Light Reading

Why We're NOT Bringing Back Supercomm

Steve Saunders
1/28/2014
50%
50%

Greetings, Beloved Light Readers.

Just a line to let you know that I'm throwing a bit of a shindig in Chicago this summer -- an intimate affair of, oh, around 2,000 telecom industry decision makers and VIPs. Naturally the world's biggest communications industry names will all be represented -- Alcatel-Lucent, AT&T, Ciena, Deutsche Telekom, Google, Infinera, Sprint, Verizon, to name but a few.

And, of course, as a member of the Light Reading community, YOU are invited, too. In fact, it really wouldn't be the same without you!

We're calling our summer get-together Light Reading's Big Telecom Event (for reasons that should be obvious), and it takes place June 17-18 at the Sheraton Chicago Hotel & Towers in Chicago. (See Get Ready for the Big Telecom Event.)

Details of the event can be found by visiting the official show site.

But wait, you say, a big telecom event? In June? In Chicago?

At this point you're probably asking yourself a question that I've been hearing rather a lot recently: "Is Light Reading trying to bring back the Supercomm show?"

The answer to that is a definite NO.

In fact, Light Reading's Big Telecom Event -- or BTE for short -- is pretty much the opposite of a big exhibition like Supercomm: You might even call BTE the "anti-tradeshow" (or, as I like to think of it, an antidote to tradeshows).

So, what sets it apart from all other events, including dear, old, defunct Supercomm?

For one thing, this is the first major event that has been designed from the ground up to meet the needs of Light Reading's core community: senior telecom decision makers at service providers and carriers around the world. Instead of asking our paying customers (equipment manufacturers that advertise with LR, principally) what type of event they would like us to run, we decided to survey their customers instead (our customers' customers, in other words… specifically, service providers and carriers that had previously attended LR live events). The thinking behind this was that if the service providers attend, the equipment manufacturers will follow. And they have.

Our research, which was conducted early in the summer of 2013, returned two unequivocal and, if you're in the events business, startling results.

First, put simply, service providers overwhelmingly want more time at in-person events: time, they tell us, they need to dig into the implementation and business case details of next-generation technologies and work out how they can apply them in their networks.

That's a non-trivial task, they tell us again, one that demands the event provide them with the environment and opportunity to drill down into not only the bits and bytes, but also the TCO (total cost of ownership) and ROI (return on investment) minutiae, both with experts from leading suppliers of these technologies and with their service provider peers.

Second, in a related finding, they don't want an exhibition hall filled with tradeshow booths. (In fact, they think the whole concept of tradeshow booths is sooooooo 2007.)

Light Reading went back to the drawing board to provide an event format that truly meets the informational needs of service provider attendees. The result is a unique colloquium that is all about networking, both in the sense of the technologies that are covered -- SDN/NFV and the carrier cloud, Ethernet, packet-optical transport, mobile backhaul, 4G/small cells, service provider IT (SPIT), content management, business services, and so on -- but also in terms of the types of interactions that take place between attendees and sponsors.

Instead of an expo with massive booths, the cornerstone of BTE is a living, breathing demo space housing a collection of the most impressive telecom solutions ever co-located under one roof. Exhibitors will focus on live application and service demonstrations that show how their technology helps service providers make money or save money in the real world. The vibe of the show floor is high-end and business-focused -- think dollars and sense, not pocket protectors and fiber splicers.

The demo floor at BTE will be complemented by a two-day conference created and hosted by Heavy Reading and its unparalleled team of leading telecom market and technology analysts.

In addition to creating and hosting the top-flight industry education panels, roundtables, and workshops for which Light Reading events are well known, Heavy Reading analysts will work directly with participants before the event to help develop effective plans for demos, and during the event to ensure each participant gets maximum value from its presentations. Sessions will cover the industry's hottest and most controversial topics.

Finally, we've been very careful to select a venue for our event that provides an abundance of space for extemporaneous sidebars and brainstorming -- a four-star hotel, specifically, as opposed to a drafty tradeshow hall. And for companies that want to talk privately, or sign a contract, 24 conference rooms will also be available.

In addition, we're also using the occasion of BTE to host our annual Leading Lights awards, which not only celebrate the companies and individuals that have made a dramatic impact on our industry during the past year but also provide us with the opportunity to host an amazing party you won't want to miss. (See Leading Lights 2013 Highlights, Leading Lights Soiree Snaps and Leading Lights 2013: The Wrap.)

I hope very much that you'll choose to join us in Chicago this year. Whether you are a service provider looking to participate in demonstrations of networking technologies and applications that deliver real insight, or an equipment manufacturer that needs a unique forum for discussing with customers how they can apply your products and services in real-world networks, I can promise you two things:

  • BTE will attract the largest, most qualified audience of senior telecom decision makers in North America in 2014.

  • You won't be haunted by memories of Supercomm -- or did I already mention that?

    Click here to register for the BTE event at a special discounted rate: https://bte.tech.ubm.com/2014/registrations?_mc=ssllp.

    Cheers!

    — Steve Saunders, Founder and CEO, Light Reading

    (16)  | 
    Comment  | 
    Print  | 
  • Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
    Page 1 / 2   >   >>
    DanJones
    50%
    50%
    DanJones,
    User Rank: Blogger
    2/5/2014 | 11:06:18 PM
    Re: Chicago....not so sure...
    Believe me if it was in my power to swap your sun for our freezing sleet storm today I'd be tempted. I don't think Saunders has perfected the weather control machine yet though...
    Liz Greenberg
    50%
    50%
    Liz Greenberg,
    User Rank: Light Sabre
    2/5/2014 | 10:56:08 PM
    Re: Chicago....not so sure...
    The humid part sounds good to me...we need rain here in dry California!!  How about you take hot for a while and we will take wet?
    DanJones
    50%
    50%
    DanJones,
    User Rank: Blogger
    2/5/2014 | 10:27:07 PM
    Re: Chicago....not so sure...
    Hot and humid sounds pretty good to the whole Eastern Seaboard right now!
    Liz Greenberg
    50%
    50%
    Liz Greenberg,
    User Rank: Light Sabre
    2/5/2014 | 8:48:41 PM
    Re: Chicago....not so sure...
    I always think of heat and humidity for Chicago in July!  Blech...but I don't miss Supercomm other than some of the fun takeaways...including foam thingies!
    pilchard
    50%
    50%
    pilchard,
    User Rank: Light Beer
    2/5/2014 | 10:14:34 AM
    What I do miss from SuperComm
    Any chance we can get the VON guy to spring for Herding Cats at the House of Blues?  THAT was the highlight of SuperComm.
    TeleWRTRLiz
    50%
    50%
    TeleWRTRLiz,
    User Rank: Light Sabre
    2/4/2014 | 11:15:40 AM
    Re: Ticks the boxes
    Also you forgot a box: Blackhawks Stanley Cup Victory Parade (just for Carol)
    TeleWRTRLiz
    50%
    50%
    TeleWRTRLiz,
    User Rank: Light Sabre
    2/4/2014 | 11:14:03 AM
    Yes but....
    Will Elton John be there?
    Steve Saunders, Founder, LR
    50%
    50%
    Steve Saunders, Founder, LR,
    User Rank: Lightning
    1/29/2014 | 1:41:13 PM
    Re: Delighted with the backhaul turnout
    well, another big difference to NY last year is our event won't be colocated with an enterprise event - something that made no sense to me at all.

    And, this one is bigger, obv. And, my band is playing at this one (War Toad... epic)

     
    SarahReedy
    50%
    50%
    SarahReedy,
    User Rank: Blogger
    1/29/2014 | 12:22:12 PM
    Re: Ticks the boxes
    My very first day in this biz as an intern was at Supercomm, or NXTComm or whatever it was in 2006. If only I knew then how much more exciting trade shows could be! But I stuck around anyway and cannot wait for the BTE!!!
    mendyk
    50%
    50%
    mendyk,
    User Rank: Light Sabre
    1/29/2014 | 11:25:20 AM
    Re: Chicago....not so sure...
    The Georgia Dome overflow annex was memorable. So was the humidity. But my all-time trade-show memory is CTIA in New Orleans in July 2000, when Bernie Ebbers had to deliver a keynote minutes after finding out that the Worldcom/Sprint merger was dead, sealing the fate of his Ponzi scheme.
    Page 1 / 2   >   >>
    More Blogs from Column
    The industry is at an inflection point, and one of the looming disruptors is 5G.
    Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
    Cable companies still dominate the scene at INTX, the event formerly known as The Cable Show.
    What is the best way to support both layer 2 and layer 3 services at the edge of the network that incorporates virtual network functions?
    How fast is too fast in terms of communication? Unless our lives and actions start being measured in seconds, do we really need a 43 Tbps connection to fulfill our everyday tasks?
    Flash Poll
    From The Founder
    Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
    LRTV Documentaries
    Verizon's Emmons: SDN Key to Cost-Effective Scaling

