& cplSiteName &

Cisco, Verizon Retrofit Staples Center

Carol Wilson

Los Angeles Kings fans tonight will get a look at what digital video technology can deliver, even to an older venue. The Staples Center, owned and operated by AEG , brought in Cisco Systems Inc. (Nasdaq: CSCO)and Verizon Communications Inc. (NYSE: VZ) to update its video technology. With high-def TV on ever-larger screens, instant fantasy team results and multiple viewing angles, the in-arena viewing experience will attempt to keep the excitement level high, because apparently watching sports live is only part of what convinces folks to buy pricey seats and suites.

Fans in luxury suites will soon be able to customize their viewing experience by using a Cisco VoIP phone to choose the camera angles for their in-suite sets, and to order food directly from concessionaires instead of settling for a set menu or a person pushing a cart.

There is hope for some use of social networking apps in the arena, too, presumably to let fans communicate with each other, or engage in digital dissing of visiting teams.

Most of the other improvements are aimed at efficiencies -- Staples can now easily transform digital displays depending on the game, team or special event, quickly creating customized signage and branding. That customization extends to concession stands, where food and promotional items can be tailored to a specific event and sales can be promoted to seated fans via their smartphones.

Promotions will also reach fans before they enter Staples, during the game or concert and afterward, when they are on their way home but might want to stop to buy a CD or T-shirt from a nearby store, like the nearest Staples.

Cisco and Verizon, which primarily provided professional services, teamed up earlier on the new Meadowlands Stadium in New York, and Cisco also was involved in the new Cowboys monstrosity in Dallas. (See Verizon & Cisco Grace the Gridiron.)

What makes this different, says JT Timmons, VP of global enterprise sales for Verizon, is that it's a retrofit of an existing stadium, and not built in from the ground up. No one is saying what AEG paid for the retrofit, but Verizon and Cisco see much more opportunity in digitally dressing up existing venues than in working solely on new ones.

— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Ngena's global 'network of networks' solves a problem that the telecom vendors promised us would never exist. That doesn't mean its new service isn't a really good idea.
Flash Poll
Upcoming Live Events
March 28, 2018, Kansas City Convention Center
April 4, 2018, The Westin Dallas Downtown, Dallas
April 9, 2018, Las Vegas Convention Center
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
Dell CTO: Public Cloud Is 'Way More Expensive Than Buying From Us'
Mitch Wagner, Mitch Wagner, Editor, Enterprise Cloud, Light Reading, 3/19/2018
Eurobites: Cambridge Analytica Feels the Heat
Paul Rainford, Assistant Editor, Europe, 3/20/2018
IBM Faces Age Discrimination Accusations
Mitch Wagner, Mitch Wagner, Editor, Enterprise Cloud, Light Reading, 3/22/2018
Animals with Phones
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed