& cplSiteName &
Video

Cisco: Set-Tops Are Going Away

4/26/2011
50%
50%
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
frnkblk
50%
50%
frnkblk,
User Rank: Light Beer
12/5/2012 | 5:06:39 PM
re: Cisco: Set-Tops Are Going Away


Interesting to hear this from a company that bought Scientifc Atlanta for $6.9B

paulkrakow
50%
50%
paulkrakow,
User Rank: Light Beer
12/5/2012 | 5:06:30 PM
re: Cisco: Set-Tops Are Going Away


The RF Settop box is still quite useful in the eyes of many providers.  When you are broadcasting the same information to large numbers of people  (which is what is done by Comcast, Cox, Time-Warner, Cablevision, as well as other domestic and many other overseas providers), the RF settop box cannot be beat in terms of bandwidth available for getting lots of content out at all times.


The grey area comes in with the whole advent of "On Demand."  Technically, if no one is interested in watching "TV shows" and people only want to be able to say to themselves, "Hmmm  I feel like watching such-and-such" and go to their computer and pick a show and download it, then in such instances, RF-settops are not quite as useful.


The "halfway point" between "On-Demand" and "shows just being on TV" is of course the DVR (digital video recorder) which lets you tape whatever shows you want on your settop box then watch them when you want . . . "On Demand" effectively.


Internet providers and businesses that want to increase internet usage will favor persuading folks to use "On Demand" as much as possible, and the software approach Dr. Morse describes in his video from that perspective makes sense because it will mean more money for those busineses to expand the bandwidth capabilities of the internet to meet this demand.


On the other hand, cable TV providers (which have some On Demand features, but still primarily just broadcast lots of shows to everyone all at once) such as Comcast, Cox, and the others I mentioned above, I predict, will continue to favor RF settops, as well as persuading the general populace to want RF settops, because doing so keeps their businesses much more successful, since cable TV, by its nature and use of the RF spectrum, is much more optimized with an RF settop box as opposed to being internet / software / On-Demand based.


Neither approach is right or wrong / good or evil, it is simply the nature of broadcasting and how people will get what they want to watch to their homes.


I think Dr. Morse makes his statement because he most likely sees Cisco going in a direction of internet support & expansion, and he is therefore trying to foster growth in that realm / market.  Nevertheless, I respectfully disagree regarding RF settops going out-of-demand. I honestly believe that there are enough cable television providers with a large enough customer base who will continue to need RF settop boxes, and those companies (Comcast, Cox, etc.) will go to whomever they need to to get precisely these RF settop box products.

upand2theright
50%
50%
upand2theright,
User Rank: Light Beer
12/5/2012 | 5:06:25 PM
re: Cisco: Set-Tops Are Going Away


Too expensive.  Out-of-date.   Booted from AT&T.   


Is SA getting religion from marketplace rejection?  


I wonder.

comtech3
50%
50%
comtech3,
User Rank: Light Sabre
12/5/2012 | 5:06:23 PM
re: Cisco: Set-Tops Are Going Away


Well, he may have a point there.When, not if, the price of Internet enabled TVs become affordable, we may see the demise of the set-top box.As a matter of fact, I went to BJs last week and saw a 42 inch Internet enabled TV for 700 bucks! On this subject, will this kind of TV be the final nail in the coffin of Tru2way? Also, it is funny that this comment is coming from a Cisco rep of such esteem standing.Cisco bought Scientific Atlanta, and trust me, they make the worse converter and cable modems in the industry.So, this is an omen that Cisco is getting ready to off-load this piece of crap much the same way they are doing with the flip camera failure.

Featured Video
From The Founder
Light Reading founder Steve Saunders grills Cisco's Roland Acra on how he's bringing automation to life inside the data center.
Flash Poll
Upcoming Live Events
February 26-28, 2018, Santa Clara Convention Center, CA
March 20-22, 2018, Denver Marriott Tech Center
April 4, 2018, The Westin Dallas Downtown, Dallas
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
SmartNICs aren't just about achieving scale. They also have a major impact in reducing CAPEX and OPEX requirements.
Hot Topics
Project AirGig Goes Down to Georgia
Dan Jones, Mobile Editor, 12/13/2017
Here's Pai in Your Eye
Alan Breznick, Cable/Video Practice Leader, Light Reading, 12/11/2017
Verizon's New Fios TV Is No More
Mari Silbey, Senior Editor, Cable/Video, 12/12/2017
Ericsson & Samsung to Supply Verizon With Fixed 5G Gear
Dan Jones, Mobile Editor, 12/11/2017
Cloudy With a Chance of Automation: Telecom in 2018
Iain Morris, News Editor, 12/12/2017
Animals with Phones
Don't Fall Asleep on the Job! Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed