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Aryaka VP Sonal Puri explains how WAN optimization became a cloud-based service and how it fits in with service provider plans to offer higher-quality connections to the cloud
Yes, good points. That was the bit that confused me -- whether this service was really a competitor to carriers. Sure it discourages some additional bandwith purchases but it could also be a good ally for them, too.
This service* is definitely something of interest. Its very interesting that she mentioned the Elephant in the room, Amazon & AWS. If you look at their current infra-structure and deployment envelope and then marry that OTT services you can see how a solution-as-a-service offering from Aryaka would be highly complimentary to the platform, especially for enterprises.
Enterprise is a key theatre for Amazon and a service such as this would also allow them to work with (or against, if needed) the carriers , in delivering cloud services. Currently none of the OTT traffic is properly monetised by the carriers and that cannot last forever. When that shift happens inside each carrier and marketplace, the ability to inter-connect at speed, add QoS and have intelligence around the app requirements and partner systems (with API's) will be very valuable. Today Amazon have pedigree in only 1 of those. Speed!
If I have understood the telephone call correctly, thats a core part of Aryaka's value-proposition. A verizon/level(3) play could also apply as what this does is effectively create a global enterprise CDN for apps & data.
service* ; Because I assume it works, at scale! InterNap had issues making it work (be they BP or operational concerns) and getting it to that point of "working" will require serious indian smarts.
Internap built the same exact type of service called "GRX" more than 7 years ago at this point, but it was never really well marketed. They may have patents on it...
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