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Jinni Partners With NDS

LONDON -- NDS, the leading provider of technology solutions for digital pay-TV, today announced the launch of its Recommendations Engine Partner Programme. Jinni, an innovative semantic discovery service for premium video content, is the first company to join the programme.

Through the Recommendation Engine Partner Programme, NDS will offer the services of Jinni as a partner to its customers in recommendation engine based initiatives.

Incorporating a recommendations service enables operators to offer additional content to consumers based on their current viewing profile, providing them with a powerful way to encourage subscribers to try new programmes and premium services.

Jinni’s semantic approach, based on proprietary algorithms, reflects the way people think and talk about entertainment, and enables intelligent content discovery by shifting the spotlight from rigid categories and keyword search to results that match the consumer’s taste.

“NDS’ global experience and established relationships in the digital pay-TV industry are invaluable to expanding the reach of our service,” said Mike Pohl, Chief Executive Officer, Jinni. “By joining this partner programme, Jinni is positioned as a crucial component of an end-to-end portfolio that will enable customers to more accurately relate to their subscribers and supply them with highly relevant viewing suggestions. Our technology dives deeper into consumers’ viewing habits to make it easier for them to find a programme or movie that could potentially be their next favourite.”

Jinni Media Ltd.

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