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Lightpath Rebrands, Drops 'Optimum'

Light Reading
LR Cable News Wire Feed
Light Reading
12/6/2012
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JERICHO, N.Y. -- Lightpath®, a market leader in Ethernet-based communication solutions for New York metropolitan area businesses, today introduced its new branding and logo, which reflect the company’s rich history and reinforce continued efforts to create close connections with customers.

Lightpath, which was recently known as Optimum Lightpath, received significant input from its customer community leading up to the launch of the new branding. The change highlights the differentiation between Lightpath’s Ethernet-based services for mid-market and large customers, and Cablevision’s consumer Optimum brand, which focuses on services for residential and small business customers.

“For more than two decades, Lightpath has offered telecommunication services in the New York metro area, emerging as an Ethernet leader that is best positioned to serve a diverse customer base,” said Julia McGrath, senior vice president of marketing and business development for Lightpath. “Our customers trust the Lightpath brand and know that they can count on us to deliver the innovative solutions that help them advance.”

Cablevision Systems Corp. (NYSE: CVC)

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