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Mobile World Congress Videos

Light Reading's Show Site: Barcelona, Spain  |  February 27 - March 1

Slide Shows  

MWC 2012 Photos: NSN Booth Tour

BARCELONA -- Mobile World Congress 2012 -- With photo booth tours already completed at the Ericsson AB (Nasdaq: ERIC) and Alcatel-Lucent (NYSE: ALU) halls in Barcelona, what would Nokia Siemens Networks show off when we descended on its Hall 8 village? (See MWC 2012 Photos: AlcaLu Booth Tour and MWC 2012 Photos: Ericsson Booth Tour.)

NSN was the third of six mobile network equipment vendors we visited with a photographer at this year's MWC and we gave them all the exact same challenge: Show us your three market leading/cutting edge/most important products and tell us about them in just 10 minutes.

The idea of the exercise is to determine what an average visitor might be shown if they were trying to get a sense for what the major mobile vendors are focused on right now. All the companies were given the exact same advance brief, treatment and opportunity, to which some responded more readily than others.

So here's what we saw on the NSN tour, with the overall grade, based on perceived performance, relevance and other factors (some rather subjective), provided with the final picture caption.

Click on the picture below to start the tour.

A Bright Start
Arriving at the NSN "village" in Hall 8 on the MWC show grounds was an assault on the senses.

All photos taken by Siqui Sánchez/Getty Images, but he can't be held responsible for any of the words.

You can see how NSN and its peers performed in 2011 by checking out the 2011 booth tours below:

— Ray Le Maistre, International Managing Editor, Light Reading
Newest Comments First       Display in Chronological Order
VictorFV
User Ranking
Tuesday March 13, 2012 5:26:33 PM
no ratings

Thank you for clearing this up.

Ray Le Maistre
User Ranking
Monday March 12, 2012 3:29:30 PM
no ratings

Hi Victor

If you are referring to

MWC 2011 Photo Tour Report Card

http://www.lightreading.com/blog.asp?blog_sectionid=384&doc_id=205568

as linked to at the foot of this article then that is indeed (as indicated) last year's and not this year's grades, as we have only graded 3 of 6 vendors so far in 2012. We linked to last year's tours and report card for comparison.

 

Hope that helps clear up matters!

If, though, you have spotted something else amiss, please do point it out and we will rectify ASAP!

Ray

The blogs and comments are the opinions only of the writers and do not reflect the views of Light Reading. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
Official Mobile World Congress Site: www.mobileworldcongress.com