Light Reading
Cox's top-end Cisco boxes gain the ability to recommend video selections for up to eight individuals in a given household

Cox Brings OTT-Like Smarts to the Set-Top

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/17/2012
50%
50%

Cox Communications Inc. has revved up a recommendation engine from ThinkAnalytics Ltd. that brings the operator's premium-level video subscription service the kind of smarts that are typically found in more advanced over-the-top (OTT) platforms.

But rather than pitching recommendations for everyone in a household, the latest upgrade for Cox's tru2way-based Trio guide lets customers receive unique, personal recommendations for up to eight users in a given household. The update lets users "like," "dislike" or "suspend" the recommendations they receive.



ThinkAnalytics's system generates recommendations and unique preference profiles by mining metadata and tracking usage patterns, taking a few steps beyond the relatively light-touch collaborative filtering techniques used in recommendation engines from OTT suppliers such as Netflix Inc. (Nasdaq: NFLX). ThinkAnalytics's engine isn't confined to the set-top box; it can also be made to run on tablets, smartphones and PCs. (See Cox TV App Expands to 56 Channels.)

Cox introduced the free Trio upgrade in select markets last month and expects to have it deployed across its footprint by the end of the month. The latest round of updates also let customers pause live television from any TV set that's hooked into the whole-home DVR network.

Cox launched its Advanced TV Plus package in mid-2010. The premium video platform runs on a whole-home DVR platform from Cisco Systems Inc. (Nasdaq: CSCO) that's packed with about three times the storage capacity of Cox's standard DVR. It's also outfitted with the tru2way-based Trio guide, which was developed by Cox and NDS (now part of Cisco). (See Cox Guides Tru2way Forward and Cisco Bets $5B More on Video With NDS.)

Why this matters
Cox claims that it's the first U.S. multichannel video operator to offer individualized video recommendations on the television, giving it a capability that consumers are used to finding in increasingly popular OTT video services. The MSO hopes the new recommendations engine will help customers find what they like amid a growing menu of choices, but they also give Cox a new tool to help it retain and add customers to its premium-level video service at a time when most U.S. cable operators are still losing pay-TV customers.

The deployment also marks the first announced U.S. pay-TV win for ThinkAnalytics, a Scotland-based firm that's been on something of a hot streak. Last month, the company said it had expanded its customer base by 75 percent over the last six months after signing on 15 new operator customers. Some of its major customers include BSkyB Ltd. (NYSE, London: BSY), Virgin Media Inc. (Nasdaq: VMED), Telenet and Unitymedia GmbH (now part of Liberty Global Inc. (Nasdaq: LBTY)) (See ThinkAnalytics Touts Video Wins.)

For more



— Jeff Baumgartner, Site Editor, Light Reading Cable



(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
1/10/2013 | 4:00:08 AM
re: Cox Brings OTT-Like Smarts to the Set-Top


an interesting addition, though I'd like to see how this sort of recommendation engine performs in action.  The notion of making the recommendations individual is a good one for families.  I have a netflix account , but most of the recommendations i get are for shows that my kids might like since they tend to use the service more than i do.  So my Netflix recommendations end up being a mix of SpongeBob and Ken Burns documentaries. JB

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (0) comments


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
Upcoming Live Events!!
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Introducing 'The New IP'
Stephen Saunders, CEO and founder, Light Reading, 9/11/2014
AT&T to Launch WiFi Calling in 2015
Sarah Reedy, Senior Editor, 9/12/2014
Glimpsing the Self-Driving Car
Dan Jones, Mobile Editor, 9/12/2014
Apple's New iPhones Have 20 LTE Bands, VoLTE
Sarah Reedy, Senior Editor, 9/9/2014
T-Mobile Accuses Huawei of Espionage
Sarah Reedy, Senior Editor, 9/9/2014
Like Us on Facebook
Twitter Feed