& cplSiteName &

tw telecom Embraces Ethernet Everywhere

Alan Breznick
6/17/2014
50%
50%

CHICAGO -- Light Reading's Big Telecom Event -- Viewing the Internet as not reliable or secure enough to meet the bandwidth needs of its commercial customers, tw telecom is moving to offer higher-quality Ethernet service on a dynamic, scalable basis.

In a keynote address here Tuesday morning, Mike Rouleau, senior vice president of business development and strategy for tw telecom inc. (Nasdaq: TWTC), spelled out his company’s efforts to deliver Ethernet service in a much quicker, more flexible way than before. With customers increasingly demanding more bandwidth in much shorter time cycles, Rouleau argued that providers must adapt their service delivery models to meet these needs.

"There's a shift going on in the business," he said. "We have to give customers flexibility." He noted that customers now plan out their activities only 90 to 120 days in advance, rather than years ahead.

As a result, Rouleau said providers must shift away from the old "static" standard of "a very cumbersome ordering process" with 30-60-90 day service delivery, and long-term contracts. Referring to the proposed new delivery model as "performance-assured Ethernet everywhere," he said, providers should adopt an on-demand model that allows customers to click to connect, use what you need, and pay as you go.

Rouleau said tw telecom, one of the biggest Ethernet providers in the US, now set to be acquired by Level 3 Communications Inc. (NYSE: LVLT), is trying to do just that with its relatively new Dynamic Capacity product. This service, which has now been in the market about 18 months, allows customers to double or triple their bandwidth in short-term bursts within a minute, schedule bandwidth hikes in advance, and set up automatic increases when network congestion hits certain levels. (See Level 3 to Acquire tw telecom for $5.7B and Level With Me: When Rumors Get Real.)

"We have to give our customers the flexibility to automatically provision and deliver services when and where they want it," he said.

To illustrate his point, Rouleau served up two brief customer case studies. In the first example, Mazda North America is using the Dynamic Capacity service to schedule regular weekly bandwidth hikes as part of its disaster recovery plan. In the second, Brock White, a construction materials firm in the Twin Cities area, is boosting its bandwidth almost in real-time so it can replicate its data center network every 15 minutes.

In addition, Rouleau said service providers must offer much greater network visibility and transparency to their customers. With such key data analytics, he said, providers can be more responsive to their customers and they, in turn, can be the same to theirs.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Michelle
50%
50%
Michelle,
User Rank: Light Sabre
6/27/2014 | 10:35:20 AM
Flexwidth
I like to see this flexibility coming to market. A fomer employer of mine would have preferred this over the static model during the busy season. Increasing bandwidth on a schedule to avoid overpaying the rest of the year would have been an excellent cost-saving option.

"This service, which has now been in the market about 18 months, allows customers to double or triple their bandwidth in short-term bursts within a minute, schedule bandwidth hikes in advance, and set up automatic increases when network congestion hits certain levels."
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
6/17/2014 | 2:43:14 PM
Love Ethernet
Ethernet is the answer to a lot of things on the delivery side of things, build it and manage it, its far more flexible than some older network technologies that services providers had built out. Getting it in place is the hard part for some smaller providers though because there is a large upfront investment. 
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Sprint to Go Gigabit Crazy at MWC!
Dan Jones, Mobile Editor, 2/22/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.