Light Reading

SDN Still Needs a Gathering Like ONS

Craig Matsumoto
Valley Wonk
Craig Matsumoto
4/19/2013
50%
50%
Repost This

I heard someone compare this week's Open Networking Summit (ONS) to Interop, and they didn't mean it kindly. Now, Interop is owned by Light Reading's parent company, UBM Tech, and I'll be attending in May, so it's not as though Interop is a bad place. (We won't discuss which city it's in.) The speaker's point was that Interop is a vendor-dominated show with product-pitch keynotes. Separately, Mike Bushong, vice president of marketing at Plexxi (yes, a vendor) wrote in a blog entry Friday that ONS 2013 showed SDN has "officially moved beyond technology discussion and into sales mode." That point is inevitable for any growing industry but is arriving too soon for SDN, he writes. More than a month ago, I speculated whether ONS could remain a strong techfest while also being inevitably tugged by the gravity of the software-defined networking (SDN) hype bubble, an object from which not even light can escape. ONS can pull it off. The sales and marketing side won't get any quieter, but that's tolerable. I say that because it's my job to attend these things (think of it like an immunity to iocane powder), and because I don't mind the sales side paying for things like a Philz Coffee station. (It's a San Francisco thing. The rest of you are missing out, trust me.) But with every conference becoming an SDN conference -- I can't wait to check the hype-meter at Interop -- ONS can't forget its roots as the place to discuss the specifics of the technology. What is it that SDN and OpenFlow need to accomplish, and how does the technology advance in that direction? Not every conference will have a Stanford-level discussion about the specifics. ONS still can. — Craig Matsumoto, Managing Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
4/22/2013 | 2:42:38 PM
re: SDN Still Needs a Gathering Like ONS
Things are happening so fast on the SDN & ONS front that people involved in this area seem to be exhibiting, making presentations, etc. at whatever somewhat relevant show is coming up next. Not a good thing or a bad thing. Just reality.
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
4/22/2013 | 8:40:49 AM
re: SDN Still Needs a Gathering Like ONS
It seems vital that ONS retains that tech focus - it's what potential attendees expect. In addition, where else would it happen?-á
The event planning is key -- marketing razzamatazz can happen around the edges, but if the agenda sticks primarily to technical discussions/developments then you have a 'real world' mix.-á
Craig Matsumoto
50%
50%
Craig Matsumoto,
User Rank: Light Sabre
4/19/2013 | 11:12:35 PM
re: SDN Still Needs a Gathering Like ONS
If you were there, what did you think?-á I enjoyed seeing the bigger, glossier ONS, but I can understand the concern.

btw, I'd also discussed the issue briefly on Twitter this morning with Bushong (@mbushong), Christofer Hoff (@Beaker) and Lisa Caywood (@RealLisaC). The conversation started here: https://twitter.com/mbushong/s...
More Blogs from Valley Wonk
Comcast joins Google in asking for a flexible-rate optical standard, rather than 400G or terabit, but that's easier said than done
Cisco, Juniper and other more traditional Interop speakers might get overshadowed by the forces of virtualization
The coalition's chairman says all these companies plan to further the SDN cause and don't have a 'nefarious' angle
Big vendors are reportedly banding together to unify SDN's approach but is it more about steering the conversation?
Flash Poll
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
Volvo: AT&T HSPA+ Can Drive My Car
Sarah Reedy, Senior Editor, 4/16/2014
Report: NFV/SDN Standards 'Myopic' on Service Management
Carol Wilson, Editor-at-large, 4/16/2014
Like Us on Facebook
Twitter Feed