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AT&T launches 'AT&T Alerts' to give customers meaningful offers from nearby merchants

AT&T Launches 'Meaningful' Mobile Offer Alerts

Light Reading
LR Mobile News Feed
Light Reading
12/6/2012
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DALLAS -- Tired of sifting through coupons, surfing the web for discount codes, and getting bogged down by daily deal emails? AT&T Alerts, an innovative new service from AT&T*, can proactively deliver offers straight to AT&T wireless customers’ phones--when and where they need them most.

Today, AT&T announced the launch of AT&T Alerts, a free opt-in, location-based text messaging alerts service that allows AT&T wireless customers nationwide to save money with relevant offers from nearby retailers on their mobile phones. AT&T Alerts uses geo-location technology and consumer preferences to deliver offers and rewards, without having to download an application.

AT&T wireless customers text “JOIN” to ATTAlerts (288253787) to opt-in to the service and begin receiving discounts, rewards and offers via text message when they are near participating retailers and brands such as Gap, Staples, Zales, Last Call by Neiman Marcus, Duracell, Motorola, Discover, and many more. Customers can customize offer preferences and settings to receive offers most relevant to them by visiting http://alerts.att.com/join. Text messages to and from AT&T Alerts are free. As an added bonus, customers who sign-up for AT&T Alerts will receive $5 off with a $10 minimum purchase at ATT.com.

AT&T Inc. (NYSE: T)

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