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Top 10 Emerging Mobile Markets

March 15, 2007 | Nicole Willing | Comments (3)
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5. Indonesia
The world's fourth most populated country, but with a far lower teledensity than its neighbors, Indonesia is seen as one of the key emerging markets and has attracted investment from regional heavyweights such as Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY), Hutchison Telecommunications International Ltd. (NYSE: HTX), and Telekom Malaysia Bhd.

The country's 10 operators added around 23 million subscribers last year. Indonesia poses a unique challenge for carriers in that 6,000 of its 17,500 mountainous islands are inhabited. Mobile coverage is largely focused on the island of Java, although operators are in the process of expanding their networks, and four new entrants are preparing to launch services.

Like most emerging markets, mobile growth in Indonesia took off with the introduction of prepaid services. According to the CDMA Development Group (CDG) , Indonesia has one of the most advanced CDMA2000 markets in the world, providing prepaid voice and advanced data services. (See CDG: Indonesia Hotbed for EV-DO .)

6. Ukraine
Mobile growth in Ukraine accelerated towards the end of 2006 -- in December alone its operators added 5.6 million subscriptions, 29 percent of their growth for the year. Ukraine ended the year with 49.21 million subscribers, a 63 percent increase over 2005.

Russian carrier Mobile TeleSystems OJSC (MTS) (NYSE: MBT) said recently that it plans to invest around $700 million to expand in the Ukraine this year as the economy is growing faster than other Eastern European countries.

7. Brazil
Brazil accounts for more than one third of Latin America's mobile subscribers, but its penetration rate is lower than many of its neighbors -- around 50 phones for every 100 people, compared with 70 in countries such as Argentina and Chile. Brazilian operators reported a 15.9 percent increase in subscribers last year to 99.92 million, but that was just half the 31.4 percent reported in 2005.

Analysts predict growth will sink further to around 10 percent in 2007 because, unlike their counterparts in other emerging markets, Brazil's operators have stopped subsidizing handsets and are focusing on post-paid subscribers, which bring in higher ARPU than prepaid subscribers.

8. Bangladesh
Bangladesh saw the second highest percentage increase in new subscribers last year as its mobile users more than doubled to 21.76 million. The subscriber base had been expected to reach 18 million.

Deregulation and foreign investment have helped spur growth in Bangladesh, attracting the likes of Telenor, Telekom Malaysia, SingTel, and Orascom Telecom , which hold major stakes in its operators. Warid Telecom International plans to launch the country's sixth operator in April.

In 2005, the government introduced a controversial tax on SIM cards that slowed growth and sparked protests from operators. The tax was reduced in August 2006.

9. Nigeria
Nigeria's mobile subscriber base hit 30 million in 2006, up from 18.6 million at the end of 2005. It contributed to around 24 percent of the African continent's subscriber growth last year and is set to surpass South Africa as its largest mobile market. (See Africa Racks Up Mobile Subs .)

The country's telecom infrastructure has suffered from under-investment, but in July last year state-run operator Nigerian Telecommunications Ltd. (Nitel) was privatized. (See Transcorp Wins Auction for Ailing Nitel.)

Nitel's mobile subsidiary, Nigeria Mobile Telecommunicarions Ltd. (M-Tel) , has begun expanding its network capacity, and in January the government began awarding spectrum, signaling growth will continue in 2007. (See Moto Wins GSM Deal.)

10. Vietnam
The Vietnamese government made developing the country's IT and telecom sectors a priority as it prepared to enter the World Trade Organization (WTO), a strategy that paid off last year as the country added 10 million mobile users. Vietnam has exceeded the telecom targets it had set for 2010, and most operators expect to double their subscriber counts this year.

Since regulations were relaxed in 2005, Vietnam has seen increased competition as the number of mobile operators has grown from four to seven. Most recently, Hutchison Telecom International launched HT Mobile in January 2007.

— Nicole Willing, Reporter, Light Reading

Newest Comments First       Display in Chronological Order
iptvpunk
User Ranking
Tuesday March 20, 2007 5:37:40 AM
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When they ARE the top-10 mobile markets in terms of growth, why brnad them "emerging" ? for example, China defies your definition of an emerging market; it is very much an advanced market.
athacker
User Ranking
Monday March 19, 2007 2:04:55 PM
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Focused on emerging markets, she dishes one solid article after another. I work in an international marketing position and find her articles very informative. Any takers for joining her fan club...i can be president..?
materialgirl
User Ranking
Thursday March 15, 2007 1:27:34 PM
Good work. All the data, no frills.
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