The delivery of relevant information from the Internet based on a mobile user's location at that time, i.e., a map of local restaurants, bars, or coffee joints. The term combines the concept of geospatial data, which literally refers to the geographical data needed to plot features on the earth, with Web browsing for information. The idea is that geobrowsing cuts down on the time needed to search for local information because the user's location is already factored into the equation.
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.