& cplSiteName &

Why We're NOT Bringing Back Supercomm

Steve Saunders
1/28/2014
50%
50%

Greetings, Beloved Light Readers.

Just a line to let you know that I'm throwing a bit of a shindig in Chicago this summer -- an intimate affair of, oh, around 2,000 telecom industry decision makers and VIPs. Naturally the world's biggest communications industry names will all be represented -- Alcatel-Lucent, AT&T, Ciena, Deutsche Telekom, Google, Infinera, Sprint, Verizon, to name but a few.

And, of course, as a member of the Light Reading community, YOU are invited, too. In fact, it really wouldn't be the same without you!

We're calling our summer get-together Light Reading's Big Telecom Event (for reasons that should be obvious), and it takes place June 17-18 at the Sheraton Chicago Hotel & Towers in Chicago. (See Get Ready for the Big Telecom Event.)

Details of the event can be found by visiting the official show site.

But wait, you say, a big telecom event? In June? In Chicago?

At this point you're probably asking yourself a question that I've been hearing rather a lot recently: "Is Light Reading trying to bring back the Supercomm show?"

The answer to that is a definite NO.

In fact, Light Reading's Big Telecom Event -- or BTE for short -- is pretty much the opposite of a big exhibition like Supercomm: You might even call BTE the "anti-tradeshow" (or, as I like to think of it, an antidote to tradeshows).

So, what sets it apart from all other events, including dear, old, defunct Supercomm?

For one thing, this is the first major event that has been designed from the ground up to meet the needs of Light Reading's core community: senior telecom decision makers at service providers and carriers around the world. Instead of asking our paying customers (equipment manufacturers that advertise with LR, principally) what type of event they would like us to run, we decided to survey their customers instead (our customers' customers, in other words… specifically, service providers and carriers that had previously attended LR live events). The thinking behind this was that if the service providers attend, the equipment manufacturers will follow. And they have.

Our research, which was conducted early in the summer of 2013, returned two unequivocal and, if you're in the events business, startling results.

First, put simply, service providers overwhelmingly want more time at in-person events: time, they tell us, they need to dig into the implementation and business case details of next-generation technologies and work out how they can apply them in their networks.

That's a non-trivial task, they tell us again, one that demands the event provide them with the environment and opportunity to drill down into not only the bits and bytes, but also the TCO (total cost of ownership) and ROI (return on investment) minutiae, both with experts from leading suppliers of these technologies and with their service provider peers.

Second, in a related finding, they don't want an exhibition hall filled with tradeshow booths. (In fact, they think the whole concept of tradeshow booths is sooooooo 2007.)

Light Reading went back to the drawing board to provide an event format that truly meets the informational needs of service provider attendees. The result is a unique colloquium that is all about networking, both in the sense of the technologies that are covered -- SDN/NFV and the carrier cloud, Ethernet, packet-optical transport, mobile backhaul, 4G/small cells, service provider IT (SPIT), content management, business services, and so on -- but also in terms of the types of interactions that take place between attendees and sponsors.

Instead of an expo with massive booths, the cornerstone of BTE is a living, breathing demo space housing a collection of the most impressive telecom solutions ever co-located under one roof. Exhibitors will focus on live application and service demonstrations that show how their technology helps service providers make money or save money in the real world. The vibe of the show floor is high-end and business-focused -- think dollars and sense, not pocket protectors and fiber splicers.

The demo floor at BTE will be complemented by a two-day conference created and hosted by Heavy Reading and its unparalleled team of leading telecom market and technology analysts.

In addition to creating and hosting the top-flight industry education panels, roundtables, and workshops for which Light Reading events are well known, Heavy Reading analysts will work directly with participants before the event to help develop effective plans for demos, and during the event to ensure each participant gets maximum value from its presentations. Sessions will cover the industry's hottest and most controversial topics.

Finally, we've been very careful to select a venue for our event that provides an abundance of space for extemporaneous sidebars and brainstorming -- a four-star hotel, specifically, as opposed to a drafty tradeshow hall. And for companies that want to talk privately, or sign a contract, 24 conference rooms will also be available.

