Light Reading
Video

Cisco: Set-Tops Are Going Away

50%
50%
Newest First  |  Oldest First  |  Threaded View
frnkblk
50%
50%
frnkblk,
User Rank: Light Beer
12/5/2012 | 5:06:39 PM
re: Cisco: Set-Tops Are Going Away


Interesting to hear this from a company that bought Scientifc Atlanta for $6.9B

paulkrakow
50%
50%
paulkrakow,
User Rank: Light Beer
12/5/2012 | 5:06:30 PM
re: Cisco: Set-Tops Are Going Away


The RF Settop box is still quite useful in the eyes of many providers.  When you are broadcasting the same information to large numbers of people  (which is what is done by Comcast, Cox, Time-Warner, Cablevision, as well as other domestic and many other overseas providers), the RF settop box cannot be beat in terms of bandwidth available for getting lots of content out at all times.


The grey area comes in with the whole advent of "On Demand."  Technically, if no one is interested in watching "TV shows" and people only want to be able to say to themselves, "Hmmm  I feel like watching such-and-such" and go to their computer and pick a show and download it, then in such instances, RF-settops are not quite as useful.


The "halfway point" between "On-Demand" and "shows just being on TV" is of course the DVR (digital video recorder) which lets you tape whatever shows you want on your settop box then watch them when you want . . . "On Demand" effectively.


Internet providers and businesses that want to increase internet usage will favor persuading folks to use "On Demand" as much as possible, and the software approach Dr. Morse describes in his video from that perspective makes sense because it will mean more money for those busineses to expand the bandwidth capabilities of the internet to meet this demand.


On the other hand, cable TV providers (which have some On Demand features, but still primarily just broadcast lots of shows to everyone all at once) such as Comcast, Cox, and the others I mentioned above, I predict, will continue to favor RF settops, as well as persuading the general populace to want RF settops, because doing so keeps their businesses much more successful, since cable TV, by its nature and use of the RF spectrum, is much more optimized with an RF settop box as opposed to being internet / software / On-Demand based.


Neither approach is right or wrong / good or evil, it is simply the nature of broadcasting and how people will get what they want to watch to their homes.


I think Dr. Morse makes his statement because he most likely sees Cisco going in a direction of internet support & expansion, and he is therefore trying to foster growth in that realm / market.  Nevertheless, I respectfully disagree regarding RF settops going out-of-demand. I honestly believe that there are enough cable television providers with a large enough customer base who will continue to need RF settop boxes, and those companies (Comcast, Cox, etc.) will go to whomever they need to to get precisely these RF settop box products.

upand2theright
50%
50%
upand2theright,
User Rank: Light Beer
12/5/2012 | 5:06:25 PM
re: Cisco: Set-Tops Are Going Away


Too expensive.  Out-of-date.   Booted from AT&T.   


Is SA getting religion from marketplace rejection?  


I wonder.

comtech3
50%
50%
comtech3,
User Rank: Light Beer
12/5/2012 | 5:06:23 PM
re: Cisco: Set-Tops Are Going Away


Well, he may have a point there.When, not if, the price of Internet enabled TVs become affordable, we may see the demise of the set-top box.As a matter of fact, I went to BJs last week and saw a 42 inch Internet enabled TV for 700 bucks! On this subject, will this kind of TV be the final nail in the coffin of Tru2way? Also, it is funny that this comment is coming from a Cisco rep of such esteem standing.Cisco bought Scientific Atlanta, and trust me, they make the worse converter and cable modems in the industry.So, this is an omen that Cisco is getting ready to off-load this piece of crap much the same way they are doing with the flip camera failure.

Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
The Swedish vendor has undergone a significant transformation during the past few years, adjusting to the demands of next-generation communications companies.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
LRTV Huawei Video Resource Center
Du Puts Its Faith in Huawei's Routers

4|9|15   |   3:42   |   (0) comments


Adnan Masood, director of Enterprise MS Solutions Marketing at du, the United Arab Emirates (UAE) operator also known as Emirates Integrated Telecommunications Company, explains why his company chose to use Huawei's multifunctional AR routers as part of its managed enterprise services.
LRTV Huawei Video Resource Center
Huawei Gets Active in the Data Center

4|9|15   |   3:17   |   (0) comments


With enterprise users looking to maximize the use of their data center assets, Huawei’s Chief Architect & Technical Director of IT Data Center Solutions, Bruce Su, explains how the company's six-layer active-active data center solution is eradicating the need to deploy passive, redundant data center assets.
LRTV Huawei Video Resource Center
Blue Consult & Huawei for a Better Solution

4|8|15   |   4:01   |   (0) comments


Martin Rott, CEO, and Marc Metzler, head of sales virtualization, from Germany's Blue Consult discuss their collaboration with Huawei and TrendMicro to develop a secure, scalable IT platform that can meet the needs of the most demanding enterprise users.
LRTV Huawei Video Resource Center
Beach Petroleum on eLTE & Mining

4|8|15   |   3:09   |   (0) comments


Network systems integrator Jeremy Hamlyn explains how Huawei's secure packet-based trunking communications system, eLTE, can help remote communities and companies in the mining, oil and gas sectors, deploy efficient communications networks that are perfect for video and data as well as voice.
Upcoming Live Events
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Network Instruments, a JDSU division, shares results from its 2015 State of the Network, a global survey on security.
Hot Topics
Verizon Scores New OTT Content Deals
Mari Silbey, Independent Technology Editor, 4/16/2015
Can WiFi Calling Find Its Voice?
Iain Morris, News Editor, 4/13/2015
Senator Proposes New 'Title X' for Net Neutrality
Carol Wilson, Editor-at-large, 4/13/2015
Nokia, Alcatel-Lucent in Merger Talks
Iain Morris, News Editor, 4/14/2015
Nokia & Alcatel-Lucent: What's Going On?
Ray Le Maistre, Editor-in-chief, 4/15/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Cats with Phones
Steve's Phone Click Here
Steve Saunders's personal phone.