& cplSiteName &

tw telecom Changes CoS Dynamics

Dan O'Shea
5/8/2014
50%
50%

Competitive Ethernet service provider tw telecom continues to make good on its stated vision of giving customers greater control over their service capabilities.

The company this week announced Dynamic Prioritization, an intelligent network capability allowing business customers to quickly adjust Class of Service of their applications. (See tw telecom Gives Users Class of Service Control.)

The new capability comes a couple of years after tw telecom inc. (Nasdaq: TWTC) launched its Dynamic Capacity offering to enable customers access to bandwidth on demand, a capability the carrier recently extended across its service portfolio. That offering was one of the earliest entries in what has become an increasingly popular bandwidth-on-demand movement driven in part by cloud networking practices. (See tw telecom Delivers On-Demand Ethernet, XO Launches BoD, Multi-Cloud Support, and Cloud Propels Growth in Bandwidth on Demand, Heavy Reading Finds.)

It also falls in line with the industry trend toward application-aware networking, and the long-time vision of the tw telecom team to give customers greater service control, a message that the service provider's senior vice president, Mike Rouleau, reiterated at Light Reading's Ethernet & SDN Expo last fall. (See ESDN: tw telecom Stresses Customer Control .)

Why this matters
Class of Service changes traditionally have involved a much more manual process, in which customers have had to fill out forms to request changes that might not take effect for several weeks. It's an area ripe for improvement via innovation, especially as end-users are demanding (and will often pay for) anything that makes service management easier, quicker and more flexible.

If more carriers are getting into the bandwidth-on-demand game, then it makes sense for tw telecom and others to start pushing the next frontier. It stands to reason that's where some near-term competitive differentiation may lie.

— Dan O'Shea, Managing Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/9/2014 | 3:10:52 AM
How hard to copy this service?
I know tw telecom has been promoting its self-service capabilities for a while, but I'm not sure how unique these offerings really are -- or how much value they provide to end users. Anyone here want to comment on how tw's customers see these kind of services?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/8/2014 | 9:05:23 AM
Core of the company
I'm usually a bit more skeptical when companies make bold pronouncements around things like giving their customers more control, but this seems to be the pervasive theme at tw telecom. Their CEO Larissa Herda talked about it a lot when I interviewed her earlier this year for this story: http://www.lightreading.com/spit-(service-provider-it)/customer-experience-management-(cem)/doing-the-dirty-work-pays-off/d/d-id/708358.

 

 
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
What's in the Box?
By Huawei
Beginning With the End In Mind
By Kevin Taylor, for Huawei
All Partner Perspectives