& cplSiteName &

Multi-Screen Mania Poses New Challenges

Light Reading
LR Cable Opinion
Light Reading
5/10/2012
50%
50%

The cable industry is meeting the introduction of broadband-connected tablets and other IP video-capable devices in quick order by extending cable programming to iPads, smart TVs and other connected devices. But as multi-screen options proliferate with more devices and content, challenges will multiply.

Each device platform has its own unique requirements for video formats, resolutions, user entitlements, digital rights management (DRM), metadata, billing, subscriber management and business policies. For cable operators and programmers, handling all of these pieces is like putting together a gigantic jigsaw puzzle.

Cable will increasingly need comprehensive solutions that manage the wide variety of unique characteristics of each distribution avenue and device platform, according to a new Heavy Reading Cable Industry Insider, Cable's Tablet Habit Will Lead to a Management Headache.

On the technical side, advances in adaptive bit rate, bandwidth management and transcoding technologies will help cable weather the storm of multiple content streams. But, the report says, cable headends and data centers will increasingly require automated processes and back-office management solutions to ensure proper handling of content and services across both traditional cable platforms and the growing universe of connected devices.

Rather than coalescing, the requirements around digital content are multiplying and fragmenting, the report says. During an SCTE Cable-Tec Expo panel on the subject last fall, one speaker described the cable environment as expanding into "multi-screen, multi-user and multi-delivery." Another noted the increasing market fragmentation due to multiple streaming technologies, multiple DRMs, inertia against standards coalescence and back-office systems that have not kept pace.

Cable network programmers are also struggling with a growing thicket of challenges involving streaming, DRM and metadata, in addition to business rights issues with their cable operator affiliates and program producers. Content providers need rights enforcement, service providers need operational efficiency, and consumers need a convenient user experience.

Many suppliers are offering systems to address cable's multi-screen aspirations, from all-encompassing software suites to more narrowly defined products. Systems are emerging for both multiple system operators (MSOs) and content providers to handle the criteria required for successfully distributing to various platforms. They enable technicians to get a comprehensive view of content criteria, including the video formatting, metadata, DRM and business policies, all of which can help to ensure that users get a high-level quality of experience.

The report explores cable's interest in IP video and the requirements for management solutions. It includes exclusive Heavy Reading survey data about cable's interest in IP video and descriptions of solutions offered by 16 companies that are addressing management requirements in various ways.

While new management solutions are available, MSOs do not appear to be adopting them consistent with the pace of their multi-screen deployments. The report says that the increasing need to serve multiple screens, as well as cable's interest in eventual migration to all-IP service delivery, demands that MSOs take a holistic approach to managing content device requirements on a mass scale.

— Craig Leddy, Contributing Analyst, Heavy Reading Cable Industry Insider


This report, "Cable's Tablet Habit Will Lead to a Management Headache," is available as part of an annual single-user subscription (six issues) to Heavy Reading Cable Industry Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/cable.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
Is US Lurching Back to Monopoly Status?
Carol Wilson, Editor-at-large, 10/16/2017
Pai's FCC Raises Alarms at Competitive Carriers
Carol Wilson, Editor-at-large, 10/16/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed