BARCELONA -- Mobile World Congress 2013 -- Did Google snub the GSMA here through its very low-key presence at show proper even as it threw a massive party in town on the Tuesday night?
Google's fun park-sized Android booths have been the hit of the show at the last few Mobile World Congress events. There was none of that this year -- just a private meeting at the Grand Fira for Google.
That doesn't mean Google didn't spend major money in Barcelona this week. The company threw a massive party Tuesday night and flew in Florence and the Machine to play.
But the company evidently did not want to spend so large at the show proper this year.
— Dan Jones, Site Editor, Light Reading Mobile
re: Did Google Snub the GSMA for MWC2013? I'm told Google had an enormous slide at their booth last year.-á People lining up so they could slide down in their business clothes.-á Yeah, I'd probably have done it too.
Ericsson had the massive booth this year.-á Invitation-only, because they put up a basically infinite supply of food, beverage and coffee. That'll be showing up in slideshows to come soon.
Huawei had big booth that was also invite-only, although I think that was more a privacy thing than a food/economics thing.-á (I didn't find the booth til the last day and didn't bother asking for an invite - I should add that anyone could get a guided tour of the Huawei booth if they were willing to wait in line.)
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.
During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.
She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.