HPE is using its Cloud28 channel program to expand its reach into the cloud, and is now partnering with Microsoft to increase the use of the software giant's Azure Stack platform.

Scott Ferguson, Managing Editor, Light Reading

July 10, 2017

2 Min Read
Microsoft, HPE Partner on Azure Stack Expansion

Hewlett Packard Enterprise has made it clear that the cloud is the company's future, and that it needs its channel partners to help fulfill that vision. Now, HPE can bring Microsoft into the fold as well.

At Microsoft's Inspire show on Monday, the two companies are announcing a joint agreement that will give HPE's channel partners access and assistance with implementing the software's company's Azure Stack for private and on-premises clouds.

The agreement comes through Cloud28, HPE's channel program, which includes about 500 service providers, solution providers, ISVs and others. The group works on delivering on-premises private clouds, as well as off-premises public clouds, to various customers.

Microsoft's Azure Stack offers some of the same features found in the company's Azure public infrastructure-as-a-service (IaaS) platform, but for private, on-premises data centers. This Azure Stack platform is designed for enterprises that are already heavily invested in the company's software and development platforms.

Figure 1: Opportunities ahead (Source: Rawpixel via Pixabay) Opportunities ahead
(Source: Rawpixel via Pixabay)

Azure Stack is still relatively new, although Microsoft has been busy gathering support for it, including HPE today and Dell EMC previously. (See Dell EMC Brings Its Hybrid Cloud to Azure Stack.)

As part of the agreement Microsoft and HPE announced July 10, the companies are creating a joint Azure Stack ISV program that is designed to connect different channel partners who are selling the two companies' various cloud offerings.

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The two companies are also offering other incentives to get their channel partners to sell certain cloud products, including hybrid products.

The agreement also comes a few days after Microsoft announced a company-wide change to its sales organization that will place a greater emphasis on cloud, as well as other technologies such as artificial intelligence and machine learning. The shake-up is also likely to result in about 3,000 layoffs. (See Microsoft Cutting Jobs in Shift to Cloud.)

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— Scott Ferguson, Editor, Enterprise Cloud News. Follow him on Twitter @sferguson_LR.

About the Author(s)

Scott Ferguson

Managing Editor, Light Reading

Prior to joining Enterprise Cloud News, he was director of audience development for InformationWeek, where he oversaw the publications' newsletters, editorial content, email and content marketing initiatives. Before that, he served as editor-in-chief of eWEEK, overseeing both the website and the print edition of the magazine. For more than a decade, Scott has covered the IT enterprise industry with a focus on cloud computing, datacenter technologies, virtualization, IoT and microprocessors, as well as PCs and mobile. Before covering tech, he was a staff writer at the Asbury Park Press and the Herald News, both located in New Jersey. Scott has degrees in journalism and history from William Paterson University, and is based in Greater New York.

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