LONDON -- Ericsson (NASDAQ:ERIC) will demonstrate how it is driving the future of television with the industry’s broadest portfolio of solutions and services. As the market adapts to meet the challenges of increasing consumer desire for multi-screen television; multi-platform delivery is the essential route to uniting different delivery networks, back-office systems and consumer devices.

“Traditional IPTV has evolved into multi-screen TV, but it’s important to understand that to be successful new multi-screen services will need to go much further than just content on the move or on multiple devices. The whole experience must be one that consumers embrace and integrate into their social and personal lifestyles. Our focus is on helping any operator to combine broadcast networks with the power of IP to provide richer and more convenient ways for viewers to consume, share, and discover content on more devices – driving greater usage and revenue opportunities,” said Staffan Pehrson, VP and Head of TV, Ericsson.

Ericsson AB (Nasdaq: ERIC)