A new Heavy Reading report says the Web 2.0/content/media vertical market represents the most dynamic Ethernet segment.

Dan O'Shea, Analyst, Heavyreading.com

September 5, 2014

1 Min Read
Web Content Storms Ethernet Market

Web content firms now represent the fastest-growing vertical market for retail Ethernet services in the US, and a handful of other emerging verticals are reshaping the traditional market structure, according to a new research report from Heavy Reading.

The report, "US Ethernet Services Vertical Market Update: 2014-2019," notes the four traditional vertical market segments in the retail Ethernet sector -- financial, government, healthcare and education -- still account for at least half of US retail Ethernet sales. However, Heavy Reading Contributing Analyst Steve Koppman says the "Web 2.0/content/media sector constitutes the fastest growing and most dynamic Ethernet service opportunity."

Meanwhile, another three verticals -- manufacturing, retail and professional services -- also are beginning to ramp up, largely on the increasing adoption of Ethernet services by small and medium-sized businesses. The SMB market has been a major factor in the competitive emergences of business Ethernet offerings from cable TV companies. (See Comcast, Level 3 Flex Ethernet Muscles.)

Want to know more about Ethernet services? Check out our dedicated Ethernet/IP content channel here on Light Reading.

Together, the four emerging verticals account for about 30% of US retail Ethernet sales. The growth of the Web 2.0/content/media vertical should come as no surprise to anyone who saw Heavy Reading's 2010 report, "@US Ethernet Vertical Markets: A Five Year Market Forecast." That report predicted the development of what was then termed the "media/enterainment" vertical. The rapid adopt by the content sector also fits that vertical's increasing deployment of optical and Ethernet equipment as a means of interconnecting massive data centers. (See Optical Vendors Optimistic Despite Shrinking Market.)

— Dan O'Shea, Managing Editor, Light Reading

About the Author(s)

Dan O'Shea

Analyst, Heavyreading.com

You want Dans? We got 'em! This one, "Fancy" Dan O'Shea, has been covering the telecom industry for 20 years, writing about virtually every technology segment and winning several ASBPE awards in the process. He previously served as editor-in-chief of Telephony magazine, and was the founding editor of FierceTelecom. Grrrr! Most recently, this sleep-deprived father of two young children has been a Chicago-based freelance writer, and continues to pontificate on non-telecom topics such as fantasy sports, craft beer, baseball and other subjects that pay very little but go down well at parties. In his spare time he claims to be reading Ulysses (yeah, right), owns fantasy sports teams that almost never win, and indulges in some fieldwork with those craft beers. So basically, it's time to boost those bar budgets, folks!

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