Carrier commits to $900M over three years to get the first pre-paid iPhone 4S for its regional customer base

Sarah Thomas, Director, Women in Comms

May 31, 2012

2 Min Read
Cricket's iPhone Leap of Faith

Leap Wireless International Inc. (Nasdaq: LEAP) subsidiary Cricket Communications Inc. became the latest carrier to nab the iPhone 4 and 4S Thursday, but unlike Apple Inc. (Nasdaq: AAPL)'s other partners, it's offering the phones on a pre-paid basis.

Starting on June 22, Cricket will sell the iPhone with its $55 "unlimited" data plan that slows speeds at 2.3GB. The plan is $25 to $65 per month cheaper than its rivals offer, but the phone itself will set users back nearly $300 more at $500 for the 16GB iPhone 4S and $400 for the iPhone 4.

Why this matters
Cricket is the first to offer a pre-paid iPhone, but it paid for the privilege. According to its Securities and Exchange Commission (SEC) filing, the carrier committed to a minimum volume worth $900 million over three years. That's a big bet considering its serving a price-sensitive customer base. The iPhone will also be limited to Cricket's regional CDMA footprint and won't work nationwide via its Sprint Corp. (NYSE: S) arrangement.

Those are big limitations, but Sanford C. Bernstein & Co. Inc. analyst Craig Moffett says Cricket's gamble will likely pay off. He notes that Cricket didn't have to commit to the same outlandish minimums that Sprint had to, and it's not changing up its low-subsidy business model much for the phone either. (See Sprint Losses Mount on 4G Upgrades & iPhones and Sprint Sees iPhone Subsidies as Necessary Evil.)

"The lifetime cost of owning the device could very well be lower than post-paid iPhone plans, giving Leap the opportunity to poach low-end post-paid subscribers from the national carriers," Moffett writes in a research note. "There are pros and cons potential customers will have to consider (speed on CDMA compared to HSPA, data limits, geographic coverage, brand, etc.), but Leap's 3G network is relatively solid and should put them in a good position to compete on this front."

Oh, and did we mention T-Mobile US Inc. still doesn't have Apple's iconic device?

For more

  • Apple Seeks 4G Talent

  • Apple Won't Compromise, Cook Declares

  • Tobacco Country Carrier Beats T-Mobile to iPhone

  • C Spire Beats T-Mobile to the iPhone 4S

  • OS Watch: Apple iPhone Updates Photos, Not 4G

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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