STOCKHOLM -- As consumers demand access to their media content on all of their devices, TV and video traffic is set to dominate networks and grow from 40 percent to 90 percent of mobile traffic within the next 3-4 years. The result is increasing pressure on operators to enable their customers to enjoy the TV Anywhere experience, while at the same time managing network costs and efficiency.
Leading network operators are already seeing the potential that LTE brings. With its high speed and capacity, an LTE network can enable the delivery of high-quality video content to anyone, anywhere, anytime, without buffering. To respond to the growing need for video over LTE, Ericsson (NASDAQ: ERIC) is launching an exclusive end-to-end solution.
Ericsson's new LTE broadcast solution lifts the video experience to a new level, offering the highest-quality video content for popular events with guaranteed delivery. It enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.