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Maxim Targets Intel

Light Reading
CTIA News Feed
Light Reading
4/2/2008
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SUNNYVALE, Calif. -- Maxim Integrated Products (Pink Sheets: MXIM) today announced that the Company has entered into a collaboration with Intel Corporation to develop highly integrated power-management and multimedia solutions for Intel-based Mobile Internet Devices (MIDs). Maxim will provide mixed-signal ICs that enable longer battery life and a rich multimedia experience for consumers.

Maxim's collaboration with Intel reflects the Company's focus on working with industry leaders to develop leading-edge technology and deliver innovative products. Maxim is a leader in mixed-signal technology and provides differentiation in a wide range of microprocessor-based, portable consumer products. "Maxim is well poised to support Intel's next-generation needs. We have all the necessary building blocks and components to enable Intel-based MIDs to offer significantly longer battery life and provide a richer multimedia experience than available today," explained Vijay Ullal, Group President for Maxim. "Going forward, we plan to optimize those elements to fit in next-generation MIDs," Ullal added.

"Maxim is pleased to be working with Intel on innovative technology solutions that provide the consumer with an improved mobile internet device experience. This is a unique opportunity to work closely with Intel and the MID team," commented Ali Mortazavi, Business Unit Vice President at Maxim.

Maxim Integrated Products Inc. (Nasdaq: MXIM)

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