BARCELONA -- Mobile World Congress 2013 -- Did Google snub the GSMA here through its very low-key presence at show proper even as it threw a massive party in town on the Tuesday night?
Google's fun park-sized Android booths have been the hit of the show at the last few Mobile World Congress events. There was none of that this year -- just a private meeting at the Grand Fira for Google.
That doesn't mean Google didn't spend major money in Barcelona this week. The company threw a massive party Tuesday night and flew in Florence and the Machine to play.
But the company evidently did not want to spend so large at the show proper this year.
— Dan Jones, Site Editor, Light Reading Mobile
re: Did Google Snub the GSMA for MWC2013? I'm told Google had an enormous slide at their booth last year.-á People lining up so they could slide down in their business clothes.-á Yeah, I'd probably have done it too.
Ericsson had the massive booth this year.-á Invitation-only, because they put up a basically infinite supply of food, beverage and coffee. That'll be showing up in slideshows to come soon.
Huawei had big booth that was also invite-only, although I think that was more a privacy thing than a food/economics thing.-á (I didn't find the booth til the last day and didn't bother asking for an invite - I should add that anyone could get a guided tour of the Huawei booth if they were willing to wait in line.)
A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.