Light Reading
In his BTE keynote, tw telecom's Mike Rouleau plays up a flexible, dynamic, on-demand Ethernet service delivery model.

tw telecom Embraces Ethernet Everywhere

Alan Breznick
6/17/2014
50%
50%

CHICAGO -- Light Reading's Big Telecom Event -- Viewing the Internet as not reliable or secure enough to meet the bandwidth needs of its commercial customers, tw telecom is moving to offer higher-quality Ethernet service on a dynamic, scalable basis.

In a keynote address here Tuesday morning, Mike Rouleau, senior vice president of business development and strategy for tw telecom inc. (Nasdaq: TWTC), spelled out his company’s efforts to deliver Ethernet service in a much quicker, more flexible way than before. With customers increasingly demanding more bandwidth in much shorter time cycles, Rouleau argued that providers must adapt their service delivery models to meet these needs.

"There's a shift going on in the business," he said. "We have to give customers flexibility." He noted that customers now plan out their activities only 90 to 120 days in advance, rather than years ahead.

As a result, Rouleau said providers must shift away from the old "static" standard of "a very cumbersome ordering process" with 30-60-90 day service delivery, and long-term contracts. Referring to the proposed new delivery model as "performance-assured Ethernet everywhere," he said, providers should adopt an on-demand model that allows customers to click to connect, use what you need, and pay as you go.

Rouleau said tw telecom, one of the biggest Ethernet providers in the US, now set to be acquired by Level 3 Communications Inc. (Nasdaq: LVLT), is trying to do just that with its relatively new Dynamic Capacity product. This service, which has now been in the market about 18 months, allows customers to double or triple their bandwidth in short-term bursts within a minute, schedule bandwidth hikes in advance, and set up automatic increases when network congestion hits certain levels. (See Level 3 to Acquire tw telecom for $5.7B and Level With Me: When Rumors Get Real.)

"We have to give our customers the flexibility to automatically provision and deliver services when and where they want it," he said.

To illustrate his point, Rouleau served up two brief customer case studies. In the first example, Mazda North America is using the Dynamic Capacity service to schedule regular weekly bandwidth hikes as part of its disaster recovery plan. In the second, Brock White, a construction materials firm in the Twin Cities area, is boosting its bandwidth almost in real-time so it can replicate its data center network every 15 minutes.

In addition, Rouleau said service providers must offer much greater network visibility and transparency to their customers. With such key data analytics, he said, providers can be more responsive to their customers and they, in turn, can be the same to theirs.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Michelle
50%
50%
Michelle,
User Rank: Moderator
6/27/2014 | 10:35:20 AM
Flexwidth
I like to see this flexibility coming to market. A fomer employer of mine would have preferred this over the static model during the busy season. Increasing bandwidth on a schedule to avoid overpaying the rest of the year would have been an excellent cost-saving option.

"This service, which has now been in the market about 18 months, allows customers to double or triple their bandwidth in short-term bursts within a minute, schedule bandwidth hikes in advance, and set up automatic increases when network congestion hits certain levels."
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
6/17/2014 | 2:43:14 PM
Love Ethernet
Ethernet is the answer to a lot of things on the delivery side of things, build it and manage it, its far more flexible than some older network technologies that services providers had built out. Getting it in place is the hard part for some smaller providers though because there is a large upfront investment. 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
Jonestown
Mobile Backhaul: Going to the Dark Side?

10|30|14   |   2:26   |   (1) comment


Heavy Reading's Patrick Donegan shares his view on a dark trend that bubbled up at Light Reading's annual backhaul conference in NYC.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (2) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed