& cplSiteName &

Why We're NOT Bringing Back Supercomm

Steve Saunders
1/28/2014
50%
50%

Greetings, Beloved Light Readers.

Just a line to let you know that I'm throwing a bit of a shindig in Chicago this summer -- an intimate affair of, oh, around 2,000 telecom industry decision makers and VIPs. Naturally the world's biggest communications industry names will all be represented -- Alcatel-Lucent, AT&T, Ciena, Deutsche Telekom, Google, Infinera, Sprint, Verizon, to name but a few.

And, of course, as a member of the Light Reading community, YOU are invited, too. In fact, it really wouldn't be the same without you!

We're calling our summer get-together Light Reading's Big Telecom Event (for reasons that should be obvious), and it takes place June 17-18 at the Sheraton Chicago Hotel & Towers in Chicago. (See Get Ready for the Big Telecom Event.)

Details of the event can be found by visiting the official show site.

But wait, you say, a big telecom event? In June? In Chicago?

At this point you're probably asking yourself a question that I've been hearing rather a lot recently: "Is Light Reading trying to bring back the Supercomm show?"

The answer to that is a definite NO.

In fact, Light Reading's Big Telecom Event -- or BTE for short -- is pretty much the opposite of a big exhibition like Supercomm: You might even call BTE the "anti-tradeshow" (or, as I like to think of it, an antidote to tradeshows).

So, what sets it apart from all other events, including dear, old, defunct Supercomm?

For one thing, this is the first major event that has been designed from the ground up to meet the needs of Light Reading's core community: senior telecom decision makers at service providers and carriers around the world. Instead of asking our paying customers (equipment manufacturers that advertise with LR, principally) what type of event they would like us to run, we decided to survey their customers instead (our customers' customers, in other words… specifically, service providers and carriers that had previously attended LR live events). The thinking behind this was that if the service providers attend, the equipment manufacturers will follow. And they have.

Our research, which was conducted early in the summer of 2013, returned two unequivocal and, if you're in the events business, startling results.

First, put simply, service providers overwhelmingly want more time at in-person events: time, they tell us, they need to dig into the implementation and business case details of next-generation technologies and work out how they can apply them in their networks.

That's a non-trivial task, they tell us again, one that demands the event provide them with the environment and opportunity to drill down into not only the bits and bytes, but also the TCO (total cost of ownership) and ROI (return on investment) minutiae, both with experts from leading suppliers of these technologies and with their service provider peers.

Second, in a related finding, they don't want an exhibition hall filled with tradeshow booths. (In fact, they think the whole concept of tradeshow booths is sooooooo 2007.)

Light Reading went back to the drawing board to provide an event format that truly meets the informational needs of service provider attendees. The result is a unique colloquium that is all about networking, both in the sense of the technologies that are covered -- SDN/NFV and the carrier cloud, Ethernet, packet-optical transport, mobile backhaul, 4G/small cells, service provider IT (SPIT), content management, business services, and so on -- but also in terms of the types of interactions that take place between attendees and sponsors.

Instead of an expo with massive booths, the cornerstone of BTE is a living, breathing demo space housing a collection of the most impressive telecom solutions ever co-located under one roof. Exhibitors will focus on live application and service demonstrations that show how their technology helps service providers make money or save money in the real world. The vibe of the show floor is high-end and business-focused -- think dollars and sense, not pocket protectors and fiber splicers.

The demo floor at BTE will be complemented by a two-day conference created and hosted by Heavy Reading and its unparalleled team of leading telecom market and technology analysts.

In addition to creating and hosting the top-flight industry education panels, roundtables, and workshops for which Light Reading events are well known, Heavy Reading analysts will work directly with participants before the event to help develop effective plans for demos, and during the event to ensure each participant gets maximum value from its presentations. Sessions will cover the industry's hottest and most controversial topics.

Finally, we've been very careful to select a venue for our event that provides an abundance of space for extemporaneous sidebars and brainstorming -- a four-star hotel, specifically, as opposed to a drafty tradeshow hall. And for companies that want to talk privately, or sign a contract, 24 conference rooms will also be available.

