Light Reading
VAR agreement by which Ensequence will include S&T’s TSBroadcaster carousel playout tech as a component of the Ensequence iTV Manager

Ensequence to Resell S&T Carousel

Light Reading
LR Cable News Wire Feed
Light Reading
11/23/2009
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BOULDER, Colo. -- Strategy & Technology (S&T), the leading specialists in interactive TV playout systems and MHEG-5 middleware and applications, today announced that Ensequence has signed a Value-Added Reseller (VAR) agreement with S&T. Ensequence, the interactive television company, will include S&T’s TSBroadcaster carousel playout technology as a component of the Ensequence iTV Manager™ solution.

The web-based Ensequence iTV Manager is a comprehensive solution used to scale the volume of interactive experiences and audience reach. Ensequence helps its customers scale interactivity at any pace, ultimately enabling every show and every ad to be made interactive. By integrating S&T’s best of breed TSBroadcaster into its offering, Ensequence customers benefit from the efficient delivery of content with the highest levels of reliability. TSBroadcaster is deployed globally with many of the world’s leading broadcasters and operators.

The Ensequence iTV Manager alleviates many of the complexities regarding implementing interactive television by enabling programmers and distributors to efficiently embed interactivity into a wide-range of TV shows and advertisements. The system provides a simple interface for template creation and re-versioning, testing, scheduling, play-out, live application updating and automated response management.

“Ensequence enables our customers to make their video offering interactive for both programming and advertising, making their television content more powerful and engaging than it has ever been,” said Kevin Hurst, Ensequence Director of Product Management. “The S&T technology offers a proven carousel system that fits perfectly with our iTV Manager offering, further strengthening our portfolio as well as our customers’ ability to deliver the best interactive TV experiences available today.”

Strategy & Technology Ltd. (S&T)

Ensequence Inc.

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