Light Reading
The Open Networking Summit has climbed the hype curve, but the conference should cling to its roots as a techie discussion forum for software-defined networking

SDN Still Needs a Gathering Like ONS

Craig Matsumoto
Valley Wonk
Craig Matsumoto
4/19/2013
50%
50%

I heard someone compare this week's Open Networking Summit (ONS) to Interop, and they didn't mean it kindly. Now, Interop is owned by Light Reading's parent company, UBM Tech, and I'll be attending in May, so it's not as though Interop is a bad place. (We won't discuss which city it's in.) The speaker's point was that Interop is a vendor-dominated show with product-pitch keynotes. Separately, Mike Bushong, vice president of marketing at Plexxi (yes, a vendor) wrote in a blog entry Friday that ONS 2013 showed SDN has "officially moved beyond technology discussion and into sales mode." That point is inevitable for any growing industry but is arriving too soon for SDN, he writes. More than a month ago, I speculated whether ONS could remain a strong techfest while also being inevitably tugged by the gravity of the software-defined networking (SDN) hype bubble, an object from which not even light can escape. ONS can pull it off. The sales and marketing side won't get any quieter, but that's tolerable. I say that because it's my job to attend these things (think of it like an immunity to iocane powder), and because I don't mind the sales side paying for things like a Philz Coffee station. (It's a San Francisco thing. The rest of you are missing out, trust me.) But with every conference becoming an SDN conference -- I can't wait to check the hype-meter at Interop -- ONS can't forget its roots as the place to discuss the specifics of the technology. What is it that SDN and OpenFlow need to accomplish, and how does the technology advance in that direction? Not every conference will have a Stanford-level discussion about the specifics. ONS still can. — Craig Matsumoto, Managing Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
4/22/2013 | 2:42:38 PM
re: SDN Still Needs a Gathering Like ONS
Things are happening so fast on the SDN & ONS front that people involved in this area seem to be exhibiting, making presentations, etc. at whatever somewhat relevant show is coming up next. Not a good thing or a bad thing. Just reality.
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
4/22/2013 | 8:40:49 AM
re: SDN Still Needs a Gathering Like ONS
It seems vital that ONS retains that tech focus - it's what potential attendees expect. In addition, where else would it happen?-á
The event planning is key -- marketing razzamatazz can happen around the edges, but if the agenda sticks primarily to technical discussions/developments then you have a 'real world' mix.-á
Craig Matsumoto
50%
50%
Craig Matsumoto,
User Rank: Light Sabre
4/19/2013 | 11:12:35 PM
re: SDN Still Needs a Gathering Like ONS
If you were there, what did you think?-á I enjoyed seeing the bigger, glossier ONS, but I can understand the concern.

btw, I'd also discussed the issue briefly on Twitter this morning with Bushong (@mbushong), Christofer Hoff (@Beaker) and Lisa Caywood (@RealLisaC). The conversation started here: https://twitter.com/mbushong/s...
More Blogs from Valley Wonk
Comcast joins Google in asking for a flexible-rate optical standard, rather than 400G or terabit, but that's easier said than done
Cisco, Juniper and other more traditional Interop speakers might get overshadowed by the forces of virtualization
The coalition's chairman says all these companies plan to further the SDN cause and don't have a 'nefarious' angle
Big vendors are reportedly banding together to unify SDN's approach but is it more about steering the conversation?
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (0) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
LRTV Huawei Video Resource Center
Add SmartSense to Make Your Network Ready for 4K

10|27|14   |   3:23   |   (0) comments


To make current networks ready for the coming 4K TV challenges, Huawei SmartSense solution will conveniently add experience and operation capabilities to boost telcos' future business.
LRTV Huawei Video Resource Center
NetMatrix: Orchestrate the SDN & NFV World

10|27|14   |   4:11   |   (0) comments


Orchestrator is important in SDN/NFV world to make Telcom network automate, open and efficient. NetMatrix, as Huawei SDN/NFV orchestrator solution, has been in deployment and is showing its' value in real scenarios.
LRTV Huawei Video Resource Center
Huawei FusionSphere Enabling ICT Transformation

10|27|14   |   3:21   |   (0) comments


Jeffrey Gao, Chief Strategy and Marketing Officer of Huawei West Europe Region, talks about the company's future-oriented cloud strategy. Huawei is providing full portfolio of IT architecture and building an open cloud ecosystem with innovative cloud OS FusionSphere to support customers' ICT transformation.
LRTV Huawei Video Resource Center
Huawei Partner Interview: StorIT

10|27|14   |   4:20   |   (0) comments


An interview with Suren Vendantham of StorIT, a value-added distributor for Huawei in the Middle East region.
LRTV Huawei Video Resource Center
Huawei Partner Interview: Optimus

10|27|14   |   3:14   |   (0) comments


An interview with Nehul Goradia of Optimus, a value-added distributor for Huawei in the Middle East.
LRTV Huawei Video Resource Center
Huawei Partner Interview: Enterprise Solutions

10|27|14   |   4:57   |   (0) comments


An interview with Pouya Parsafar of Enterprise Solutions, a valued distributor partner with Huawei.
LRTV Huawei Video Resource Center
Huawei Customer Interview: OETC

10|27|14   |   2:35   |   (0) comments


An interview with Saif Albadi, of the Oman Electricity Transmissions Company, a government utility in that company that partners with Huawei.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Like Us on Facebook
Twitter Feed