Light Reading
tw telecom enables dynamic Class of Service changes to go along with its existing dynamic bandwidth capabilities.

tw telecom Changes CoS Dynamics

Dan O'Shea
5/8/2014
50%
50%

Competitive Ethernet service provider tw telecom continues to make good on its stated vision of giving customers greater control over their service capabilities.

The company this week announced Dynamic Prioritization, an intelligent network capability allowing business customers to quickly adjust Class of Service of their applications. (See tw telecom Gives Users Class of Service Control.)

The new capability comes a couple of years after tw telecom inc. (Nasdaq: TWTC) launched its Dynamic Capacity offering to enable customers access to bandwidth on demand, a capability the carrier recently extended across its service portfolio. That offering was one of the earliest entries in what has become an increasingly popular bandwidth-on-demand movement driven in part by cloud networking practices. (See tw telecom Delivers On-Demand Ethernet, XO Launches BoD, Multi-Cloud Support, and Cloud Propels Growth in Bandwidth on Demand, Heavy Reading Finds.)

It also falls in line with the industry trend toward application-aware networking, and the long-time vision of the tw telecom team to give customers greater service control, a message that the service provider's senior vice president, Mike Rouleau, reiterated at Light Reading's Ethernet & SDN Expo last fall. (See ESDN: tw telecom Stresses Customer Control .)

Why this matters
Class of Service changes traditionally have involved a much more manual process, in which customers have had to fill out forms to request changes that might not take effect for several weeks. It's an area ripe for improvement via innovation, especially as end-users are demanding (and will often pay for) anything that makes service management easier, quicker and more flexible.

If more carriers are getting into the bandwidth-on-demand game, then it makes sense for tw telecom and others to start pushing the next frontier. It stands to reason that's where some near-term competitive differentiation may lie.

— Dan O'Shea, Managing Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 3:10:52 AM
How hard to copy this service?
I know tw telecom has been promoting its self-service capabilities for a while, but I'm not sure how unique these offerings really are -- or how much value they provide to end users. Anyone here want to comment on how tw's customers see these kind of services?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/8/2014 | 9:05:23 AM
Core of the company
I'm usually a bit more skeptical when companies make bold pronouncements around things like giving their customers more control, but this seems to be the pervasive theme at tw telecom. Their CEO Larissa Herda talked about it a lot when I interviewed her earlier this year for this story: http://www.lightreading.com/spit-(service-provider-it)/customer-experience-management-(cem)/doing-the-dirty-work-pays-off/d/d-id/708358.

 

 
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Like Us on Facebook
Twitter Feed