Tru2way is a CableLabs -specified platform based on common, set-top middleware and headend elements that aims to create an "open" environment for digital set-tops, televisions, and other interactive cable-ready devices.
Pursuant to a Federal Communications Commission (FCC) mandate that bans integrated set-top security, boxes and TVs that comply with tru2way separate out the security elements via removable CableCARD modules. However, some MSOs are pursuing projects that separate out the security using a downloadable conditional access system. (See Countdown to 'Seven-Oh-Seven', BBT Inches Toward DCAS Solution, and Cablevision Seeks Extended Security Waiver.)
To ensure "common reliance" across the cable and consumer electronics industries, the six largest "incumbent" U.S. cable MSOs -- Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , Charter Communications Inc. , Cablevision Systems Corp. (NYSE: CVC), and Bright House Networks -- agreed to prepare their digital headends for tru2way by July 1, 2009, per a binding memorandum of understanding negotiated by Sony Corp. (NYSE: SNE). Charter has another year to fulfill that commitment. (See Revealed: The Tru2way MOU.)
Those MSOs have also agreed to include tru2way middleware in 20 percent of new "interactive navigation devices" (i.e., set-top boxes) they purchase after July 1, 2009. However, that requirement is scheduled to sunset when the cable industry has deployed a total of 10 million interactive devices with tru2way.
Tru2way is considered the "consumer-facing" brand of what cable engineers still refer to as the OpenCable Platform.
For more on tru2way, please see:
- Cox Puts NDS at Heart of Tru2way Plan
- ADB CEO: Software Key to Tru2way Mastery
- Verizon Stokes a Tru2way Stalemate
- More Firms Go the Way of Tru2way