& cplSiteName &

VMware Takes On Cisco & Juniper With Network Vision

Mitch Wagner
5/1/2018
50%
50%

Since VeloCloud's acquisition, the technology has extended to NSX Data Center, to permit segmenting traffic from the branch and into the data center, Uppal said.

And NSX Hybrid Connect provides mass migration of workloads across the network from any VMware-based data center to any other, whether on premises or in the cloud, built on legacy or modern architecture.

In addition, Network Insight provides discovery and visual analytics. And vRealize Automation provides orchestration. (See VMware Upgrades vRealize for 'Self-Driving' Cloud Operations.)

VMware contrasted its vision with competitors such as Juniper and Cisco. On the surface, their strategies are similar, said Peder Ulander, VMWare VP of product marketing for the networking business unit.

Cisco last year went all in on a software-based network automation strategy for "intent-based networking," while Juniper has its own network automation strategy. (See Cisco Declares a New Era of Intent-Based Networking and Juniper Launches 'Bots' for Self-Driving Networks.)

"A lot of competitors are telling the same story and the reason they're telling that story is that this is the direction the market is moving. So if you're not telling this message, you're not going to make it going forward," Ulander said.

But VMware's competitors provide hardware with software networking layered on top of that. That's impractical for today's enterprises, where the hardware often resides on public clouds, outside enterprise control, Ramaswami said.

"The software is still bound to the hardware they're shipping," Ulander said. Enterprises are required to upgrade and manage the hardware as well as the software. And often that's simply not possible, when the enterprise infrastructure is controlled by a cloud provider.

"So the abstraction above the physical layer is super-critical in order to deliver on this vision of virtual cloud network," Ulander said.

And VMware also touted its track record as a competitive advantage.

"Everything you see here has been delivered at scale and is being adopted at scale," with more than 4,500 customers for NSX Data Center and more than 2,000 customers for NSX SD-WAN by VeloCloud, Ramaswami said.

For their part, both Cisco and Juniper tout the control that the hardware and software combination gives to enterprises and service providers deploying their hardware. Custom silicon combined with SDN provides performance advantages not available to a software-only approach.

VMware delivered its message at Dell Technologies World; Dell owns a controlling interest in VMware. VMware is a highly profitable cash engine for the parent company.

Moreover, VMware is integral to Dell's strategy of providing hybrid cloud solution, using Dell servers, storage from Dell's EMC subsidiary, virtualization from VMware, and cloud portability from Pivotal Cloud Foundry. (See Dell CTO Expounds 'Insane' Theory About Enterprise Complexity and Dell CTO: Public Cloud Is 'Way More Expensive Than Buying From Us'.)

While VMware's discussion of its Virtual Cloud Network vision focused mainly on the enterprise, telcos and other service providers weren't left out. Two service providers took the stage with Gelsinger to deliver testimonials to NSX. Stephan Massalt, Swisscomm VP cloud labs, said that company has been integrating SDN into its data center for 12 years, and views it as crucial to delivering services to customers. (See VMware Takes NFV to the Edge.)

And Jim Fagan, Telstra director, global platforms, is using SDN to provide SD-WAN for customers. (See Telstra's Fagan: Automation Key to AI, IOT, Cloud & More.)

VMware's strategic shift has been in transition for a long time, Jim Duffy, senior analyst, networking, for 451 Research , said in an interview. Even before the VeloCloud acquisition, VMware was demoing ROBO -- remote office branch office connectivity.

VMware will face competitive pressure, Duffy said. "They will run into Cisco." And both VMware and Cisco are pushing against public cloud providers, who will likely move to the edge, and adopt their own branch and SD-WAN strategies. For now, at least, the public cloud providers are partnering with Cisco and VMware, but they'll likely want to take control themselves.

Related posts:

— Mitch Wagner Follow me on Twitter Visit my LinkedIn profile Visit my blog Follow me on FacebookExecutive Editor, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
John Chambers is still as passionate about business and innovation as he ever was at Cisco, finds Steve Saunders.
Flash Poll
Upcoming Live Events
June 26, 2018, Nice, France
September 12, 2018, Los Angeles, CA
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 17, 2018, Chicago, Illinois
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
NFV Is Down but Not Out
Iain Morris, News Editor, 5/22/2018
What VeloCloud Cost VMware
Phil Harvey, US News Editor, 5/21/2018
Verizon CEO Says LA Is Second 5G City
Dan Jones, Mobile Editor, 5/16/2018
TM Forum Sea-Change Overcomes That Sinking Feeling
Iain Morris, News Editor, 5/17/2018
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed