What exactly do the main mobile network infrastructure vendors do when they're approached at a show like last week's Mobile World Congress in Barcelona and asked to give an interested visitor a 20-minute guided tour highlighting the major technologies and topics of interest?
The results, as you might expect, were variable, in terms of content, presentation, and logistics, despite days of notice on our part.
Here's the first stand tour -- Nokia Siemens Networks. Housed in Hall 8 on the Barcelona show grounds, the company this year was as focused on the impact of mobile developments on individuals, operators, and the world at large, as it was on the technology it had to offer:
Your 20 Minutes Start... NOW!Jane Rygaard Pedersen of NSN's strategic marketing team launches into her opening gambit, centered around customer experience, while Light Reading's international news editor wonders when his pen will work. NSN media relations giant Ben Roome looms large.
I found some Nokia Siemens base station controller components on goodreason.co.uk
They were ordered by Telefonica O2. I'm shocked at the amount of information obtained from a person outside these organisations. Make you think, why on earth this stuff got lost in the first place.
What more alarming is the amount of waste of resources in the matter. Apparently, the CEO of Nokia Siemens is aware of this.
Very interesting to know what happens when parcels get lost in the post.
Nortel is next - coming today. Of the five tours, three were well executed, one was average, and one was poor. The Nokia Siemens effort fits into the 'well executed' category.
You'll find out which ones didn't make that grade by the end of tomorrow.
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