10:45 AM Alcatel-Lucent has ventured into Hollywood thriller territory to publicize its next IP product launch
June 21, 2011
10:45 AM -- Alcatel-Lucent (NYSE: ALU) is set to announce what it's calling a "groundbreaking innovation in Internet Protocol (IP) technology" that will "advance the future performance of the Internet" during a live webcast on June 28.
Far more interesting, though, is the direction the vendor's marketing department has taken to publicize the launch.
It has produced a near two-minute mini movie, akin to a trailer for a Hollywood blockbuster, complete with dramatic tension-building music and some quite, er, riveting acting. It has dubbed its mini movie Top Secret Speed.
You can view it below, but you have been warned -- make sure you're sitting down when you watch it, otherwise you may injure yourself. I know I nearly did ...
For me, at least, the actual product can only be an anti-climax. (Sorry, Basil.)
— Ray Le Maistre, International Managing Editor, Light Reading
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