In addition, we're also using the occasion of BTE to host our annual Leading Lights awards, which not only celebrate the companies and individuals that have made a dramatic impact on our industry during the past year but also provide us with the opportunity to host an amazing party you won't want to miss. (See Leading Lights 2013 Highlights, Leading Lights Soiree Snaps and Leading Lights 2013: The Wrap.)

I hope very much that you'll choose to join us in Chicago this year. Whether you are a service provider looking to participate in demonstrations of networking technologies and applications that deliver real insight, or an equipment manufacturer that needs a unique forum for discussing with customers how they can apply your products and services in real-world networks, I can promise you two things:

  • BTE will attract the largest, most qualified audience of senior telecom decision makers in North America in 2014.

  • You won't be haunted by memories of Supercomm -- or did I already mention that?

    Click here to register for the BTE event at a special discounted rate: https://bte.tech.ubm.com/2014/registrations?_mc=ssllp.

    Cheers!

    — Steve Saunders, Founder and CEO, Light Reading

    (16)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Page 1 / 2   >   >>
    DanJones
    50%
    50%
    DanJones,
    User Rank: Blogger
    2/5/2014 | 11:06:18 PM
    Re: Chicago....not so sure...
    Believe me if it was in my power to swap your sun for our freezing sleet storm today I'd be tempted. I don't think Saunders has perfected the weather control machine yet though...
    Liz Greenberg
    50%
    50%
    Liz Greenberg,
    User Rank: Light Sabre
    2/5/2014 | 10:56:08 PM
    Re: Chicago....not so sure...
    The humid part sounds good to me...we need rain here in dry California!!  How about you take hot for a while and we will take wet?
    DanJones
    50%
    50%
    DanJones,
    User Rank: Blogger
    2/5/2014 | 10:27:07 PM
    Re: Chicago....not so sure...
    Hot and humid sounds pretty good to the whole Eastern Seaboard right now!
    Liz Greenberg
    50%
    50%
    Liz Greenberg,
    User Rank: Light Sabre
    2/5/2014 | 8:48:41 PM
    Re: Chicago....not so sure...
    I always think of heat and humidity for Chicago in July!  Blech...but I don't miss Supercomm other than some of the fun takeaways...including foam thingies!
    pilchard
    50%
    50%
    pilchard,
    User Rank: Light Beer
    2/5/2014 | 10:14:34 AM
    What I do miss from SuperComm
    Any chance we can get the VON guy to spring for Herding Cats at the House of Blues?  THAT was the highlight of SuperComm.
    TeleWRTRLiz
    50%
    50%
    TeleWRTRLiz,
    User Rank: Lightning
    2/4/2014 | 11:15:40 AM
    Re: Ticks the boxes
    Also you forgot a box: Blackhawks Stanley Cup Victory Parade (just for Carol)
    TeleWRTRLiz
    50%
    50%
    TeleWRTRLiz,
    User Rank: Lightning
    2/4/2014 | 11:14:03 AM
    Yes but....
    Will Elton John be there?
    Steve Saunders, Founder, LR
    50%
    50%
    Steve Saunders, Founder, LR,
    User Rank: Lightning
    1/29/2014 | 1:41:13 PM
    Re: Delighted with the backhaul turnout
    well, another big difference to NY last year is our event won't be colocated with an enterprise event - something that made no sense to me at all.

    And, this one is bigger, obv. And, my band is playing at this one (War Toad... epic)

