Light Reading
11/17/2006
50%
50%

AT&T Inc. (NYSE: T) executives often talk about reaching the "three screens" with their U-verse IPTV service. Emeryville, Calif.-based MobiTV Inc. might be the company that figures into the carrier's plans for doing so. (See Service Station: AT&T's Silly Stream.)

The three screens AT&T talks about are TVs, PCs, and mobile devices. Currently, AT&T's U-verse IPTV content makes it to the TV screen through partnerhsips with Alcatel (NYSE: ALA; Paris: CGEP:PA) and Microsoft Corp. (Nasdaq: MSFT). AT&T has been far less specific about how it will bring U-verse programming to PC and mobile screens.

So why might MobiTV be the right partner for the job? First, both AT&T and Cingular Wireless , which AT&T now co-owns with BellSouth, are already MobiTV customers. MobiTV video became part of Cingular's mMode mobile services 15 months ago. Cingular will be subsumed by AT&T at the completion of the BellSouth/AT&T merger.

AT&T announced in September that MobiTV would power its new broadband video service called AT&T Broadband TV. The service now features about 25 channels of news, sports, and entertainment content and is growing, MobiTV tells Light Reading. AT&T had announced earlier that MobiTV video is available to users of WiFi hotspots. (See AT&T Offers Internet TV and MobiTV Supports WiMax.)

In the U.S., MobiTV has also signed up as customers Sprint Corp. (NYSE: S) and Windstream Supply Inc. In the U.K. it counts 3 UK and Salt SA as customers.

MobiTV already has built a platform that brings video to large numbers of PC and mobile screens and claims it should have an edge in an AT&T mobile deal. The company licenses and aggregates video content, encodes it and "optimizes" it to display correctly on a variety of mobile devices, hosts it, and streams it over broadband and wireless networks.

Strategy Analytics Inc. VP of wireless David Kerr points out that MobiTV has plenty of experience with the advertising aspect of mobile and PC video. "They're not just wrapping ads around mobile content; they’re marketing over a lot of non-traditional networks," Kerr says. "They're agnostic on access networks, and they view all of them as just more potential eyeballs.

"By a long way, MobiTV are the market leaders in the mobility space, so I see them as a natural company to partner with there."

AT&T did not return calls for comment on this story. MobiTV says that the company is positioning for that type of business, but didn't comment on any specific deals.

"The PC product and the mobile product would be our specialty, so we would probably skin those two services to mirror the branding of the [U-verse] service," says MobiTV spokesman Justin Taylor.

The main question now is whether MobiTV will contribute its own licensed video content, or simply host and deliver AT&T's U-verse content.

"Would we be the technology play while they would use their own content? That's kind of up for debate, but that's certainly up to AT&T," Taylor says. "Either way, we are really pleased that we would be hosting that offering."

Of course, AT&T has other options for extending U-verse to PCs and mobile devices. The carrier could develop its wireless and broadband video platforms in-house. It might be more likely to ask its IPTV partners Alcatel and Microsoft to design and deploy a bridge between the U-verse super headend and the Cingular wireless network. Or U-verse content might be delivered to PCs using existing AT&T broadband infrastructure.

But MobiTV has a long headstart in developing and field-testing its platform with large numbers of subscribers. AT&T and its partners now have their hands full learning to deliver IPTV to large numbers -- they may not have time to start from scratch with PC and mobile video platforms.

MobiTV also appears to be fueling up for more growth. On November 2, the firm announced that Adobe Systems Inc. (Nasdaq: ADBE) and Hearst Corp. had joined the C round with an additional $30 million. (See MobiTV Raises $30M.) That brought the round to just more than $100 million. (See MobiTV Raises $70M.) The company announced a $15 million B round in August 2004.

— Mark Sullivan, Reporter, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Mark Sullivan
50%
50%
Mark Sullivan,
User Rank: Light Beer
12/5/2012 | 3:34:26 AM
re: MobiTV's Next Step Could be U-verse
AT&T has started up a special user portal for U-verse billing, promotions, service announcements, etc. This may be the site of "U-verse for the PC."
Mark Sullivan
50%
50%
Mark Sullivan,
User Rank: Light Beer
12/5/2012 | 3:34:26 AM
re: MobiTV's Next Step Could be U-verse
With AT&T wrestling with the challenge of getting U-verse on TVs, it will probably be awhile before they go after the two smaller screens of PCs and mobile devices. How long? Before you answer, remember how many advertising dollars are up for grabs on the PC and mobile devices.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 28, 1:00PM EDT
Gigabit 101
Will Barkis, Senior Technology Analyst, Orange
UPCOMING COURSE SCHEDULE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (12) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
LRTV Interviews
Peering Into the Digital Future

9|20|16   |   04:25   |   (0) comments


Nick Thomas, practice leader of digital media at Ovum, talks about how digital transformation in the technology, media and telecom sectors will enable the development of a new range of applications and services for enterprises and consumers and how the upcoming Digital Futures event in London will examine ...
LRTV Custom TV
Napatech Tackles NFV's Major Challenge

9|7|16   |   08:42   |   (0) comments


One of the main challenges for network operators introducing NFV is to combine performance and flexibility in a cost-effective way, but there is a solution, explains Napatech's Dan Joe Barry.
LRTV Custom TV
Huawei Optical Innovation 2016

9|6|16   |     |   (0) comments


Highlights of the 2016 Huawei Optical Innovation forum.
LRTV Huawei Video Resource Center
Are You Ready for Huawei Connect 2016?

8|31|16   |     |   (0) comments


Join us for an exclusive sneak peak of Huawei Connect, an integrated conference for the global ICT ecosystem taking place in Shanghai.
Between the CEOs
CEO Chat: UXP's Gemini Waghmare

8|26|16   |     |   (0) comments


Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Keeping Your Tech Career Going After 50
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/21/2016
Time to Shut Up About 'Dumb Pipes'
Mitch Wagner, West Coast Bureau Chief, Light Reading, 9/22/2016
Verizon CFO: Eat Our (Fixed) 5G Dust!
Dan Jones, Mobile Editor, 9/22/2016
Comcast Will Go Wireless in 2017
Mari Silbey, Senior Editor, Cable/Video, 9/20/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
You Thought Your Customer Service Was Unreliable... Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.