Light Reading

Cox Brings OTT-Like Smarts to the Set-Top

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/17/2012
50%
50%

Cox Communications Inc. has revved up a recommendation engine from ThinkAnalytics Ltd. that brings the operator's premium-level video subscription service the kind of smarts that are typically found in more advanced over-the-top (OTT) platforms.

But rather than pitching recommendations for everyone in a household, the latest upgrade for Cox's tru2way-based Trio guide lets customers receive unique, personal recommendations for up to eight users in a given household. The update lets users "like," "dislike" or "suspend" the recommendations they receive.



ThinkAnalytics's system generates recommendations and unique preference profiles by mining metadata and tracking usage patterns, taking a few steps beyond the relatively light-touch collaborative filtering techniques used in recommendation engines from OTT suppliers such as Netflix Inc. (Nasdaq: NFLX). ThinkAnalytics's engine isn't confined to the set-top box; it can also be made to run on tablets, smartphones and PCs. (See Cox TV App Expands to 56 Channels.)

Cox introduced the free Trio upgrade in select markets last month and expects to have it deployed across its footprint by the end of the month. The latest round of updates also let customers pause live television from any TV set that's hooked into the whole-home DVR network.

Cox launched its Advanced TV Plus package in mid-2010. The premium video platform runs on a whole-home DVR platform from Cisco Systems Inc. (Nasdaq: CSCO) that's packed with about three times the storage capacity of Cox's standard DVR. It's also outfitted with the tru2way-based Trio guide, which was developed by Cox and NDS (now part of Cisco). (See Cox Guides Tru2way Forward and Cisco Bets $5B More on Video With NDS.)

Why this matters
Cox claims that it's the first U.S. multichannel video operator to offer individualized video recommendations on the television, giving it a capability that consumers are used to finding in increasingly popular OTT video services. The MSO hopes the new recommendations engine will help customers find what they like amid a growing menu of choices, but they also give Cox a new tool to help it retain and add customers to its premium-level video service at a time when most U.S. cable operators are still losing pay-TV customers.

The deployment also marks the first announced U.S. pay-TV win for ThinkAnalytics, a Scotland-based firm that's been on something of a hot streak. Last month, the company said it had expanded its customer base by 75 percent over the last six months after signing on 15 new operator customers. Some of its major customers include Sky (NYSE, London: SKY), Virgin Media Inc. (Nasdaq: VMED), Telenet and Unitymedia GmbH (now part of Liberty Global Inc. (Nasdaq: LBTY)) (See ThinkAnalytics Touts Video Wins.)

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable



(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
1/10/2013 | 4:00:08 AM
re: Cox Brings OTT-Like Smarts to the Set-Top


an interesting addition, though I'd like to see how this sort of recommendation engine performs in action.  The notion of making the recommendations individual is a good one for families.  I have a netflix account , but most of the recommendations i get are for shows that my kids might like since they tend to use the service more than i do.  So my Netflix recommendations end up being a mix of SpongeBob and Ken Burns documentaries. JB

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (5) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (0) comments


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
LRTV Documentaries
OPNFV Director Opens Up on Women in Tech

6|25|15   |   3:25   |   (0) comments


Heather Kirksey, the director of the OPNFV, gets real about the gender disparity in open source and standards and discusses how we can change both the conversation and the gender dynamics.
LRTV Custom TV
Symantec's Service Provider Security Strategy

6|24|15   |   7:06   |   (0) comments


Didi Dayton explores Symantec's emerging enterprise security strategies for service providers. Highlights include 'killing the password,' self-defense, advanced analytics and adaptive response in a service provider architecture.
Between the CEOs
Debating Network Evolution With Cisco's Cedrik Neike

6|23|15   |   12:54   |   (2) comments


Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
LRTV Documentaries
Vodafone: What's Good for Moms Is Good for Business

6|23|15   |   3:04   |   (3) comments


Megan Doberneck, the general counsel for Vodafone Americas, discusses her company's progressive maternity policy, explains why promoting women in tech is good business and offers some some good advice for any women in the industry.
LRTV Interviews
NFV: Ready for Prime Time

6|23|15   |   05:09   |   (1) comment


At BTE 2015, Vip mobile CTO Dejan Kastelic talks about how NFV is ready for the real world and how Telekom Austria is introducing centralized resources for its group operations.
LRTV Documentaries
Tykes Talk Tech

6|22|15   |   02:30   |   (9) comments


What does optical fiber look like? When will 5G arrive? What's the WiFi password at Ikea? Light Reading sat down with three 8-year-olds to answer some of the communications industry's most burning questions...
LRTV Huawei Video Resource Center
Huawei Partners With TDC for World's First Early DOCSIS 3.1 Field Test

6|22|15   |   3:06   |   (0) comments


In a move to enhance user experience, Denmark's TDC aims to become an early adopter of DOCSIS 3.1. In partnership with Huawei, TDC recently ran the world's first field tests on its coax network that reached speeds nearing 1 Gbit/s.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
All Upcoming Live Events
Infographics
Hot Topics
Staying Productive With My Office-in-a-Bag
Mitch Wagner, West Coast Bureau Chief, Light Reading, 6/25/2015
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones