BOSTON -- Managing & Monetizing OTT Video -- A bunch of service providers, vendors and programmers gathered here this week to discuss the changing video landscape, concluding that it's high time for traditional pay-TV providers to stop worrying and love over-the-top (OTT) video.
Some service providers, like Verizon Communications Inc. (NYSE: VZ), are enhancing their video offerings with online fare, while others, including Toledo Telephone Co. Inc. , have discovered that it makes more sense to ditch the old model completely and instead use an OTT video service with speedier broadband tiers. But no matter the strategy, they've all got to make online video pay, a situation that has spawned a revived market for advanced advertising and caused service providers to gravitate to content delivery networks (CDNs) and technologies such adaptive streaming.
Click on the image below to catch some of the sights from the event. All photos and captions are entirely our fault.
On Target
For the early risers, Tim Hanlon (far right), founder and CEO of The Vertere Group, led a breakfast panel on how (or if) targeted ads will be a big hit. Joining Hanlon (from his right) are: Warren Schlichting of Dish Network; Aereo CEO Chaitanya Kanojia; Steve Davi of SeaChange; Keith Kryszczun of BlackArrow; and Robert Scheffler of Motorola Mobility.
And if you're into sounds and words, too, check out these stories and video interviews from the event (and there's more to come).
— Jeff Baumgartner, Site Editor, Light Reading Cable
