Light Reading
In his BTE keynote, tw telecom's Mike Rouleau plays up a flexible, dynamic, on-demand Ethernet service delivery model.

tw telecom Embraces Ethernet Everywhere

Alan Breznick
6/17/2014
50%
50%

CHICAGO -- Light Reading's Big Telecom Event -- Viewing the Internet as not reliable or secure enough to meet the bandwidth needs of its commercial customers, tw telecom is moving to offer higher-quality Ethernet service on a dynamic, scalable basis.

In a keynote address here Tuesday morning, Mike Rouleau, senior vice president of business development and strategy for tw telecom inc. (Nasdaq: TWTC), spelled out his company’s efforts to deliver Ethernet service in a much quicker, more flexible way than before. With customers increasingly demanding more bandwidth in much shorter time cycles, Rouleau argued that providers must adapt their service delivery models to meet these needs.

"There's a shift going on in the business," he said. "We have to give customers flexibility." He noted that customers now plan out their activities only 90 to 120 days in advance, rather than years ahead.

As a result, Rouleau said providers must shift away from the old "static" standard of "a very cumbersome ordering process" with 30-60-90 day service delivery, and long-term contracts. Referring to the proposed new delivery model as "performance-assured Ethernet everywhere," he said, providers should adopt an on-demand model that allows customers to click to connect, use what you need, and pay as you go.

Rouleau said tw telecom, one of the biggest Ethernet providers in the US, now set to be acquired by Level 3 Communications Inc. (Nasdaq: LVLT), is trying to do just that with its relatively new Dynamic Capacity product. This service, which has now been in the market about 18 months, allows customers to double or triple their bandwidth in short-term bursts within a minute, schedule bandwidth hikes in advance, and set up automatic increases when network congestion hits certain levels. (See Level 3 to Acquire tw telecom for $5.7B and Level With Me: When Rumors Get Real.)

"We have to give our customers the flexibility to automatically provision and deliver services when and where they want it," he said.

To illustrate his point, Rouleau served up two brief customer case studies. In the first example, Mazda North America is using the Dynamic Capacity service to schedule regular weekly bandwidth hikes as part of its disaster recovery plan. In the second, Brock White, a construction materials firm in the Twin Cities area, is boosting its bandwidth almost in real-time so it can replicate its data center network every 15 minutes.

In addition, Rouleau said service providers must offer much greater network visibility and transparency to their customers. With such key data analytics, he said, providers can be more responsive to their customers and they, in turn, can be the same to theirs.

— Alan Breznick, Cable/Video Practice Leader, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Michelle
50%
50%
Michelle,
User Rank: Moderator
6/27/2014 | 10:35:20 AM
Flexwidth
I like to see this flexibility coming to market. A fomer employer of mine would have preferred this over the static model during the busy season. Increasing bandwidth on a schedule to avoid overpaying the rest of the year would have been an excellent cost-saving option.

"This service, which has now been in the market about 18 months, allows customers to double or triple their bandwidth in short-term bursts within a minute, schedule bandwidth hikes in advance, and set up automatic increases when network congestion hits certain levels."
thebulk
50%
50%
thebulk,
User Rank: Light Sabre
6/17/2014 | 2:43:14 PM
Love Ethernet
Ethernet is the answer to a lot of things on the delivery side of things, build it and manage it, its far more flexible than some older network technologies that services providers had built out. Getting it in place is the hard part for some smaller providers though because there is a large upfront investment. 
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for ...
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
LRTV Huawei Video Resource Center
Frank Miller: Distributed Solutions are the Best Build for the Future - Part II

1|9|15   |   2:46   |   (0) comments


At SCTE, Frank Miller, Global CTO of MSO at Huawei, speaks about Cable 2.0 and its innovative future.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Cuomo Unveils Broadband Aid Program
Alan Breznick, Cable/Video Practice Leader, 1/19/2015
BlackBerry Wants Net Neutrality Protection -- That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive