Under new CEO Tim Cook, the Cupertino giant had been trying to "double down on secrecy" and not leak any details about the device ahead of time. A few details snuck out, however, as they tend to do in the mobile world. (See 5 iPhone 5 Features Carriers Should Care About .)
Here's a quick recap of what expected announcements Apple delivered on today and which features didn't make the cut in iPhone 5.
LTE is a go
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The iPhone 5 will include the biggest feature du jour, 4G Long Term Evolution (LTE). It will support three different variants, one for European LTE band, one for AT&T Inc. (NYSE: T)'s 4G network in the 700MHz and 1700MHz bands, and one for Verizon Wireless and Sprint Corp. (NYSE: S)'s CDMA and LTE networks. Support for Sprint's LTE network was somewhat of a surprise, because the carrier only has a small network deployed to date. (See Sprint: LTE in 100 Cities in the 'Coming Months'.)
: Many expected Apple's device to be a revolutionary leap over past versions, which have so far been iterative. But, by in large, that wasn't the case. The iPhone 5 is slightly bigger than its predecessor, weighs less and has a bigger screen, but, otherwise, it's the same iPhone that Apple Fanboys know and love.
NFC is a no-go
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The iPhone 5 won't be replacing your wallet any time soon, as the new device lacked a Near-Field Communications (NFC) chip. Apple announced its Passbook mobile ticketing and loyalty app, submitted patents around NFC and recently acquired mobile payments security provider Autentec, but it looks like the contactless tech is stuck in the labs. (See Apple Could Make Mobile Payments AuthenTec.)
CPU gets revved up
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Along with the faster network, the iPhone 5 includes a central processing unit (CPU) and graphics engine in the A6 that are twice as fast as its predecessor, the A5.
Battery life letdown
: Apple didn't make a big deal about the iPhone 5's battery life like Motorola did on its new Droids. The iPhone 5 bests the battery life of the 4S, but not by much. Apple says it will run for eight hours of 3G talk time, 3G browsing and LTE browsing.
HD Voice, but no VoLTE
: As expected, users won't be able to talk over 4G on the new iPhone, although they will have better quality for their calls. Wideband audio technology will make voice calls seem more natural, Apple's Phil Schiller said today, according to AllThingsD. Twenty carriers, including Salt SA and Deutsche Telekom AG (NYSE: DT), will support this at launch. (See Will iPhone 5 Have a 4G Voice?)
No iPad Mini
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The iPad Mini did not make its debut alongside its iPhone brethren. Instead, the "one more thing" late Apple CEO Steve Jobs made famous was a performance by the Foo Fighters. Apple's expected to hold another event in October to unveil the miniaturized iPad. (See iPad Mini: Wi-Fi Only & Camera-Free?)
joset01, User Rank: Light Beer 12/5/2012 | 5:21:11 PM
re: Apple iPhone 5: What Happened & What Didn't
I think that the interesting thing is that it seems to have hurried along Sprint & AT&T with LTE launches. AT&T says they'll be at 100 cities by year's end. Sprint at 100 in "coming months."
shygye75, User Rank: Light Sabre 12/5/2012 | 5:21:10 PM
re: Apple iPhone 5: What Happened & What Didn't
I did enjoy the "analysis" by one Michael Feroli of JP Morgan Chase that the iPhone 5 will magically add 0.33% to the US GDP in 4Q. Apple may be wasting its money on marketing -- it has plenty of (probably) unpaid cheerleaders.
shygye75, User Rank: Light Sabre 12/5/2012 | 5:21:09 PM
re: Apple iPhone 5: What Happened & What Didn't
Let's start an unconfirmed rumor that those features will be in the iPhone 6, which will be released two weeks after Apple meets its sales goals for the 5.
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.
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