Light Reading

Dish-Sprint Marriage Could Breed Mobile Video

Sarah Thomas
4/16/2013
50%
50%

In announcing its intent to acquire Sprint, Dish Networks CEO Charlie Ergen made it clear the deal was driven by the unprecedented growth in mobile video usage.

But, the end result of the deal, if it comes to pass, could be a new form of mobile video hitting its network -- its own.

On a press call to announce Dish's $25.5 billion bid for Sprint, Ergen said consumers' expectation of watching mobile video anywhere and on any device was a driving force behind the unexpected move. Combining the U.S.'s third largest pay TV provider, which also happens to have a healthy swatch of 2GHz LTE spectrum, with the third-largest wireless operator would certainly help the pair get the capacity they need to accommodate the influx of video-driven data.

At the same time, it could also let them build their own service. In the short term, Ergen emphasized that Dish has the bundle in mind. It offers broadband and satellite TV, which make a nice addition to Sprint's mobile service, especially in rural areas where consumers don't have cable or IPTV alternatives. But, longer term, Informa analyst Mike Roberts says they are uniquely positioned to build a compelling mobile video service.

"Looking at the fundamentals, they would have a market leading spectrum position," Roberts says. "If there's anything you need to really build a robust mobile video business, that would be a key ingredient."

Beyond pure capacity and the bundle, the two could make a powerful duo given that Dish owns SlingMedia, which lets consumers watch their home TV on any Internet-connected PC, tablet, or smartphone, and Dish already has relationships in place with programmers.

"You could imagine a much more robust, coherent, branded offering where they go to town on mobile video based on key assets they have and try to differentiate," he says, adding that the service could also undercut its competitors on price. Dish has already been going the value-player route, while Sprint has emphasized the simplicity of its unlimited data plans.

Roberts thinks it may take awhile for Sprint and Dish to introduce a mobile video offering. If it even wins out over Softbank and gets approved, competing on the triple play bundle will be job number one. Then, the pair can turn to building a unique LTE mobile video service based on their spectrum holdings and other assets, he says.

"Initially they are playing catch up," Roberts adds. "They are trying to get up to parity, but they have the advantage of starting from scratch and potentially leapfrogging the competition."

-- Sarah Reedy, contributing editor, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2013 | 4:56:39 PM
re: Dish-Sprint Marriage Could Breed Mobile Video
That's true, and smart from a capacity perspective. There are others pursuing it (OMVC has been for years, it seems -- Dyle and MyDTV, too). Dish and Sprint would have the advantage of being able to price it attractively and market it to an existing subscriber base.-á
joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
4/18/2013 | 3:11:57 PM
re: Dish-Sprint Marriage Could Breed Mobile Video
What Dish is proposing is a broadcast approach to mobile video, which seems like the way the industry will have to go to keep video traffic from overwhelming mobile data networks. I don't think they'll be the only company pursuing this approach moving forward.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/18/2013 | 2:29:57 PM
re: Dish-Sprint Marriage Could Breed Mobile Video
Dish isn't exactly a content provider, but it does have those partnerships in place. Do you mean this deal, Dish & Sprint, specifically, should have happened awhile back, or just in general, integrating content and networks? What other M&A deals do you expect to follow?
Kishore Karnam
50%
50%
Kishore Karnam,
User Rank: Light Beer
4/18/2013 | 4:06:31 AM
re: Dish-Sprint Marriage Could Breed Mobile Video
The partnership/M&A between content providers and network providers is a natural progression and should have happened some time back. With a more tighter bond now, this development will trigger similar deals with other players as well. -á
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/17/2013 | 3:14:17 PM
re: Dish-Sprint Marriage Could Breed Mobile Video
Dish/Sprint could also price mobile video/TV in a way that makes it more palatable to consumers. No one wants to pay another,-áseparate-ásubscription fee for mobile service, which has been the norm so far. With their combined bundle, mobile TV could be tacked on. I could also see them going to the ad-supported route or offering promotions that include 6 months free, much like they do for TV now.
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Huawei Video Resource Center
Huawei Intros Smart Device for eLTE

3|30|15   |   05:25   |   (0) comments


Huawei has developed a secure, location-aware multimedia smartphone for its eLTE trunked radio solution, says Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Win Video, Win All

3|30|15   |   06:44   |   (0) comments


Video is going to be the next main source of revenue for operators. Operators have big opportunities and advantages to monetize video services. Globally, Huawei has helped more than 70 operators achieve over 30 million video subscribers. Watch this video for more.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
TV Everywhere Nears Mainstream Adoption
Mari Silbey, Independent Technology Editor, 3/27/2015
Carriers Are Bright Spot in BlackBerry Q4
Sarah Thomas, Editorial Operations Director, 3/27/2015
Comcast Says TWC Deal Will Close Later
Mari Silbey, Independent Technology Editor, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.