REDWOOD CITY, Calif. -- A new television company, Net2TV Corporation (www.net2television.com), headed by industry veterans from MTV/Nickelodeon, Black Arrow, NBC, TiVo and Netflix, was announced today. The company provides advertising-supported, cloud-based television programming services. Net2TV’s first television service, Portico, features free, ad-supported programming from CBS Interactive’s food site CHOW.com, Popular Science and WSJ Live from The Wall Street Journal. The Portico TV service is available now on 2011 and later Philips connected TVs in the U.S.
Net2TV’s Portico brings to Internet-connected TVs the best of the traditional television viewing experience — free, program-length shows from recognized brands — using advanced cloud technology from ActiveVideo Networks. The programs are grouped by areas of interest such as food, science and technology, and entertainment.
“Good television — the television viewers love — is an art, not an algorithm,” said Net2TV CEO Thomas Morgan. ”We’re building television programming that lets viewers enjoy smart TV just like they do traditional television.”
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