In addition, we're also using the occasion of BTE to host our annual Leading Lights awards, which not only celebrate the companies and individuals that have made a dramatic impact on our industry during the past year but also provide us with the opportunity to host an amazing party you won't want to miss. (See Leading Lights 2013 Highlights, Leading Lights Soiree Snaps and Leading Lights 2013: The Wrap.)

I hope very much that you'll choose to join us in Chicago this year. Whether you are a service provider looking to participate in demonstrations of networking technologies and applications that deliver real insight, or an equipment manufacturer that needs a unique forum for discussing with customers how they can apply your products and services in real-world networks, I can promise you two things:

  • BTE will attract the largest, most qualified audience of senior telecom decision makers in North America in 2014.

  • You won't be haunted by memories of Supercomm -- or did I already mention that?

    Click here to register for the BTE event at a special discounted rate: https://bte.tech.ubm.com/2014/registrations?_mc=ssllp.

    Cheers!

    — Steve Saunders, Founder and CEO, Light Reading

    (16)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Page 1 / 2   >   >>
    DanJones
    50%
    50%
    DanJones,
    User Rank: Blogger
    2/5/2014 | 11:06:18 PM
    Re: Chicago....not so sure...
    Believe me if it was in my power to swap your sun for our freezing sleet storm today I'd be tempted. I don't think Saunders has perfected the weather control machine yet though...
    Liz Greenberg
    50%
    50%
    Liz Greenberg,
    User Rank: Light Sabre
    2/5/2014 | 10:56:08 PM
    Re: Chicago....not so sure...
    The humid part sounds good to me...we need rain here in dry California!!  How about you take hot for a while and we will take wet?
    DanJones
    50%
    50%
    DanJones,
    User Rank: Blogger
    2/5/2014 | 10:27:07 PM
    Re: Chicago....not so sure...
    Hot and humid sounds pretty good to the whole Eastern Seaboard right now!
    Liz Greenberg
    50%
    50%
    Liz Greenberg,
    User Rank: Light Sabre
    2/5/2014 | 8:48:41 PM
    Re: Chicago....not so sure...
    I always think of heat and humidity for Chicago in July!  Blech...but I don't miss Supercomm other than some of the fun takeaways...including foam thingies!
    pilchard
    50%
    50%
    pilchard,
    User Rank: Light Beer
    2/5/2014 | 10:14:34 AM
    What I do miss from SuperComm
    Any chance we can get the VON guy to spring for Herding Cats at the House of Blues?  THAT was the highlight of SuperComm.
    TeleWRTRLiz
    50%
    50%
    TeleWRTRLiz,
    User Rank: Lightning
    2/4/2014 | 11:15:40 AM
    Re: Ticks the boxes
    Also you forgot a box: Blackhawks Stanley Cup Victory Parade (just for Carol)
    TeleWRTRLiz
    50%
    50%
    TeleWRTRLiz,
    User Rank: Lightning
    2/4/2014 | 11:14:03 AM
    Yes but....
    Will Elton John be there?
    Steve Saunders, Founder, LR
    50%
    50%
    Steve Saunders, Founder, LR,
    User Rank: Lightning
    1/29/2014 | 1:41:13 PM
    Re: Delighted with the backhaul turnout
    well, another big difference to NY last year is our event won't be colocated with an enterprise event - something that made no sense to me at all.

    And, this one is bigger, obv. And, my band is playing at this one (War Toad... epic)

     
    Sarah Thomas
    50%
    50%
    Sarah Thomas,
    User Rank: Blogger
    1/29/2014 | 12:22:12 PM
    Re: Ticks the boxes
    My very first day in this biz as an intern was at Supercomm, or NXTComm or whatever it was in 2006. If only I knew then how much more exciting trade shows could be! But I stuck around anyway and cannot wait for the BTE!!!
    mendyk
    50%
    50%
    mendyk,
    User Rank: Light Sabre
    1/29/2014 | 11:25:20 AM
    Re: Chicago....not so sure...
    The Georgia Dome overflow annex was memorable. So was the humidity. But my all-time trade-show memory is CTIA in New Orleans in July 2000, when Bernie Ebbers had to deliver a keynote minutes after finding out that the Worldcom/Sprint merger was dead, sealing the fate of his Ponzi scheme.
    Page 1 / 2   >   >>
    More Blogs from Column
    Sometimes your day job has to come before championing the women in tech cause, but that can be equally as beneficial, inspirational and productive.
    As a month-long, multi-city, 12-hour/day, multi-time zone, multi-device extravaganza, the NCAA basketball tournament poses unique streaming video challenges.
    As the 3GPP agrees on plan to accelerate 5G NR -- the global 5G standard -- for 2019 deployments, a Qualcomm VP walks us through the reasons why.
    There is no substitute for testing under the most realistic conditions if you want to minimize the chances of network downtime.
    Stephen Cameron and Chris Pinnock examine the implications of the impending EU General Data Protection Regulation (GDPR) that is due to come into force in May 2018 and which will affect every organization that uses the data of European citizens.
    From The Founder
    Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    LRTV Huawei Video Resource Center
    Huawei at CeBIT 2017: Day 3

