& cplSiteName &

AT&T Spotlights Early SDN Efforts

Carol Wilson
5/12/2014
50%
50%

As part of its announcement that Salesforce.com has joined the AT&T cloud ecosystem, AT&T today is also providing background on how its researchers developed an early version of software-defined networking (SDN) technology to enable its NetBond service, which makes the network as on-demand as the cloud-based services. (See AT&T Brings Salesforce into Cloud Ecosystem.)

AT&T Inc. (NYSE: T)'s NetBond allows customers to connect to the cloud ecosystem -- now including Salesforce.com Inc. -- via secure connections that appear as another node on their MPLS-based virtual private networks. In addition to offering better performance and security, that network connectivity can be scaled up and down along with the cloud-based compute and software resources, and customers only pay for what they use.

As Chris Rice, vice president, advanced technologies at AT&T Labs, explains in a blog post here, AT&T Labs researchers created an early version of SDN called Intelligent Routing Service Control Point. IRSCP separates software control from the routing hardware, as SDN does, to deliver greater flexibility in routing traffic, and to enable the seamless integration of private VPN networks with the cloud provider's data centers, where compute/storage/applications reside, according to Rice.

The net benefit to AT&T cloud customers is that they get the "inherent advantages of MPLS such as predictable high performance and low latency, on a network that is highly secure because it isn't part of the public Internet, and so is free from DDOS attacks," Rice writes.

Plus, they can save money on networking costs, says Rene Dufrene, assistant vice president of NetBond at AT&T. NetBond, which was launched last year initially with IBM Corp. (NYSE: IBM) (and won a 2013 Leading Lights award), has since been expanded to include connections to CSC, to the Microsoft Azure cloud and to Equinix data centers. (See Microsoft-Nokia & iPhone 5c: What Do They Mean for Smartphone Trends in Emerging Markets? and Light Reading Announces 2013 Leading Lights Winners.)

The addition of Salesforce.com, the first software-as-a-service provider included in the AT&T ecosystem, was a response to requests from current customers, but is also expected to help drive additional AT&T cloud sales. Salesforce is widely used for customer relationship management, covering the sales and support cycle.

"We are working with other major SaaS providers as well, to offer their services as private connectivity through NetBond, which is something that is very attractive to SaaS as well as platform-as-a-service providers," Dufrene says.

— Carol Wilson, Editor-at-Large, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
5/14/2014 | 2:40:47 PM
Re: Adds great value
You took the words right out of my mouth--only stated them better than I could. Open/disaggregation/abstration are the operative words going forward, and companies like AT&T and Cisco are going to have to play by the new rules or...well, let's not go there just yet.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/13/2014 | 1:31:31 PM
Re: Audacious
Good question, and I have an interview Thursday which will hopefully help me answer those questions a little better. NTT was very early to this, but they also did a lot of the development work themselves. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
5/13/2014 | 1:30:09 PM
Audacious
Carol, what's your sense of how mature AT&T's SDN plan is? When senior technology VP John Donovan presented in February, the plan seemed audacious but still very early days compared with some of the work NTT is doing. AT&T still seemed to be clearing the stage and laying out its tools.
Carol Wilson
100%
0%
Carol Wilson,
User Rank: Blogger
5/12/2014 | 9:39:00 PM
Re: Adds great value
I am digging into this further but it's not my impression that AT&T is cooking up its own version of SDN -- they are challenging their vendors to step up on that front.

I think it's important to recognize this is product-focused -- they need to deliver what their customers are demanding and waiting to do that after they've gone through the long vendor selection process isn't necessarily gong to work going forward.
mhhf1ve
50%
50%
mhhf1ve,
User Rank: Light Sabre
5/12/2014 | 9:01:00 PM
Re: Adds great value
I'm not so impressed that AT&T cooked up its own SDN -- because I think it's pretty common for AT&T to develop proprietary technologies (usually with an aim at patenting them...) and then trying to make their flavor of the technology the near-universal business standard. It's a strategy they've used for quite some time (to varying effect).

It's perhaps more interesting to me that open SDN projects seem to be getting more attention than AT&T's SDN-like tech? That's the man-bites-dog story, in my opinion.
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
5/12/2014 | 6:10:30 PM
Re: Adds great value
I'd agree -Salesforce has become the defactor way many businesses do much more than CRM. 

I think this reflects the increasing significance of being able to deliver the applicatoins and software companies want and not just infrastruture or platform capabilities. 

But I also think it's interesting how AT&T cooked up its own pre-SDN way to making the network more flexible.
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
5/12/2014 | 6:08:01 PM
Adds great value
Salesforce is a real get for AT&T. As an extremely popular application, it will add significant value and attractiveness to AT&T's cloud service. 
From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
LRTV Custom TV
Realizing ICN as a Network Slice for Mobile Data Distribution

6|19|17   |     |   (1) comment


Network slicing in 5G allows the potential introduction of new network architectures such as Information-centric Networks (ICN) as a slice, managed over a shared pool of compute, storage and bandwidth resource. Services over an ICN slice can benefit from many architectural features such as Name Based Networking, Security, Multicasting, Multi-homing, Mobility, ...
LRTV Interviews
Ovum's Mike Roberts on 5G Uptake

6|19|17   |   04:08   |   (0) comments


Mike Roberts, research director for Ovum's service provider markets group, explains why he has boosted his 5G subscriptions forecast.
LRTV Interviews
AT&T's Hubbard on Intersection of SD-WAN & MPLS

6|15|17   |     |   (0) comments


Rick Hubbard, SVP of Network Product Management for AT&T Business Solutions, discusses how AT&T's approach to SD-WAN fits in with its overall virtualization strategy, explains how SD-WAN can improve enterprise customers' use of the cloud and addresses the intersection of SD-WAN and MPLS.
Telecom Innovators Video Showcase
Keep Connected IoT Devices Under Control With Allot

6|15|17   |     |   (0) comments


Allot AVP of International Pre-Sales, Daniel Keidar, explains how communications service providers can protect infrastructure and service availability from flooding attacks caused by malfunctioning or bot-infected devices connected to their network.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Netflix's Lesson in Culture Expectation Settings
Sarah Thomas, Director, Women in Comms, 6/21/2017
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Kalanick Steps Down as Uber CEO
Sarah Thomas, Director, Women in Comms, 6/21/2017
BT Tech Chief Makes Plea to 5G Chip Vendors
Ray Le Maistre, International Group Editor, 6/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.