& cplSiteName &
Video

Cisco: Set-Tops Are Going Away

4/26/2011
50%
50%
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
frnkblk
50%
50%
frnkblk,
User Rank: Light Beer
12/5/2012 | 5:06:39 PM
re: Cisco: Set-Tops Are Going Away


Interesting to hear this from a company that bought Scientifc Atlanta for $6.9B

paulkrakow
50%
50%
paulkrakow,
User Rank: Light Beer
12/5/2012 | 5:06:30 PM
re: Cisco: Set-Tops Are Going Away


The RF Settop box is still quite useful in the eyes of many providers.  When you are broadcasting the same information to large numbers of people  (which is what is done by Comcast, Cox, Time-Warner, Cablevision, as well as other domestic and many other overseas providers), the RF settop box cannot be beat in terms of bandwidth available for getting lots of content out at all times.


The grey area comes in with the whole advent of "On Demand."  Technically, if no one is interested in watching "TV shows" and people only want to be able to say to themselves, "Hmmm  I feel like watching such-and-such" and go to their computer and pick a show and download it, then in such instances, RF-settops are not quite as useful.


The "halfway point" between "On-Demand" and "shows just being on TV" is of course the DVR (digital video recorder) which lets you tape whatever shows you want on your settop box then watch them when you want . . . "On Demand" effectively.


Internet providers and businesses that want to increase internet usage will favor persuading folks to use "On Demand" as much as possible, and the software approach Dr. Morse describes in his video from that perspective makes sense because it will mean more money for those busineses to expand the bandwidth capabilities of the internet to meet this demand.


On the other hand, cable TV providers (which have some On Demand features, but still primarily just broadcast lots of shows to everyone all at once) such as Comcast, Cox, and the others I mentioned above, I predict, will continue to favor RF settops, as well as persuading the general populace to want RF settops, because doing so keeps their businesses much more successful, since cable TV, by its nature and use of the RF spectrum, is much more optimized with an RF settop box as opposed to being internet / software / On-Demand based.


Neither approach is right or wrong / good or evil, it is simply the nature of broadcasting and how people will get what they want to watch to their homes.


I think Dr. Morse makes his statement because he most likely sees Cisco going in a direction of internet support & expansion, and he is therefore trying to foster growth in that realm / market.  Nevertheless, I respectfully disagree regarding RF settops going out-of-demand. I honestly believe that there are enough cable television providers with a large enough customer base who will continue to need RF settop boxes, and those companies (Comcast, Cox, etc.) will go to whomever they need to to get precisely these RF settop box products.

upand2theright
50%
50%
upand2theright,
User Rank: Light Beer
12/5/2012 | 5:06:25 PM
re: Cisco: Set-Tops Are Going Away


Too expensive.  Out-of-date.   Booted from AT&T.   


Is SA getting religion from marketplace rejection?  


I wonder.

comtech3
50%
50%
comtech3,
User Rank: Light Beer
12/5/2012 | 5:06:23 PM
re: Cisco: Set-Tops Are Going Away


Well, he may have a point there.When, not if, the price of Internet enabled TVs become affordable, we may see the demise of the set-top box.As a matter of fact, I went to BJs last week and saw a 42 inch Internet enabled TV for 700 bucks! On this subject, will this kind of TV be the final nail in the coffin of Tru2way? Also, it is funny that this comment is coming from a Cisco rep of such esteem standing.Cisco bought Scientific Atlanta, and trust me, they make the worse converter and cable modems in the industry.So, this is an omen that Cisco is getting ready to off-load this piece of crap much the same way they are doing with the flip camera failure.

From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP’s Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it’s going from two industry veterans.
LRTV Custom TV
Cisco's Innovations in Cable

5|26|16   |   03:18   |   (0) comments


Marc Aldrich from Cisco discusses the latest in security, the evolution and momentum for CCAP and what the industry will be seeing next from Cisco.
LRTV Documentaries
Leading Lights 2016 Highlights

5|25|16   |   02:26   |   (1) comment


Some of the high points from this year's Leading Lights awards dinner at the Hotel Ella in Austin, Texas.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
DT: Telcos Must Escape Vendor Prison
Iain Morris, News Editor, 5/24/2016
AT&T to Start 5G 'Friendly' Trial by 2016 End
Dan Jones, Mobile Editor, 5/24/2016
Cisco's Patel Hails 'Microculture' Successes
Iain Morris, News Editor, 5/26/2016
Cable Is Eyeing Its Retail Options
Mari Silbey, Senior Editor, Cable/Video, 5/25/2016
AT&T's Margaret Chiosi Retires
Ray Le Maistre, Editor-in-chief, 5/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.