& cplSiteName &

SDN Enables WebCo Collab: ATIS Members

Sarah Thomas
6/18/2014
50%
50%

CHICAGO -- Light Reading's Big Telecom Event 2014 -- Service providers, both cable and telco, are struggling today with how to work with web companies like Google and Facebook, but it's a challenge they're hopeful SDN and NFV will resolve on their own, according to several operators and one vendor member of ATIS.

Executives from Sprint Corp. (NYSE: S), Time Warner Cable Inc. (NYSE: TWC), and Telus Corp. (NYSE: TU; Toronto: T) this morning bemoaned competition from over-the-top providers and the difficulty in working with web giants like Google (Nasdaq: GOOG), which is deploying networks of its own. But Alcatel-Lucent (NYSE: ALU) CTO Marcus Weldon had a suggestion to fix it all: deploy SDN and NFV. (See AlcaLu: Going With the Flow.)

"NFV and SDN are great enablers of collaboration," he told attendees, noting that once deployed, there is no barrier for smaller vendors to come to the fore. "It's going to be a fantastic collaboration tool. It's a big transformation, but you don't have to worry about the ability to collaborate if we build that network."

By its nature, a software-defined network uses APIs to access its resources and can onboard applications more easily, quickly, and cost effectively. Operators can leverage this to share customer data with web companies and build services that create a positive customer experience driven by the cloud and mobility, not silos and battles over revenues, Weldon said. (See Carriers Warm Up to Service Innovation.)

That said, he warned there is a mindset change needed to take advantage of SDN and NFV, which includes no longer working as individual entities, regardless of if you're an operator or vendor. "We'll die on the sword of SDN and NFV if we don't fully leverage it," he said. "That interworking is key to create value."

So are the operators up for it? The three on the panel had their doubts. Their key concerns were around integrating these new technologies with their legacy infrastructure, changing the culture of silos and network-centricity, fragmented vendor products that don't give a complete network view, and operationalization concerns that hold them back from truly innovating. (See Telcos Report From NFV Front Lines.)

For example, Telus CTO Ibrahim Gedeon said his company is interested in delivering content to any screen a customer might use, but it's held back by the business model of the content industry.

"We need a contract for every medium we transmit on, which I think is very stupid," he said, adding that he's a geek, not a business guy, so he can say that. "The technology is brilliant; it's beautiful, but if the business models don't change drastically, the technology will not support the business case."

The service providers are all members of Alliance for Telecommunications Industry Solutions (ATIS) and are working toward more industry collaboration, but haven't been able to make much progress as the web companies are not members. They are both solving issues, like security and encryption, on their own, but end up doing it in spite of each other rather than together for the benefit of both. Weldon said the two camps need to figure out how to implement services for the end user perspective, rather than their own. (See Google to Open Key Network Models for Industry Comment, Standardization and ATIS Works to Avert Web Control Battle.)

"The biggest culture shift we need to make is [to foster] a better understanding of the customer experience, and then help them through the network direction," added Jay Bluhm, vice president of network planning at Sprint. "Now you are opening things up more -- opening up new opportunities -- and customers will invent how to use services on their own."

The panel members were also given the chance to fantasize about what one thing they would do if they had a magic wand. Their big wishes? A massive underlay of small cells globally interconnected for AlcaLu, a spotless network with no dropped or blocked calls for Sprint, a service management view across network elements for TWC, and the ability to peer with other operators for Telus.

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Infostack
50%
50%
Infostack,
User Rank: Moderator
6/20/2014 | 9:06:23 AM
Rethinking the edge access provider
1) the carriers need to understand the customer experience isn't just on their network.  With 70% offload it's clearly on others' networks.  Moreover they need to work collaboratively to make sure access is seamless at the edge as the biggest and best customers (enterprises) are looking for seamless, low-cost, secure, reliable solutions across any boundary at the edge.  That's called the network effect and that will be the greatest driver of edge demand as it has already scaled the core to 1,000x or more greater cost efficiency than the edge.

 

2) that's what the core content and application providers want as well.  What the CTO of Telus says about individual contracts is absolutely correct, but he's looking at it edge-side, not core-side the way an aggregator like Netflix does.  Carriers can find sizable markets, but their TCO is off by several factors.

 

3) As for technology or supply-side solutions like SDN/NFV and associated APIs, the carriers would do well to make these openly competitive both internally and externally.  That means that the lower layer infrastructure guys inside the carrier have the opportunity to make build, buy, lease decisions just like the upper layer guys. 

 

4) and that will be the first step towards very necessary vertical disintermediation.

 

5) and open and competitive APIs will also play into the evolving "exchange" model of balanced settlements (not reciprocal or 2-sided, as those have negative connotations) that will facilitate rapid investment at the edge driven by "core-driven" demand and procurement necessary to amortize opex and capex for key performance issues such as capacity (particularly upstream), latency, QoS, security, and redundancy, cost effectively and ubiquitously for rapidly developing 4K VoD, 2-way HD video collaboration, seamless mobile BB, and IoT markets.  

Sorry, but screw net neutrality; a convenient fiction created by competitive apologists who failed to understand that data scaled out of competitive (WAN) voice markets, policy that mandated interconnect, and unintended monopoly (MAN) reaction in the form of flat-rate dial-up.

 

6) at the end of the day, it's not about supply, rather future demand from those 4 trends that will swamp everything in their paths on a cost/bit basis.

