& cplSiteName &

Cisco Outlines an SDN Plan

Craig Matsumoto
4/19/2012
50%
50%

Cisco Systems Inc. (Nasdaq: CSCO) has confirmed that Insieme -- with an "e" at the end -- is working on software-defined networking (SDN) and that the project is, indeed, another spin-in from former Cisco executives.

CEO John Chambers confirmed Insieme's existence and purpose during a press roundtable at a Cisco partner event Tuesday, Network World reported. The investment in Insieme is US$100 million so far and will max out at $750 million.

Insieme is founded by Mario Mazzola, Luca Cafiero and Prem Jain -- the same executives who did previous spin-ins Andiamo and Nuova. A spin-in is a startup that's being nurtured for Cisco to acquire; outsiders think of it as an internal project with a much bigger payout promised.

Chambers has been saying that Cisco has a plan for SDN, a set of technologies that lets operators program routers and switches more flexibly. He emphasized Tuesday that Insieme's approach will include Cisco-designed ASICs as opposed to off-the-shelf chips, keeping consistent with Cisco's belief that chip design can be a key advantage for a high-end systems vendor.

The whole thing has come together very quickly. Sources have been telling Light Reading that Insieme (originally thought to end in an "i") wasn't even created until March. Word about the company leaked immediately after that.

Why this matters
It's almost a formality, but Cisco's attention makes it official that SDN is a big deal. Whether the technology radically changes the switch and router business, or just becomes an add-on feature, won't be determined for a few years. Exactly what Cisco is working on isn't known yet, though.

The spin-in thing has been a source of some controversy, because it means some Cisco employees will be working for normal salary while others are practically guaranteed the rewards of a startup buyout.

In any event, a spokesman told Light Reading Wednesday that Insieme's work will be blended with an overall architectural plan at Cisco. In other words, Insieme is going to be working with other parts of the company and isn't purely a maverick group.

For more
It's been a big week for SDN, thanks to the Open Networking Summit:



— Craig Matsumoto, Managing Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
markberly
50%
50%
markberly,
User Rank: Light Beer
12/5/2012 | 5:35:52 PM
re: Cisco Outlines an SDN Plan


Will this be OpenFlow or a ClosedFlow (Cisco specific) implementation? Remember SDN does not mean OpenFlow and OpenFlow has 'vendor extensions'...

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:35:51 PM
re: Cisco Outlines an SDN Plan


A few observations/questions:


1) Will OpenFlow have a life outside the data center?


2) How damaging could an open SDN technology be for Cisco's router revenues?


3) How damaging could a closed SDN technology be for Cisco's router revenues?


4) How damaging could an open Cisco SDN system be for Juniper?


 


Personally, I thionk Cisco knows it needs to embrace open SDN and just has to figure out the strategy that will do the least amount of damage. 

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:35:51 PM
re: Cisco Outlines an SDN Plan


Correct, SDN doesn't imply OpenFlow. We don't know yet what path Cisco will take (it's possible they themselves haven't settled on one yet) but I would bet against OpenFlow here. Cisco could try something else that's not so heavily trodden by open-source-minded types.


Whatever Insieme's doing, they've reportedly hired like mad, staffing up very quickly.

Duh!
50%
50%
Duh!,
User Rank: Light Sabre
12/5/2012 | 5:35:42 PM
re: Cisco Outlines an SDN Plan


Those of us in the industry with long memories will recall that Cisco is a grand master of the "embrace-extend-destroy" response to strategic threats.  It will be interesting to see how this plays out from that perspective.


I've come to see SDN as substitution competition for monolithic edge routers, and middle boxes like load balancers and firewalls in data center environments.  Perhaps also service provider BRAS, service routers and MSAPs.  In my view, it is more difficult to envision it scaling to the metro and core, from either a performance or value perspective. 


But then again, one could envision a squeeze play between SDN at the edge, and Packet Optical Transport at the metro and core that could seriously erode the role of routing in the network. 

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
LRTV Custom TV
Mastercard: Payment From Every Device

3|21|17   |   5:55   |   (0) comments


A world where everything and everyone is connected creates new points of interaction for commerce. These digital experiences cannot be developed in isolation and instead require an ecosystem to drive mass consumer and enterprise adoption and create better consumer engagement. Predicting when that growth will happen is difficult, but always keeping the end user in ...
LRTV Interviews
InterDigital's Role in the 5G, IoT Era

3|21|17   |   05:47   |   (0) comments


Alan Carlton, managing director and VP for Europe at InterDigital, talks about the company's role in 5G projects in Europe and the prospects for the company in the IoT market.
LRTV Interviews
Lessons Learned From Digital Transformation

3|21|17   |   05:51   |   (0) comments


Ravi Palepu, global head of Telco Solutions at Virtusa, talks about some key takeaways from telco digital transformation experiences during the past couple of years.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: Italy First Pasta the Post for 5G
Paul Rainford, Assistant Editor, Europe, 3/17/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
5G Faces a Marathon, Not a Sprint
Iain Morris, News Editor, 3/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.