The least expensive new iPhone 3G S costs $179 to build and $199 to buy with a two-year contract from AT&T Inc. (NYSE: T), which means that the carrier is continuing to subsidize this year's model in anticipation of increased data revenues over the long term.
The bill-of-materials (BOM) cost estimate comes from the analysts at iSuppli. "The entry-level, 16Gbyte version of Apple’s new iPhone 3G S carries a BOM cost of $172.46 and a manufacturing expense of $6.50, for a total of $178.96," according to Andrew Rassweiler, director and principal analyst for teardown services at iSuppli. (See Apple's 3G S Draws Decent Crowds.)
This is actually slightly higher than the $174.33 that the analysts estimate it cost Apple to build the original 8GB 3G iPhone in July 2008. The introductory price for both the old and new 3G phones is $199. iSuppli estimated that AT&T bought each original 3G model from Apple for $499 and thus was heavily subsidizing and continues to heavily subsidize the iconic smartphone. (See Apple Peels Away iPhone Costs and AT&T’s iPhone Pain.)
Table 1: Apple iPhone 3G S Major Components and Cost Drivers
Manufacturer
Multi-Source Probability
Component Description
Cost
Toshiba
High
Flash Memory NAND, 16GB, MLC
$24.00
High
Display Module 3.5" Diagonal, 16M Color TFT, 320 x 480 Pixels
$19.25
Medium
Touch Screen Assembly Capacitive, Glass
$16.00
Samsung
Low
Application Processor ARM Core, Package-on-Package
$14.46
Infineon
Low
Baseband HSDPA/WCDMA/EDGE, Dual ARM926 and ARM7Core
$13.00
Medium
Camera Module 3 Megapixel Auto-Focus
$9.55
Samsung (with Elpida die)
High
SDRAM - Mobile DDR 2Gb Package-on-Package (Mounted on Application Processor, Two Die)
$8.50
Broadcom
Low
Bluetooth/FM/WLAN Single Chip, WLAN IEEE802.11b/g, Bluetooth V2.1+EDR, with FM and RDS/RBDS Receiver
GPS Receiver Single Chip, 0.13um, with Integrated Front-End RF, PLL, PM, Correlator Engine and Host Control Interface
$2.25
Infineon
Low
Power IC RF Function
$1.25
Murata
Low
FEM Quad-Band GSM, Tri-Band UMTS Antenna Switch and Quad-Band GSM RX RF SAW Filters
$1.35
Dialog
Low
Power IC Application Processor Function
$1.30
Cirrus Logic
Low
Audio Codec Ultra Low Power, Stereo, with Headphone Amplifier
$1.15
Rest of Bill-of-Materials*
$48.00
Total Bill-of-Materials
$172.46
Manufacturing Costs*
$6.50
Grand Total
$178.96
Source: iSuppli. *Dollar totals are currently estimated.
The reason that AT&T would spend so much on the iPhone and new faster 3G networks that will speed up download times for the 3G S is because it anticipates greater data revenues in the future from this upfront spending. (See AT&T Boosts 3G Networks.)
AT&T saw wireless data revenues grow by 38.6 percent, to $3.2 billion, in the first quarter of this year even as its overall revenue declined slightly. Data made up 27.2 percent of AT&T's wireless revenue for the quarter. It's no secret that iPhone users have helped to drive that jump in data revenues for the carrier. (See AT&T: Another Bumper iPhone Quarter.)
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