Light Reading
Investment in SDN specialist beefs up Cisco's strengths for the higher levels of the networking stack.

Cisco Investing $6 Million in Embrane: Reports

Mitch Wagner
2/6/2014
50%
50%

Cisco Systems is investing $6 million in software-defined networking (SDN) startup Embrane, part of a $12 million funding round for the vendor, according to industry reports.

The investment strengthens Cisco's support for the higher levels of the network stack, according to a report on GigaOm. Cisco is looking to ensure Embrane technology works well with its own platforms.

Embrane raised $18 million in Series B funding in 2011, taking its total investment to $27 million. In late 2013, Embrane cut jobs but said a Series C round was under way. Investors include New Enterprise Associates, Lightspeed Venture Partners, and North Bridge Venture Partners.

Embrane declined to comment on the investment, while Cisco is yet to respond to questions.

Embrane supports the Layer 3-7 portion of the networking stack, company CEO Dante Malagrin said in a video interview with Light Reading. "We focus on the services that let applications get more agility out of the network infrastructure," Malagrin said. (See Embrane CEO Dante Malagrinò.)

The company started by filling unmet needs for early infrastructure-as-a-service (IaaS) cloud providers. "It was clear to us that being able to spin up a load balancer on demand in a matter of seconds in an automated fashion or a firewall or any other type of network service as a very significant priority for them," said Malagrin.

Previously, Cisco launched and then almost immediately acquired its own SDN startup, Insieme, in a maneuver popularly known as a "spin-in." That acquisition was announced as Cisco unveiled its Application-Centric Infrastructure. (See Cisco Unveils Application-Centric Infrastructure and Cisco's ACI Gets Physical With SDN.)

We'll have more on this story later.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
DOShea
50%
50%
DOShea,
User Rank: Blogger
2/10/2014 | 9:47:41 PM
Re: Embrane
Perhaps a lot more deals are about to happen then, as big companies realize how someone else's niche product can help fill out their own networking strategy--or as they realize how much it's in the way, and needs to be vacuumed up.
FakeMitchWagner
50%
50%
FakeMitchWagner,
User Rank: Lightning
2/10/2014 | 6:00:01 PM
Re: Embrane
Acquisition seems like the endgame for SDN companies. It seems like a niche rather than a full suite of services and products. 
C Chappell
50%
50%
C Chappell,
User Rank: Blogger
2/7/2014 | 6:01:03 AM
Re: Embrane
Interesting - because Cisco is also developing its own network functions deployment and orchetration mechanism, Elastic Services Controller - so has it acquired Embrane to take a potential competitor out of the market or to augment its own function in key places? The deployment orchestration function that Embrane has developed is a key piece of the NFV management puzzle that's missing in OpenStack and not well-defined in the ETSI MANO stack. It's the focus of a big land grab from all sorts of players at the moment. Will the addition of the Embrane solution make Cisco's approach to NFV orchestration more open?
DOShea
50%
50%
DOShea,
User Rank: Blogger
2/6/2014 | 5:17:07 PM
Embrane
In theory, this looks like a pretty good fit with what Cisco is doing with ACI at lower layers. More companies have started to move in to Embrane's applications territory, increasing the competitive mix, so I wonder if Cisco will face a decision about buying the company eventually if it really does like the technology.
Flash Poll
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV – Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business – Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Hot Topics
Is Windstream Boldly Setting a New Trend?
Carol Wilson, Editor-at-large, 7/29/2014
Nokia Holds Steady in Q2, Raises Outlook
Ray Le Maistre, Editor-in-chief, 7/24/2014
U-verse Growth Slips But Still Strong
Alan Breznick, Cable/Video Practice Leader, 7/24/2014
Verizon Applies 3G Throttling Policy to LTE
Sarah Reedy, Senior Editor, 7/25/2014
Pics From Comic-Con -- Honest!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/30/2014
Like Us on Facebook
Twitter Feed