NEW YORK, June 1, 2006 — Light Reading (www.lightreading.com), the world's leading online publication for the telecommunications industry, today announced that it has acquired Cable Digital News (www.cabledigitalnews.com), an online publication providing news and analysis of the cable industry's evolving communications and entertainment services and infrastructure. This acquisition allows Light Reading to cover the evolution and convergence of all IP-based communications networks and services. Specifically, the acquisition expands Light Reading's coverage of MSOs and cable networking technology as next-generation technology blurs the lines between service providers.
Cable Digital News attracts a loyal readership of more than 20,000 unique visitors a month from professionals working in and around the cable/MSO industry and generates more than 100,000 page views per month. The publication also has a weekly newsletter, transmitted to 8,680 subscribers.
Beginning today, the Cable Digital News site will be integrated into the Light Reading network, including the cross-posting of stories on lightreading.com. Light Reading will also add registered cable MSO readers to the Cable Digital News newsletter to increase its circulation to more than 10,000. As a result of these activities, traffic on the Cable Digital News site is expected to more than double to approximately 250,000 page views.
As part of this expansion, Cable Digital News Founder Michael Harris and Editor Alan Breznick will both join Light Reading.
A leading cable industry analyst, Michael Harris' work has been featured in the Wall Street Journal, The New York Times, Forbes, and BusinessWeek. The FCC has used Harris' research in its reports on the broadband market. Harris is also a frequent speaker at key broadband industry events. He has presented at the NCTA annual convention, BusinessWeek Telecom Summit, Forbes Telecosm, Pulver.com's Voice on the Net (VON), and Votrex.
A broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence, Alan Breznick has tracked the media, telecommunications, consumer electronics, and broadband industries for more than 20 years. Breznick has reported for Crain's New York Business, Communications Daily, Multichannel News, Cable World, and Genuine Article Press. He has also contributed to The New York Times, Washington Post, BusinessWeek, Newsday, Advertising Age, Broadcasting & Cable, Adweek, and Communications Technology.
Stephen Saunders, President of Light Reading, said: "With the Cable Digital News acquisition, Light Reading will bring its unique online publishing model to the cable industry for the first time. Our network of Websites now covers all the components of telecom and media convergence – wireline, wireless, and cable – to track a business and technology phenomenon which is likely to have a huge impact for years to come."
Michael Harris said: "Light Reading is the world's premier telecommunications publication with a track-record of delivering unmatched editorial analysis, multimedia content and innovative, results-driven marketing solutions. I'm very excited to be joining Light Reading and CMP. The combination will further strengthen Cable Digital News's editorial coverage, expand the publication's readership, and offer new capabilities to cable advertisers. The combination is great news for the cable industry."
About Light Reading
Light Reading Inc., a wholly owned subsidiary of CMP Media, is a B-to-B network information provider. Light Reading publishes www.lightreading.com, the leading global content site for the telecom industry; www.byteandswitch.com, a storage networking site; www.unstrung.com, dedicated to wireless networking; and www.darkreading.com, an IT security site. Light Reading is also affiliated with www.heavyreading.com, a market research site for quantitative analysis of telecom technology to carriers, service providers, and vendors.
About CMP Media
Through its market-leading portfolio of trusted information brands in the technology, healthcare, and lifestyles industries, CMP Media (www.cmp.com) has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight, and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (www.unitedbusinessmedia.com), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
About Cable Digital News
Founded in 1996, Cable Digital News (www.cabledigitalnews.com) is a highly regarded online source for news and analysis of the cable industry. Over the last decade Cable Digital News has established a reputation for going beyond the news to provide independent and authoritative analysis of broadband technology strategies, trends, and players, delivering unmatched coverage of cable's IP infrastructure evolution for more than a decade.
Enough with the "better Serve our reader crapolla"
After ten years as an independent publication, you may wonder, why has Cable Digital News decided to join forces with Light Reading? To best provide the cable industry with the news and analysis it needs to succeed in a rapidly changing marketplace.
Seriously Michael, you expect us to believe it wasn't the fact that they slathered you all over with money until you said oink!
I guess we do deserve a new Blog! Yeah that's the ticket "The MSO Pig". Michael may be enamored with the monkey, Don't get me wrong I like him too, but he kinda wears out his welcome some times.
I can't wait to hear how cable is going to break into mobility. That's all we need is to have COX offering four-play!
Note to self: Remind everyone that the phrase "quadruple play" is banned from Light Reading. (See http://www.lightreading.com/document.asp?doc_id=89651).
The blogs and comments are the opinions only of the writers and do not reflect the views of Light Reading. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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