& cplSiteName &

Mobile Operators Unite in TV License Bid

Michelle Donegan
LR Mobile News Analysis
Michelle Donegan
8/15/2007
50%
50%

On Monday, T-Mobile International AG , Telefónica O2 Germany GmbH & Co. OHG , and Vodafone Germany cleared a major hurdle in their bid for a national DVB-H license in Germany, when the federal competition authority approved the operators' mobile TV joint venture.

The three mobile operators are clubbing together to get their hands on a national license to offer mobile TV services. Germany will be one of the first big European markets to issue a mobile TV license using the digital video broadcasting-handheld (DVB-H) standard since the European Commission officially backed the standard last month. (See Reding Riles Mobile TV Players and EC Backs DVB-H.)

If the joint venture is successful in winning the DVB-H license, the operators will form a separate company dedicated to acquiring content and building a mobile TV service delivery platform. But the operators will market their mobile TV offers individually and compete on services.

The operators say they are also considering a wholesale model whereby other service providers can use their platform.

But the operator joint venture will not actually build the DVB-H network. The right to build and operate the network will be authorized by the Germanpublicutilitiesregulator, Bundesnetzagentur (BNetzA) , in a separate license. The operator joint venture is not applying for that license.

By pooling their resources and not taking on the expense of building the network, the operators are aiming to get into DVB-H as cost effectively as possible.

"We would like to minimize costs and help each other with our know-how," says a T-Mobile spokesman.

The new joint venture will also be in a position to negotiate better deals for content and devices, than if the operators were going it alone, according to Ovum Ltd. principal analyst Eden Zoller.

"Their combined bidding power when it comes to sourcing content is pretty strong… [in addition to] their bargaining power on the devices side," she says.

The licenses will be awarded by "beauty contest." The winners of the licenses -- one for running the network and one for broadcasting content -- will be announced this autumn, but could come as early as the end of this month, according to a Reuters report.

The mobile operator joint venture is competing with broadcasters such as Premiere, ProSiebenSat.1, and the RTL Group, for the broadcast license. The cost of the license is not known.

The aim for all the parties involved in Germany's DVB-H ambitions seems to be to get a network up and running in time for the UEFA (Union of European Football Associations) European championship, which will be held in Austria and Switzerland in June next year.

"The Euro Championship and the Olympic Games are definitely drivers for DVB-H," says a Vodafone Germany spokesman.

The Vodafone man explains that, while its mobile TV offer over its 3G network has been "very well accepted by our customers, for future development you need a true broadcast technology."

None of the operators would reveal how many mobile TV customers they actually have. (See Battles Brew Over Mobile TV.)

While the cartel office approved the formation of the joint venture, there are still some competition concerns that need to be addressed. According to a spokesman at the German cartel office, the companies need to propose certain "commitments" to ensure there is no infringement of competition in the other areas of the operators' businesses. Final approval is due at the end of September, says the spokesman.

— Michelle Donegan, European Editor, Unstrung

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
LRTV Documentaries
China Moves Towards Mixed Ownership of Telcos

2|1|17   |   01:10   |   (0) comments


Chinese authorities are promoting new ownership models in order to raise capital.
Shades of Ray
What to Expect at MWC 2017

1|31|17   |     |   (0) comments


5G is set to dominate as the key buzz term at this year's Mobile World Congress but there are other pressing 4G matters to address.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
T-Mobile CEO: M&A Coming but Not Quite Yet
Dan Jones, Mobile Editor, 2/14/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
Cloudifying the Communications Network
Prayson Pate, CTO, Ensemble, ADVA Optical Networking, 2/16/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.