Light Reading
Cable operators are rushing to push content and services to a wide range of consumer devices, including iPads and smartphones

Multi-Screen Mania Poses New Challenges

Light Reading
LR Cable Opinion
Light Reading
5/10/2012
50%
50%

The cable industry is meeting the introduction of broadband-connected tablets and other IP video-capable devices in quick order by extending cable programming to iPads, smart TVs and other connected devices. But as multi-screen options proliferate with more devices and content, challenges will multiply.

Each device platform has its own unique requirements for video formats, resolutions, user entitlements, digital rights management (DRM), metadata, billing, subscriber management and business policies. For cable operators and programmers, handling all of these pieces is like putting together a gigantic jigsaw puzzle.

Cable will increasingly need comprehensive solutions that manage the wide variety of unique characteristics of each distribution avenue and device platform, according to a new Heavy Reading Cable Industry Insider, Cable's Tablet Habit Will Lead to a Management Headache.

On the technical side, advances in adaptive bit rate, bandwidth management and transcoding technologies will help cable weather the storm of multiple content streams. But, the report says, cable headends and data centers will increasingly require automated processes and back-office management solutions to ensure proper handling of content and services across both traditional cable platforms and the growing universe of connected devices.

Rather than coalescing, the requirements around digital content are multiplying and fragmenting, the report says. During an SCTE Cable-Tec Expo panel on the subject last fall, one speaker described the cable environment as expanding into "multi-screen, multi-user and multi-delivery." Another noted the increasing market fragmentation due to multiple streaming technologies, multiple DRMs, inertia against standards coalescence and back-office systems that have not kept pace.

Cable network programmers are also struggling with a growing thicket of challenges involving streaming, DRM and metadata, in addition to business rights issues with their cable operator affiliates and program producers. Content providers need rights enforcement, service providers need operational efficiency, and consumers need a convenient user experience.

Many suppliers are offering systems to address cable's multi-screen aspirations, from all-encompassing software suites to more narrowly defined products. Systems are emerging for both multiple system operators (MSOs) and content providers to handle the criteria required for successfully distributing to various platforms. They enable technicians to get a comprehensive view of content criteria, including the video formatting, metadata, DRM and business policies, all of which can help to ensure that users get a high-level quality of experience.

The report explores cable's interest in IP video and the requirements for management solutions. It includes exclusive Heavy Reading survey data about cable's interest in IP video and descriptions of solutions offered by 16 companies that are addressing management requirements in various ways.

While new management solutions are available, MSOs do not appear to be adopting them consistent with the pace of their multi-screen deployments. The report says that the increasing need to serve multiple screens, as well as cable's interest in eventual migration to all-IP service delivery, demands that MSOs take a holistic approach to managing content device requirements on a mass scale.

— Craig Leddy, Contributing Analyst, Heavy Reading Cable Industry Insider


This report, "Cable's Tablet Habit Will Lead to a Management Headache," is available as part of an annual single-user subscription (six issues) to Heavy Reading Cable Industry Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/cable.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
From 4G to 5G: Alcatel-Lucent's Dave Geary

11|25|14   |   09:09   |   (1) comment


Dave Geary, President of Wireless at Alcatel-Lucent, talks about the evolution of the 4G market, small cells, partnerships, 5G and the IoT.
LRTV Huawei Video Resource Center
Building a Secure Telefonica Network With Huawei's High-End Firewall

11|24|14   |   4:37   |   (0) comments


Andrew Davies, IP architect of the Telefonica, a leading digital communications company, discusses the Huawei security gateway solution and putting the solution into the testbed.
LRTV Huawei Video Resource Center
Huawei Partners with Spirent to Verify CE12816's 10GE Port & TRILL Networking Capabilities

11|24|14   |   2:50   |   (0) comments


Spirent Communications is the world's leading supplier for telecom testing appliances and solutions. Spirent has been in a close partnership with Huawei for a long time.
LRTV Huawei Video Resource Center
Saudi Airlines & Its ICT Transformation

11|24|14   |   2:07   |   (0) comments


In this video, Saudi Airlines discusses its network problems and how Huawei's Agile Network is its all-in-one solution.
LRTV Huawei Video Resource Center
Huawei's Agile Switch Benefiting Saudi Arabia's Yamamah Hospital

11|24|14   |   2:40   |   (0) comments


Saudi Arabia's Yamamah Hospital speaks about how Huawei's Agile Switch has improved the medical service's network infrastructure.
LRTV Huawei Video Resource Center
FanPlay & Huawei Build a Wireless Agile Smart Stadium

11|24|14   |   2:13   |   (0) comments


FanPlay is a cloud-based white label service, which is effectively a football fan engagement platform underpinned by mobile payment technology.
LRTV Huawei Video Resource Center
Building an Agile Stadium

11|24|14   |   3:54   |   (0) comments


Stadiums may be thousands of tons of concrete and steel, but they now need to be agile. Being at the stadium may not be as alluring as it once was. Sports franchises and stadium operators discuss how to get fans back.
LRTV Huawei Video Resource Center
Huawei Helps ChinaCache Tackle Challenges in the Internet Industry

11|24|14   |   3:09   |   (0) comments


ChinaCache is China's largest content distribution network supplier. Huawei's CE12800 has provided ChinaCache with very strong support in its establishment of an infrastructure network.
LRTV Huawei Video Resource Center
Cefinity on Managed Security Services & Next-Generation Firewall

11|24|14   |   7:05   |   (0) comments


Cefinity is a cloud management service provider in Southeast Asia. Ivan Zhang, CEO of the company, discusses the implementation of security service management in the cloud era.
LRTV Huawei Video Resource Center
Huawei's Agile Gateway in the Eyes of Cefinity

11|24|14   |   2:11   |   (0) comments


Cefinity is a managed service provider for enterprise networks. The company currently uses Huawei's AR series routers for the most complete range of functions. CEO Ivan Zhang speaks about the advantages of the AR series routers.
LRTV Huawei Video Resource Center
CTO of Bus-Online Talks About Huawei's Agile Gateway

11|24|14   |   2:53   |   (0) comments


Bus-Online covers around 100 million users everyday. In addition to providing mobile TV, and advertising services to the public, Bus-Online has also entered the field of mobile Internet.
LRTV Huawei Video Resource Center
Amsterdam ArenA as an Agile Campus

11|24|14   |   3:31   |   (0) comments


The Amsterdam ArenA, home of the Ajax soccer team, can be a crowded space. ArenA has partnered with Huawei to work on bringing ample bandwidth to 53,000 people at the same time.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Operators Should Block Ads to Get Their Cut, Startup Says
Sarah Reedy, Senior Editor, 11/24/2014
$35B+ Spectrum Auction Dings Verizon, Shines Dish
Dan Jones, Mobile Editor, 11/24/2014
Like Us on Facebook
Twitter Feed