    3|22|17   |     |   (0) comments


    Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
    LRTV Documentaries
    No Regrets: Cox's Finkelstein on Fiber & More

    3|22|17   |     |   (0) comments


    At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
    LRTV Documentaries
    Cable Next-Gen: The 'Mile High' View From Denver

    3|22|17   |   11:56   |   (0) comments


    Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
    LRTV Huawei Video Resource Center
    Huawei at CeBIT 2017: Day 2

    3|21|17   |   2:27   |   (0) comments


    Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
    LRTV Custom TV
    Driving Better Mobile Customer Experience While Transforming the Mobile Network

    3|21|17   |   7:47   |   (0) comments


    The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
    LRTV Custom TV
    Mastercard: What's Next for Mobile Payments?

    3|21|17   |   7:49   |   (0) comments


    2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
    LRTV Custom TV
    Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

    3|21|17   |   03:51   |   (1) comment


    Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
    LRTV Custom TV
    Mastercard: Payment From Every Device

    3|21|17   |   5:55   |   (0) comments


    A world where everything and everyone is connected creates new points of interaction for commerce. These digital experiences cannot be developed in isolation and instead require an ecosystem to drive mass consumer and enterprise adoption and create better consumer engagement. Predicting when that growth will happen is difficult, but always keeping the end user in ...
    LRTV Interviews
    InterDigital's Role in the 5G, IoT Era

    3|21|17   |   05:47   |   (0) comments


    Alan Carlton, managing director and VP for Europe at InterDigital, talks about the company's role in 5G projects in Europe and the prospects for the company in the IoT market.
    LRTV Interviews
    Lessons Learned From Digital Transformation

    3|21|17   |   05:51   |   (0) comments


    Ravi Palepu, global head of Telco Solutions at Virtusa, talks about some key takeaways from telco digital transformation experiences during the past couple of years.
    Women in Comms Introduction Videos
    NetNumber's CMO Shares Her Diversity Do's

    3|21|17   |   3:19   |   (2) comments


    The telecom industry is transforming the world, and diversity plays a critical role in driving the innovation behind it. NetNumber CMO Kim Gibbons shares why diversity and being authentic is a do amidst all the don'ts women in comms often hear.
    LRTV Custom TV
    Software-Driven Architecture for 5G & IOT

    3|20|17   |   1:56   |   (0) comments


    We present Heavy Reading's Jim Hodges's report from Mobile World Congress -- where operators and vendors are working to bring a variety of technologies together to make virtualization a reality in the era of 5G and IoT.
    Upcoming Live Events
    May 15-17, 2017, Austin Convention Center, Austin, TX
    May 15, 2017, Austin Convention Center - Austin, TX
    June 6, 2017, The Joule Hotel, Dallas, TX
    All Upcoming Live Events
    Infographics
    With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
    Hot Topics
    High-Band 5G: Let's Address the Range Question, Shall We?
    Dan Jones, Mobile Editor, 3/21/2017
    Eurobites: Italy First Pasta the Post for 5G
    Paul Rainford, Assistant Editor, Europe, 3/17/2017
    Eurobites: A1, Nokia Turn It Up to 11
    Paul Rainford, Assistant Editor, Europe, 3/22/2017
    5G Faces a Marathon, Not a Sprint
    Iain Morris, News Editor, 3/17/2017
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
    At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
    Animals with Phones
    Neither Do We Click Here
    Is that a prerequisite?
    Live Digital Audio

    Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.