& cplSiteName &

Ethernet Providers Cling to the Cloud

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
11/7/2012
50%
50%

NEW YORK -- Ethernet Expo 2012 -- Service providers are pushing deeper into the cloud as Carrier Ethernet evolves into a business model that's driven by services rather than circuits. While some are already in the cloud game to help customers trim down their internal IT spend, others are just now getting their feet wet. (See Carrier Ethernet Heads to the Next Level .)

Cox Communications Inc. , one of cable's early champions when it comes to offering business services, has "several" cloud initiatives and trials going on, said Brian Rose, director of product development at Cox Business Services, on a Tuesday afternoon panel here. Rose noted that some of that work involves hosted voice services and that the company is working on service level agreements that it can tie into future cloud-based offerings.

Comcast Corp. (Nasdaq: CMCSA, CMCSK), which is using Ethernet to target mid-sized businesses, has recently launched Business VoiceEdge, a hosted PBX service based on the BroadSoft Inc. platform. "As we look ahead, we consider this part of the overall service wrap," said Karen Schmidt, executive director of enterprise product marketing at Comcast Business Class. (See Comcast Rolls Business Voice Into the Cloud.)

Hosted voice is also a key strategy for MegaPath Inc. , and it's one that is "driving a lot of our retail business," said David Williams, the company's senior vice president of Wholesale Services

XO Communications Inc. has taken things a step further by launching a standalone cloud solutions division. That structure helps to remove some of the "bureaucracy" involved in product development, said Chief Marketing Officer Don MacNeil.

Adding cloud services to the mix is just one way that service providers are trying to differentiate and stand out in what's become a highly competitive market. New York City, for example, has about 65 different companies pitching Ethernet services.

But cloud and the notion of a stronger "service wrap" was not the top differentiator cited by Ethernet Executive Council members who responded to a Heavy Reading survey in the second quarter. Price was tops, followed by end-to-end performance service level agreements (SLAs); rapid service provisioning and activation; expanding service coverage in metro areas using a mix of Ethernet over copper and fiber; and the customer service wrap/experience.

XO's MacNeil said Ethernet providers need to step up their SLAs, a long-time differentiator for Sonet-based services. If you're not doing SLAs with Ethernet, "you're admitting it's an inferior service," he warned.

The cable operators on the panel, meanwhile, saw their hybrid fiber/coax (HFC) networks as a powerful way to reach business customers. "We're very much excited about Ethernet over HFC," Schmitt said. "It expands the footprint greatly."

Cox, Rose explained, has made "strategic vendor decisions" as it looks to scale its services, noting that the operator has already been deploying Ethernet over Docsis. He's also keeping an eye on EPON Protocol Over Coax (EPoC), a budding Institute of Electrical and Electronics Engineers Inc. (IEEE) standard that's designed to help cable operators deliver multi-gigabit services over their existing HFC plant. (See EPON-Over-Coax Starts Its Standards Journey and The Case for EPON-Over-Coax & CCAP Coexistence.)

"It's all about reach ... and what quality of service you can deliver," Rose said.

— Jeff Baumgartner, Site Editor, Light Reading Cable

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
LRTV Documentaries
China Moves Towards Mixed Ownership of Telcos

2|1|17   |   01:10   |   (0) comments


Chinese authorities are promoting new ownership models in order to raise capital.
Shades of Ray
What to Expect at MWC 2017

1|31|17   |     |   (0) comments


5G is set to dominate as the key buzz term at this year's Mobile World Congress but there are other pressing 4G matters to address.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
T-Mobile CEO: M&A Coming but Not Quite Yet
Dan Jones, Mobile Editor, 2/14/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
Cloudifying the Communications Network
Prayson Pate, CTO, Ensemble, ADVA Optical Networking, 2/16/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.