& cplSiteName &

Are 2nd-Screen Apps a Cross-Eyed Idea?

Light Reading
LR Cable Opinion
Light Reading
10/16/2012
50%
50%

In a roundtable setting at the TV of Tomorrow Show (TVOT) in San Francisco last June, industry players engaged in an unusual political debate of sorts. At issue were not the usual election-time topics of jobs and the economy, but rather the future of interactive applications for TV.

The key topic of debate centered around a growing number of second-screen applications on iPads and other broadband-connected devices that are synchronized with content on the TV screen. Such applications have enabled viewers to use their device to play show-related trivia games, follow program-related tweets, tweet with friends, get additional program information, access on-demand bonus clips and, more recently, get details about Olympic medal winners.

What seems like a cool new supplement for TV touches off a heated debate within the creative community, as noted in "Double Vision: Are Second-Screen Apps the Future of TV?," a new Heavy Reading Cable Industry Insider.

The argument centers on whether the TV screen itself should be the sole display for interactive TV apps, or if it is better to rely on a second-screen device that is synced to the primary TV screen. As the report explains, either option raises significant issues about technology and business models that could affect cable and the TV industry for years to come.

The Heavy Reading report explores the prospects for second-screen apps for cable operators and programmers, principally through automatic content recognition (ACR) technologies. Included is a look at the market drivers, key challenges and cable's plans. While there are dozens of startups flooding into the companion TV apps arena, Heavy Reading has sought to identify suppliers involved in second-screen apps that are playing a role or could play a role with the cable industry and related players.

During the TVOT forum, held inside the Yerba Buena Center for the Arts, three sets of "candidates" represented interactive apps on the TV alone, apps on a second-screen device and hybrid solutions.

A fictional Single-Screen Party, including representatives of Scripps Networks and CableLabs, argued vehemently that the TV screen is the primary arena for viewing and also should be for interactivity, an activity that is being realized through enhanced binary interface format (EBIF) and smart TVs. The Second-Screen Party, represented by Turner Sports and Get This, contended that second screens like iPads and smartphones are providing an exciting new platform for new apps and social media. A third party, the Hybrid Party, represented by Softel and Sharp Labs, advocated for apps that use both the set-top box (STB) and other available screens.

Through mobile voting, the TVOT audience sided with the Second-Screen Party as having the most dominant platform for the future. If nothing else, Heavy Reading says, the debate demonstrated that second-screen apps have emerged as a viable option for TV service providers and programmers to enhance the viewing experience. As the explosion of tablets, smartphones and laptops expands the number of video screens, new opportunities have emerged to engage cable consumers.

But, like the debate in San Francisco, there are many questions about whether second-screen apps ultimately will win over a significant electorate of consumers and service providers. ACR is hampered by a lack of technical standards and other issues that are limiting cable's participation, the Heavy Reading report says. The apps are creatively designed and offer a wealth of interactive options. But is this the way that Americans want to watch TV?

— Craig Leddy, Contributing Analyst, Heavy Reading Cable Industry Insider


This report, "Double Vision: Are Second-Screen Apps the Future of TV?," is available as part of an annual single-user subscription (six issues) to Heavy Reading Cable Industry Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/cable.

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
craigleddy
50%
50%
craigleddy,
User Rank: Blogger
12/5/2012 | 5:19:04 PM
re: Are 2nd-Screen Apps a Cross-Eyed Idea?


A quick follow-up: Six cable networks showed off glitzy second-screen apps during a competition held at the CTAM Summit in Orlando. The apps, fueled by ACR technology, were presented by A&E Networks, Discovery Communications, Showtime Networks, Syfy, Turner Broadcasting System and USA Network. The apps sync with a network or specific show to add bonus content, interactive games and other nifty stuff on tablets and other devices.  


The audience voted Showtime Sync as the best app. A&E's Storage Wars: Fan Challenge placed second.


Perhaps more important, when the audience was asked if they feel encouraged to launch apps, a large number of the cable marketers raised their hands. Look for more second-screen programming apps coming to a screen near you.   

joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:18:53 PM
re: Are 2nd-Screen Apps a Cross-Eyed Idea?


