DirecTV Invests in FreeWheel
EL SEGUNDO, Calif. -- DIRECTV continues to make great strides toward evolving its DIRECTV Everywhere service, with a new digital video ad insertion solution developed in partnership with FreeWheel, the industry's leading video advertising technology provider. Through the new partnership, DIRECTV is investing in a core component of the TV everywhere ecosystem, creating a new revenue stream for the platform, which allows customers to access the most popular TV shows and movies anytime, anywhere and on any device. DIRECTV, its programming partners and advertisers will now be able to reach customers through the big screen and on mobile devices to create a sustainable advertising model on digital platforms. FreeWheel, which helps companies profitably manage advertising and operations across multiple devices, will play a key role in DIRECTV's design and implementation of their digital ad insertion service scheduled to launch later this year. DirecTV Group Inc.