& cplSiteName &

BitGravity Weighs In on HD Delivery

Light Reading
TelcoTV News Analysis
Light Reading

BitGravity Inc. officially launched its content delivery network (CDN) today in a challenge to Akamai Technologies Inc. (Nasdaq: AKAM), Limelight Networks Inc. (Nasdaq: LLNW), and others in the market for high-definition Internet video delivery. (See BitGravity Launches CDN.)

The Burlingame, Calif., company was founded in January 2006 and has since been adding to its roster of about 50 brand-name customers. (See BitGravity Counts on HD.)

Early customers include Sling Media Inc. , Revision3, and PumpAudio. BitGravity CEO Perry Wu also claims that his company snagged YouTube Inc. 's content delivery business shortly before it was taken mostly in-house by Google (Nasdaq: GOOG).

Wu says his company offers a higher level of performance than other CDNs, especially for the download of high-definition video content.

Wu claims BitGravity's interactions between the content and the client have less "chatter" than other CDNs. While Akamai and Limelight's routing algorithms cause the end user to take several hops to determine the best server from which to download content, BitGravity's BitCast technology "strips out as much overhead as possible," he says.

The end result is an advantage in time to download the first packet, which BitGravity claims happens four times faster than on competing CDNs, and subsequent improvements in delivery thereafter.

The company achieved this by building its BitCast technology from the ground up and deploying custom hardware in data centers throughout the globe.

While other CDNs deploy proprietary routing software on commercial, off-the-shelf servers, BitGravity says its hardware is custom-made. While each server may cost more than its competitors', the company contends it makes up for the cost through better performance per server.

"What takes other companies three racks to do, we do in half a rack," Wu says.

The BitCast technology was developed by CTO Barrett Lyon, the 28-year old Wunderkind who had previously founded Prolexic Technologies Inc. , a hosting service that proxies client Websites, DNS, and email servers to protect them from distributed denial-of-service (DDOS) attacks. He also founded the Opte Project, which models, analyzes, and creates visual representations of the Internet.

While he was a general partner at VC firm ComVentures , Wu met Lyon when that firm tried to buy Prolexic. After six months of interacting, Wu says, he left ComVentures to start a new company focused on content delivery.

"I saw the right opportunity," Wu says. "There was no new technology in the market, so the first person I called was Barrett."

BitGravity also benefits from a strategic partnership with an unnamed Tier 1 backbone provider, which provides the company with transport services and has helped it grow by providing rack space that might otherwise not be available.

Wu says that makes a difference, both in the company's ability to expand and in the time it takes to deliver content. "We're using all Tier 1 carrier-grade traffic, while some of our competitors are using Tier 3."

Ultimately, Wu says, BitGravity's business isn't just about making a buck off of content delivery, but about enabling new business models to businesses and a more immersive experience to end users.

"We're coming to market with a really different value proposition," he says. "Plain old video will only get you so far. We're going to media companies and allowing them to differentiate their business."

— Ryan Lawler, Reporter, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV

6|27|17   |     |   (0) comments

At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments

SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments

Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment

Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments

Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments

At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments

ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments

A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments

As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments

IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment

Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments

Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.