& cplSiteName &

Cisco Outlines an SDN Plan

Craig Matsumoto
News Analysis
Craig Matsumoto
4/19/2012
50%
50%

Cisco Systems Inc. (Nasdaq: CSCO) has confirmed that Insieme -- with an "e" at the end -- is working on software-defined networking (SDN) and that the project is, indeed, another spin-in from former Cisco executives.

CEO John Chambers confirmed Insieme's existence and purpose during a press roundtable at a Cisco partner event Tuesday, Network World reported. The investment in Insieme is US$100 million so far and will max out at $750 million.

Insieme is founded by Mario Mazzola, Luca Cafiero and Prem Jain -- the same executives who did previous spin-ins Andiamo and Nuova. A spin-in is a startup that's being nurtured for Cisco to acquire; outsiders think of it as an internal project with a much bigger payout promised.

Chambers has been saying that Cisco has a plan for SDN, a set of technologies that lets operators program routers and switches more flexibly. He emphasized Tuesday that Insieme's approach will include Cisco-designed ASICs as opposed to off-the-shelf chips, keeping consistent with Cisco's belief that chip design can be a key advantage for a high-end systems vendor.

The whole thing has come together very quickly. Sources have been telling Light Reading that Insieme (originally thought to end in an "i") wasn't even created until March. Word about the company leaked immediately after that.

Why this matters
It's almost a formality, but Cisco's attention makes it official that SDN is a big deal. Whether the technology radically changes the switch and router business, or just becomes an add-on feature, won't be determined for a few years. Exactly what Cisco is working on isn't known yet, though.

The spin-in thing has been a source of some controversy, because it means some Cisco employees will be working for normal salary while others are practically guaranteed the rewards of a startup buyout.

In any event, a spokesman told Light Reading Wednesday that Insieme's work will be blended with an overall architectural plan at Cisco. In other words, Insieme is going to be working with other parts of the company and isn't purely a maverick group.

For more
It's been a big week for SDN, thanks to the Open Networking Summit:



— Craig Matsumoto, Managing Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
markberly
50%
50%
markberly,
User Rank: Light Beer
12/5/2012 | 5:35:52 PM
re: Cisco Outlines an SDN Plan


Will this be OpenFlow or a ClosedFlow (Cisco specific) implementation? Remember SDN does not mean OpenFlow and OpenFlow has 'vendor extensions'...

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:35:51 PM
re: Cisco Outlines an SDN Plan


A few observations/questions:


1) Will OpenFlow have a life outside the data center?


2) How damaging could an open SDN technology be for Cisco's router revenues?


3) How damaging could a closed SDN technology be for Cisco's router revenues?


4) How damaging could an open Cisco SDN system be for Juniper?


 


Personally, I thionk Cisco knows it needs to embrace open SDN and just has to figure out the strategy that will do the least amount of damage. 

Pete Baldwin
50%
50%
Pete Baldwin,
User Rank: Light Beer
12/5/2012 | 5:35:51 PM
re: Cisco Outlines an SDN Plan


Correct, SDN doesn't imply OpenFlow. We don't know yet what path Cisco will take (it's possible they themselves haven't settled on one yet) but I would bet against OpenFlow here. Cisco could try something else that's not so heavily trodden by open-source-minded types.


Whatever Insieme's doing, they've reportedly hired like mad, staffing up very quickly.

Duh!
50%
50%
Duh!,
User Rank: Light Sabre
12/5/2012 | 5:35:42 PM
re: Cisco Outlines an SDN Plan


Those of us in the industry with long memories will recall that Cisco is a grand master of the "embrace-extend-destroy" response to strategic threats.  It will be interesting to see how this plays out from that perspective.


I've come to see SDN as substitution competition for monolithic edge routers, and middle boxes like load balancers and firewalls in data center environments.  Perhaps also service provider BRAS, service routers and MSAPs.  In my view, it is more difficult to envision it scaling to the metro and core, from either a performance or value perspective. 


But then again, one could envision a squeeze play between SDN at the edge, and Packet Optical Transport at the metro and core that could seriously erode the role of routing in the network. 

Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
LRTV Interviews
Key Trends for Mobile Operators in Developing Markets

2|20|17   |   06:37   |   (0) comments


Ovum's Matthew Reed talks to Scott Bicheno from Telecoms.com about the challenges and opportunities facing mobile operators in the developing markets of Africa and the Middle East.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Sprint to Go Gigabit Crazy at MWC!
Dan Jones, Mobile Editor, 2/22/2017
MANO Marriage: ECOMP, Open-O Converge as ONAP
Carol Wilson, Editor-at-large, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.