     
    Sarah Thomas
    50%
    50%
    Sarah Thomas,
    User Rank: Blogger
    1/29/2014 | 12:22:12 PM
    Re: Ticks the boxes
    My very first day in this biz as an intern was at Supercomm, or NXTComm or whatever it was in 2006. If only I knew then how much more exciting trade shows could be! But I stuck around anyway and cannot wait for the BTE!!!
    mendyk
    50%
    50%
    mendyk,
    User Rank: Light Sabre
    1/29/2014 | 11:25:20 AM
    Re: Chicago....not so sure...
    The Georgia Dome overflow annex was memorable. So was the humidity. But my all-time trade-show memory is CTIA in New Orleans in July 2000, when Bernie Ebbers had to deliver a keynote minutes after finding out that the Worldcom/Sprint merger was dead, sealing the fate of his Ponzi scheme.
    Page 1 / 2   >   >>
    More Blogs from Column
    Spectrum sharing is becoming a bigger issue as the 5G radio specification evolves.
    Addressing current and future app demands while laying the foundation for mobile's next big network transition.
    Broadcasters can no longer rely on pulling audiences to the TV screen; they need to pursue their audiences on digital, wherever they are.
    Why advanced data analytics are the future for streaming video services.
    5G could ride the traditional wireless hype cycle, or – quite possibly – break the chain, suggests Nokia's North American CTO.
    Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
    LIVE NOW!
    Friday, December 2, 1:00PM EST
    The SDN Approach to IP & Optical Integration
    Sterling Perrin, Senior Analyst, Heavy Reading
    UPCOMING COURSE SCHEDULE
    Friday, December 2, 1:00PM EST
    The SDN Approach to IP & Optical Integration
    Sterling Perrin, Senior Analyst, Heavy Reading
    in association with:
    From The Founder
    Light Reading today starts a new voyage as part of a larger Enterprise.
    Flash Poll
    Live Streaming Video
    Charting the CSP's Future
    Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
    Women in Comms Introduction Videos
    Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

    11|30|16   |   4:10   |   (1) comment


    Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
    LRTV Custom TV
    We Can Make the World More Sustainable

    11|29|16   |     |   (0) comments


    GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
    LRTV Custom TV
    Finding a New Way to Engage Customers & Drive Revenue

    11|29|16   |     |   (0) comments


    Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
    LRTV Custom TV
    Do You Really Need Gigabit Infrastructure?

    11|29|16   |     |   (0) comments


    Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
    LRTV Custom TV
    BT’s Openreach Strategy & Its Updates in 2016

    11|29|16   |     |   (0) comments


    A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
    LRTV Custom TV
    ITU: The Broadband Is Our Future

    11|29|16   |     |   (0) comments


    At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
    LRTV Custom TV
    Tackling 5G in Dallas

    11|28|16   |     |   (0) comments


    Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
    LRTV Interviews
    Cox Prepping for Virtualization Trials

    11|14|16   |     |   (0) comments


    In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
    LRTV Custom TV
    Drivers & Potential of NGP

    11|11|16   |     |   (0) comments


    ETSI has created an Industry Specification Group to work on Next Generation Protocols (NGP ISG), looking at evolving communications and networking protocols to provide the scale, security, mobility and ease of deployment required for the connected society of the 21st century. The NGP ISG will identify the requirements for next generation protocols and network ...
    LRTV Custom TV
    Huawei IP 2020 for Future Networks

    11|11|16   |     |   (0) comments


    Future Networks should satisfy many requirements such as high throughput, extremely low latency, flexible mobility, intrinsic security, networking automation, and so forth. The Chief Architect of Huawei Future Networks addresses a holistic solution, i.e., IP 2020, to achieve these requirements for various future life scenarios (e.g., autonomous driving, tactile ...
    LRTV Custom TV
    Digital Object Architecture

    11|11|16   |     |   (0) comments


    Digital Object Architecture provides a basic information infrastructure that can facilitate interoperability between or among different systems, processes, and other information resources, including different identity management systems. Digital objects are networked objects that are named by digital object identifiers and instantiated by an infrastructure service ...
    LRTV Custom TV
    BT's Openreach Has High Hopes for Long-Reach VDSL

    11|11|16   |   06:04   |   (0) comments


    Peter Bell, Network Portfolio CIO at BT's access business Openreach, talks about the operator's trial of a new broadband access technology called Long Reach VDSL.
    Upcoming Live Events
    December 6-8, 2016, The Westin Excelsior, Rome
    May 16-17, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    Hot Topics
    AT&T Debuts DirecTV Now on New Video Platform
    Mari Silbey, Senior Editor, Cable/Video, 11/28/2016
    Apple Seeds 5G? Seeks 'Multi-Gigabit' Chip Designer
    Dan Jones, Mobile Editor, 11/30/2016
    Altice Plans FTTH for Entire US Footprint
    Iain Morris, News Editor, 11/30/2016
    Altice FTTH Bill Could Hit Almost $9.6B in US
    Iain Morris, News Editor, 12/1/2016
    Samsung Bows to Investors, Considers Revamp
    Iain Morris, News Editor, 11/29/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
    Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
    Live Digital Audio

    Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.