 

7) in addition to APIs, another good starting point would be to elevate the much-maligned wholesale teams in the carriers as they have a more complete view of global demand by virtue of their internetworking experience and dealings.  Unfortunately, these are viewed as the low-people on the totem pole and their organizations are being eviscerated as carriers shore up their castle walls.  For instance they might be ones to say, "to create global VoLTE markets rapidly let's aggressively embrace intentional wifi offload for voice and sms."  Just sayin, cause the internal network and marketing and strategy folks won't say that.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, September 14, 1:00PM EDT
What Is Agile?
Kent J. McDonald, Product Owner, Agile Alliance
UPCOMING COURSE SCHEDULE
Friday, September 16, 1:00PM EDT
How to Implement Agile
,
Wednesday, September 21, 1:00PM EDT
What Is DevOps?
Colin Kincaid, CTO, Service Provider, Cisco
Friday, September 23, 1:00PM EDT
How to Implement DevOps
,
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
F5 Virtual Network Function Integrations With Partner Orchestration Platform

8|24|16   |   6:38   |   (0) comments


F5's Kishore Patnam, product manager for F5's service provider solutions, discusses why service providers are moving towards virtualization and how his clients are utilizing F5's solutions.
Between the CEOs
CEO Chat: Intel's Alexis Black Bjorlin

8|17|16   |   06:23   |   (0) comments


Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Telecom Innovators Video Showcase
Accelerating Telecom Digital Transformation With Nominum DNS

8|1|16   |   12:04   |   (0) comments


Light Reading's Steve Saunders gets an update from Nominum CEO Gary Messiana on how his company is helping carriers on the digital transformation journey.
LRTV Custom TV
Reinventing Operations for a Virtual, Software-Defined World

7|28|16   |   5:23   |   (0) comments


Heavy Reading Senior Analyst Jim Hodges speaks with Accenture's Larry Socher and Matt Anderson about what service providers must do to transform their business to get the benefits of SDN and NFV including: leveraging DevOps, introducing real-time OSS and implementing analytics.
Women in Comms Introduction Videos
Fujitsu Sales Leader Shares Lessons Learned

7|27|16   |   5:12   |   (1) comment


As Fujitsu's only female sales leader, Annie Bogue knows the importance of asking for what you want, being flexible (she's been relocated five times), keeping a meticulous calendar, 'leaning in,' working harder than everyone else around you, being aware and more.
Telecom Innovators Video Showcase
VeEX Test & Measurement Solutions

7|25|16   |   08:57   |   (0) comments


Cyrille Morelle, president and CEO of VeEX Inc., talks test and measurement with Light Reading's Steve Saunders at BCE 2016. This includes innovative products such as VeSion Cloud-Based platform for network monitoring; MTTplus Modular Test platform for Access, Business, Carrier Ethernet, Transport and Core services; and OPX-BOX+ for Fiber Optics.
LRTV Custom TV
VeEX: Live From BCE 2016

7|25|16   |   03:20   |   (0) comments


VeEX's Senior Director of Business Development, Perry Romano, explains how VeEX provides tools to help install, maintain, monitor and manage network infrastructure efficiently and effectively. The portfolio of products on display include the RXT-6000, MTTplus and TX300s.
LRTV Custom TV
Real-Time Telemetry & Analytics for Intelligent SDN Orchestration

7|25|16   |   03:09   |   (0) comments


Packet Design CEO Scott Sherwood discusses how real-time network telemetry and analytics are enabling a new breed of SDN orchestration applications.
From the Founder
The Russo Report: Driving Disruption

7|25|16   |   07:44   |   (2) comments


In the first episode of a four-part series, Light Reading Founder and CEO Steve Saunders and Calix President and CEO Carl Russo drive around town discussing the disruptive mega-changes in the communications industry and where hope lies for service providers to meet the escalating demands of the cloud.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (2) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
LRTV Custom TV
NFV in 2016: Part 2 – Climbing the Virtualization Maturity Curve

7|19|16   |   06:56   |   (0) comments


Many of the initial use case implementations are single-vendor and self-contained. The industry is still climbing the virtualization maturity curve, needing further clarity and stability in the NFV infrastructure (NFVi) and greater availability and choice of virtualized network functions (VNFs). Interoperability between NFVis and VNFs from different vendors ...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Five of the Top 10 most targeted countries in Check Point Software Technologies' global Malware & Threat Index for Q1 2016 are in Africa.
Hot Topics
Cisco Developing 'Monica' Digital Assistant
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/22/2016
VoLTE Can Drive 4G Small Cells Adoption
Ravi Narayanan, Senior Analyst – Cloud & Next Generation Mobile Networks, Heavy Reading, 8/18/2016
'Most Wanted' Kobi Comes Home
Ray Le Maistre, Editor-in-chief, 8/23/2016
Rocket Fiber Lights Up Detroit With Gigabit
Elizabeth Miller Coyne, Managing Editor, 8/22/2016
Arista Banned From Importing Products – Cisco
Mitch Wagner, West Coast Bureau Chief, Light Reading, 8/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
Live Digital Audio

Bridging the tech skills gap is a major challenge for service providers and suppliers alike today – and the challenge is two-fold when it comes to increasing the number of women in the comms space. Level 3 Communications has made it a priority to overcome both challenges by implementing several unique programs focused on building the right candidates from within – in addition to filling the funnel by supporting STEM and other education programs. During this radio show, you’ll learn about these programs from Mary Beth McGrath, SVP of Global Talent Management at Level 3, and the best ways to bridge your own skills gap so that you are motivated and equipped for change. Plus you’ll have the chance to ask Mary Beth your questions live on the air.