    5|22|15   |   03:53   |   (0) comments


    For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
    LRTV Documentaries
    Lack of Universal SDN a Challenge

    5|21|15   |   04:51   |   (3) comments


    Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
    LRTV Custom TV
    Steve Vogelsang Interview: Carrier SDN

    5|20|15   |   05:02   |   (0) comments


    Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
    LRTV Custom TV
    Carrier SDN: On-Demand Networks for an On-Demand World

    5|20|15   |   20:52   |   (0) comments


    Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
    LRTV Documentaries
    The Security Challenge of SDN

    5|19|15   |   02:52   |   (0) comments


    CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
    LRTV Custom TV
    NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

    5|18|15   |   5:50   |   (0) comments


    Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
    LRTV Huawei Video Resource Center
    Bay Area Spark Meetup 2015

    5|14|15   |   3:54   |   (0) comments


    Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
    LRTV Custom TV
    The Transport SDN Buzz

    5|12|15   |   06:01   |   (1) comment


    Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
    LRTV Custom TV
    Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

    5|5|15   |   04:49   |   (0) comments


    John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
    LRTV Custom TV
    Meeting the Demands of Bandwidth & Service Group Growth

    5|1|15   |   5:35   |   (0) comments


    Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
    LRTV Custom TV
    DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

    4|29|15   |   03:48   |   (0) comments


    John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
    LRTV Huawei Video Resource Center
    Predicting Traffic Patterns for Quality Mobile Broadband

    4|29|15   |   6:45   |   (0) comments


    Accessing information ubiquitously creates complexity and creates heavy traffic onto the network, especially at large-scale events like sporting events or festivals. In this video, Huawei's Mohammad Hussain speaks to experts about how to predict traffic and improve user experience during periods of heavy traffic.
    Upcoming Live Events
    June 8, 2015, Chicago, IL
    June 9, 2015, Chicago, IL
    June 9-10, 2015, Chicago, IL
    June 10, 2015, Chicago, IL
    September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
    October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
    October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
    All Upcoming Live Events
    Infographics
    Network functions virtualization (NFV) is not the easiest of topics to take on board, so here's a Light Reading infographic, developed following conversations with the folks at HP, that helps make sense of where NFV is taking the industry.
    Hot Topics
    10 Alternate Uses for Tablets
    Eryn Leavens, Copy Desk Editor, 5/22/2015
    Verizon Saves 60% Swapping Copper for Fiber
    Sarah Thomas, Editorial Operations Director, 5/19/2015
    Choosing a Technology Supplier? Consider Changing Your Selection Criteria
    Steve Saunders, CEO and founder, Light Reading, 5/18/2015
    Bidding War for TWC Looks Likelier
    Alan Breznick, Cable/Video Practice Leader, 5/22/2015
    Chattanooga Charts Killer Gigabit Apps
    Mari Silbey, Senior Editor, Cable/Video, 5/20/2015
    Like Us on Facebook
    Twitter Feed
    Webinar Archive
    BETWEEN THE CEOs - Executive Interviews
    With 200 customers in 60 countries, Stockholm-based Net Insight has carved out a solid leadership position in one of the hottest vertical markets going in comms right now: helping service providers and broadcasters deliver video and other multimedia traffic over IP networks. How has Net Insight managed to achieve this success in the face of immense competition from the industry giants?
    My ongoing interview tour of the leading minds of the telecom industry recently took me to Richardson, Texas, where I met with Rod Naphan, CTO and SVP, Solutions, ...
    I recently popped down to Texas to chat with CEO Eric L. Pratt about his company, Taqua.
    Cats with Phones