The deal marks a continuation and expansion of Conviva’s partnership with HBO, first announced in May 2011, when HBO became an early mover in the TV Everywhere initiative, providing its subscribers with HBO programs and movies on a variety of digital platforms. The deal also expands Conviva’s suite of service offerings to HBO’s international partners to help support the distribution of HBO GO internationally.
“Television is rapidly expanding to the Internet.” said Conviva CEO Darren Feher. “At Conviva, we enable our partners to reprioritize and invest in areas where they can innovate, while Conviva focuses on providing a consistent high quality, protected experience for their loyal viewers. HBO GO is an exceptional example of the success our partner strategy is able to deliver."
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