& cplSiteName &

SDN Drives Codero's Flexible Hybrid Clouds

Mitch Wagner
12/10/2014
50%
50%

Hosting provider Codero has deployed SDN capabilities, including some of its own "secret sauce," to help it offer flexible hybrid clouds to its customers, allowing them to log in to a portal and configure bare-metal servers, cloud resources and virtual networks on demand.

"As a hosting vendor, automation is one of the highest priorities for us. We have to be able to scale very quickly and we want to be able to do it in a cost-effective and error-free manner," says Emil Sayegh, CEO and President of Codero, which is based in Austin, Texas.

Codero has 4,000 customers of all sizes, from small to enterprise, serving Web 2.0, software-as-a-service, e-commerce, gaming, and web development. The company is privately held, backed by Catalyst Investors in New York.

Codero sees demand for scalability and high performance from new applications such as big data and the Internet of Things (IoT), says Sayegh. Also, different jobs have different technology needs. "An e-commerce customer might put their customer database on bare metal servers to ensure they're PCI-compliant and have the best performance. They'd couple that with web-heads in the public cloud that scale up and down and are programmable using APIs," Sayegh says.

Codero has tens of thousands of servers running in data centers in Chicago, Phoenix and Virginia, along with a new data center in Dallas that opened in April. In Dallas, Codero built an SDN network using Brocade Communications Systems Inc. (Nasdaq: BRCD) VDx switches to achieve greater flexiblity. (See Brocade Debuts OpenDaylight SDN Controller, Brocade: There's Something About the Cloud and Brocade Weaves Software-Based Networking Strategy .)

The SDN infrastructure enables customers to configure private networks in a multi-tenant environment. "We have tons of customers routing through the switches, and each of them needs to have a private network that doesn't collide with the other customers," Sayegh says.

Virtualization allows Codero to easily move physical switches without interrupting services, Sayegh says.

Of course, just using Brocade switches doesn't make a software-defined architecture. Codero uses its own, internally developed software to weave the switches into an on-demand cloud fabric, Sayegh says. Codero declined to provide details about the software, which Sayegh describes as a "secret sauce."

In addition to Brocade switches, Codero uses networking hardware and software from Cisco Systems Inc. (Nasdaq: CSCO) and Arista Networks Inc. "We call it ABC," Sayegh says.

After building the new data center in Dallas based on the SDN platform, Codero retrofitted its Phoenix data center, and is working on doing the same in its Chicago and Ashburn, Va., locations.

Codero has deals with several carriers to connect data centers and enterprise customers. These include XO Communications Inc. , Zayo Group Inc. (NYSE: ZAYO), Level 3 Communications Inc. (NYSE: LVLT), Time Warner Cable Inc. (NYSE: TWC) and NTT Communications Corp. (NYSE: NTT)

Sayegh warns other cloud providers planning a transition to SDN to avoid fixating on low cost. "If you value uptime, you have to value features more than price," he says. Buying quality technology is worth the investment, he adds.

Also, providers shouldn't be overly concerned if staff aren't trained on a platform they're considering: Good staff can be retrained. "A good engineer is a good engineer. A good programmer is a good programmer," Sayegh says.


Want to know more about SDN? Visit Light Reading's SDN architectures content channel.


Also, service providers should look for future-proof technology. "Make sure you have a view into your future needs, not just backward-looking into your needs of today and yesterday," Sayegh says.

What next? Codero plans to expand into Europe in the first quarter of 2015 and Asia-Pacific in the second half of next year. Its customers have customers in those regions and need to get closer to them, and Codero is following that need. In Europe, Codero is considering either Dublin or Amsterdam for a data center location, with both offering great connectivity. Codero will most likely open a data center in Hong Kong for its Asia-Pacific business.

It's also working to bridge its network directly into its customers' facilities, whether that's a data center or colocated servers. Codero will drop-ship a device to the customer's facilities that will give customers the flexibility to move workloads between Codero's platform and the customer's own servers. That project is due for Q1 2015.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
Three Gets Smart(y), BT Invokes Twitter – The Recap

8|21|17   |     |   (0) comments


From Telecoms.com, a recap of the week's telecoms talking points. It's been a week of gimmicks as Three tests out a pay-as-you-go sub-brand called Smarty; Comcast
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Intel CEO Leaves Trump Biz Advisory Board
Dan Jones, Mobile Editor, 8/15/2017
Orchestration Startup UBiqube Pivots Away From NFV
Carol Wilson, Editor-at-large, 8/15/2017
WiCipedia: Dolly Babes, Manifesto Backlash & 'Brotastic' Failures
Eryn Leavens, Special Features & Copy Editor, 8/18/2017
T-Mobile Turns On First 600MHz 4G Sites
Dan Jones, Mobile Editor, 8/16/2017
Stream or Split, Says Amazon
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 8/16/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
We Know a Tough Day When We See One Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.