& cplSiteName &

SDN Drives Codero's Flexible Hybrid Clouds

Mitch Wagner
12/10/2014
50%
50%

Hosting provider Codero has deployed SDN capabilities, including some of its own "secret sauce," to help it offer flexible hybrid clouds to its customers, allowing them to log in to a portal and configure bare-metal servers, cloud resources and virtual networks on demand.

"As a hosting vendor, automation is one of the highest priorities for us. We have to be able to scale very quickly and we want to be able to do it in a cost-effective and error-free manner," says Emil Sayegh, CEO and President of Codero, which is based in Austin, Texas.

Codero has 4,000 customers of all sizes, from small to enterprise, serving Web 2.0, software-as-a-service, e-commerce, gaming, and web development. The company is privately held, backed by Catalyst Investors in New York.

Codero sees demand for scalability and high performance from new applications such as big data and the Internet of Things (IoT), says Sayegh. Also, different jobs have different technology needs. "An e-commerce customer might put their customer database on bare metal servers to ensure they're PCI-compliant and have the best performance. They'd couple that with web-heads in the public cloud that scale up and down and are programmable using APIs," Sayegh says.

Codero has tens of thousands of servers running in data centers in Chicago, Phoenix and Virginia, along with a new data center in Dallas that opened in April. In Dallas, Codero built an SDN network using Brocade Communications Systems Inc. (Nasdaq: BRCD) VDx switches to achieve greater flexiblity. (See Brocade Debuts OpenDaylight SDN Controller, Brocade: There's Something About the Cloud and Brocade Weaves Software-Based Networking Strategy .)

The SDN infrastructure enables customers to configure private networks in a multi-tenant environment. "We have tons of customers routing through the switches, and each of them needs to have a private network that doesn't collide with the other customers," Sayegh says.

Virtualization allows Codero to easily move physical switches without interrupting services, Sayegh says.

Of course, just using Brocade switches doesn't make a software-defined architecture. Codero uses its own, internally developed software to weave the switches into an on-demand cloud fabric, Sayegh says. Codero declined to provide details about the software, which Sayegh describes as a "secret sauce."

In addition to Brocade switches, Codero uses networking hardware and software from Cisco Systems Inc. (Nasdaq: CSCO) and Arista Networks Inc. "We call it ABC," Sayegh says.

After building the new data center in Dallas based on the SDN platform, Codero retrofitted its Phoenix data center, and is working on doing the same in its Chicago and Ashburn, Va., locations.

Codero has deals with several carriers to connect data centers and enterprise customers. These include XO Communications Inc. , Zayo Group Inc. (NYSE: ZAYO), Level 3 Communications Inc. (NYSE: LVLT), Time Warner Cable Inc. (NYSE: TWC) and NTT Communications Corp. (NYSE: NTT)

Sayegh warns other cloud providers planning a transition to SDN to avoid fixating on low cost. "If you value uptime, you have to value features more than price," he says. Buying quality technology is worth the investment, he adds.

Also, providers shouldn't be overly concerned if staff aren't trained on a platform they're considering: Good staff can be retrained. "A good engineer is a good engineer. A good programmer is a good programmer," Sayegh says.


Want to know more about SDN? Visit Light Reading's SDN architectures content channel.


Also, service providers should look for future-proof technology. "Make sure you have a view into your future needs, not just backward-looking into your needs of today and yesterday," Sayegh says.

What next? Codero plans to expand into Europe in the first quarter of 2015 and Asia-Pacific in the second half of next year. Its customers have customers in those regions and need to get closer to them, and Codero is following that need. In Europe, Codero is considering either Dublin or Amsterdam for a data center location, with both offering great connectivity. Codero will most likely open a data center in Hong Kong for its Asia-Pacific business.

It's also working to bridge its network directly into its customers' facilities, whether that's a data center or colocated servers. Codero will drop-ship a device to the customer's facilities that will give customers the flexibility to move workloads between Codero's platform and the customer's own servers. That project is due for Q1 2015.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to wagner@lightreading.com.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
The Urgency of Commercial 5G Services

4|26|17   |     |   (0) comments


The progress of 5G has been closely monitored in the industry. At the 2017 Brooklyn 5G Summit, the sense of urgency for a commercial 5G launch had started to surface among operators.
Women in Comms Introduction Videos
How Diversity Helps Comcast Mirror Its Customer Base

4|26|17   |   2:55   |   (0) comments


Diversity brings innovation, creative ideas and a way to reflect the broad spectrum of your customer base, Comcast Director of Customer Experience Jenelle Champlin says.
LRTV Huawei Video Resource Center
Mobile Operators & Video

4|25|17   |     |   (0) comments


Ovum's Ed Barton discusses the latest mobile operator strategies for mobile video.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (1) comment


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom, for a discussion of what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Surprise! AT&T Markets 4G Advances as '5G Evolution'
Dan Jones, Mobile Editor, 4/25/2017
Did Verizon Outbid AT&T for Straight Path?
Dan Jones, Mobile Editor, 4/25/2017
First Year TIPs the Scale Toward Success
Denise Culver, 4/24/2017
Verizon: Small Biz in Cybercrooks' Crosshairs
Carol Wilson, Editor-at-large, 4/27/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.