Considering that smartphones & laptops have considerably more sophisticated user interfaces than TV screens do, I would expect that camp to win out. Seems like you'd have to replace an awful lot of remote controls if you go with the TV approach.

From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
YouTube Takes on Facebook Live-Streaming

2|17|17   |     |   (0) comments


Popular 'YouTubers' will be the first to get the new service on their smartphones. You have been warned.
LRTV Custom TV
Open Source NFV/SDN Automation

2|17|17   |   05:54   |   (0) comments


AT&T ECOMP (Enhanced Control, Orchestration, Management and Policy) code is transitioning into the Linux Foundation for placement into open source. In this video, Carol Wilson provides an update on the maturation of open source ECOMP and meets with industry leaders from AT&T, Bell Canada, Orange, Linux Foundation and Amdocs to discuss what this means for the ...
LRTV Documentaries
Uber & NASA Collaborate on Flying Car Project

2|16|17   |     |   (0) comments


Is Uber for real? Well, it's hired NASA engineer Mark Moore to lead the project, and he wouldn't come cheap.
LRTV Documentaries
Zuckerberg Tries Out the Oculus Rift VR Glove

2|15|17   |     |   (0) comments


Facebook CEO shows off a new way to interact with the Oculus Rift virtual reality headset: an Oculus glove.
LRTV Custom TV
Huawei Digital Transformation Forum 2017

2|10|17   |     |   (0) comments


Here's a preview of the upcoming Huawei Digital Transformation Forum taking place in Barcelona with trending telecom topics like cloud, IoT, 5G and much more!
Telecom Innovators Video Showcase
Dan Sahar of Qwilt on Open Edge Cloud Platform

2|8|17   |   08:38   |   (0) comments


Dan Sahar, Qwilt's co-founder, sits down with Steve Saunders of Light Reading for a conversation about Qwilt's Open Edge Cloud platform and the new role of service providers in application and content delivery.
LRTV Documentaries
ZeroStack's 'Self-Driving Cloud'

2|7|17   |   01:09   |   (0) comments


Its Z-Brain tech automates day-to-day management and long-term planning for hybrid clouds.
Telecom Innovators Video Showcase
Nominum's Craig Sprosts on DNS & Cybersecurity Trends

2|7|17   |     |   (0) comments


Nominum's Craig Sprosts talks about the fast-changing landscape of cybersecurity with Steve Saunders of Light Reading. Sprosts touches on the trend of the rise of ransomwares, rivals of IoT base attacks, and mobile network security. He also discusses the realization of the importance of IoT security after a recent cyber attack that paralyzed several major ...
LRTV Documentaries
China Moves Towards Mixed Ownership of Telcos

2|1|17   |   01:10   |   (0) comments


Chinese authorities are promoting new ownership models in order to raise capital.
Shades of Ray
What to Expect at MWC 2017

1|31|17   |     |   (0) comments


5G is set to dominate as the key buzz term at this year's Mobile World Congress but there are other pressing 4G matters to address.
Telecom Innovators Video Showcase
Versa: A Lot More Than SD-WAN

1|31|17   |     |   (0) comments


Kelly Ahuja, the new CEO of Versa Networks, speaks with Steve Saunders of Light Reading about how Versa offers much more than just SD-WAN, and its plan to grow market adoption in 2017.
LRTV Documentaries
Facebook Gets Physical With Its Security Strategy

1|31|17   |   00:48   |   (0) comments


Facebook has introduced new measures that will enable users to secure access to their accounts using a physical 'key' application.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
T-Mobile CEO: M&A Coming but Not Quite Yet
Dan Jones, Mobile Editor, 2/14/2017
Is the Time Right for a Cisco/Ericsson Wedding?
Ray Le Maistre, Editor-in-chief, 2/17/2017
Nice to See at Least One CSP Taking My Advice
Mitch Wagner, Editor, Enterprise Cloud, 2/17/2017
Time to Invest in Virtual Reality?
P. Tracy Currie, CEO and Co-Founder, Capto Consulting, 2/13/2017
Charter Launches 5G Field Trials
Mari Silbey, Senior Editor, Cable/Video, 2/16/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.