The shift toward SDN and NFV is not so much a revolution as just the latest example of ongoing industry evolution that should spur services innovation.

Robin Mersh

March 21, 2014

2 Min Read
SDN & NFV: Evolution, Not Revolution

There’s been an explosion of chat, articles, and videos about SDN and NFV recently, and while some are dubbing these new buzzword technologies as the "Holy Grail" that operators have been waiting for, others have their doubts. (See Defining SDN & NFV.)

The potential to ease pressure on fixed costs whilst also dynamically developing new revenue streams shows the attractiveness of NFV (potentially using SDN), but business conditions remain challenging on all fronts, and this includes both regulatory issues and standards development.

SDN and NFV are technologies with promise, but how do we realize that promise? Operators like the look of them, while vendors try to work their magic around what they could actually deliver. And all the time, all players are looking to protect their current revenues.

At the recent Broadband Forum meeting in Malta, we saw that things are already happening. Axel Clauberg, VP of Transport, Aggregation, and IP & Fixed Access in the CTO team at Deutsche Telekom AG (NYSE: DT), gave a keynote, where he pointed out that NFV and SDN, coupled with simplification of IP, was already creating what he termed the "software-defined operator." (See Deutsche Telekom: A Software-Defined Operator.)

This is an entirely new business model for service providers, and Clauberg showed how the German operator had gone from negotiation to launching a network for subsidiary T-Hrvatski Telekom in Croatia in just three months!

We're talking about a full 100G network here, using interoperable IP and optical integration with network and cloud technologies coming together for service production. This was certainly a dramatic example of innovation at work: Without doubt, SDN and NFV are disruptive to the current multiservice broadband network. But with disruption usually comes this kind of innovation and new opportunities.

However it develops, it's going to be interesting, and the Broadband Forum is intent on developing a central role in the NFV and SDN evolution, as it's an important part of another major challenge the industry still faces -- that of technology migration.

However effective a disruptive technology is, change will be evolutionary.

– Robin Mersh, CEO, Broadband Forum

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About the Author(s)

Robin Mersh

Robin Mersh, Broadband Forum Chief Executive Officer, joined the Broadband Forum as Chief Operating Officer in July 2006, and was promoted to Chief Executive Officer in July 2010. Robin has held leadership positions in the telecommunications industry for over 18 years. Robin has worked in business development and alliance management for various OSS software companies in the United States, mainly in network and service provisioning and activation, where he negotiated and managed several large OEM agreements. He is originally from Cambridge in the United Kingdom. He received a Bachelor of Arts degree with honors from Queen Mary and Westfield College, University of London in 1992. His favorite movie is Barbarella (honestly!).

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