Light Reading
As it unveils a software version of its session border controller, Sonus says its rivals can't deliver the real deal.

Sonus Claims Virtual SBC Bragging Rights

Ray Le Maistre
10/9/2013
50%
50%

Buoyed by its increasing traction in the session border controller (SBC) market, Sonus has come out fighting with the launch of a software version of its flagship SBC product, saying its main rivals aren't delivering true virtual versions of their core platforms.

The new product, due to become commercially available in November, is the SBC SWe (software edition), which the vendor claims is the only software SBC on the market that has all the features and scale of an equivalent hardware-based product.

That's a claim that will raise some eyebrows at SBC rivals Acme Packet (now part of Oracle), Dialogic Corp. (Nasdaq: DLGC), AudioCodes Ltd. (Nasdaq: AUDC), and Genband Inc. , among others: Dialogic, for instance, announced its own software-based virtual SBC only weeks ago, while the virtualization of Acme's portfolio was one of the reasons Oracle Corp. snapped up Acme Packet. (See Dialogic Virtualizes Its SBC, Metaswitch Goes Virtual With Its SBC, and Is Acme a Virtual Gain for Oracle?)

Sonus Networks Inc. (Nasdaq: SONS) is adamant that it is the only vendor that has any sort of scale that's equivalent to a hardware-based SBC with a software-based product that can range from low resources to hundreds of thousands of sessions. "It's the same code base as our 5000 product line with the same performance," says David Tipping, vice president and general manager of Sonus's SBC business, who adds that the capacity of such virtualized functions can be ramped up by deploying clustered CPUs in the cloud, making it very flexible.

For Sonus, it's the ability to scale from low-density deployments of less than 800 sessions (which accounts for the majority of instances, according to the vendor) to much more dense deployments, all provisioned via a software download, that is the key selling point. "It's easier for customers to set up and scale, and it's easy to configure," claims the Sonus man. (I guess you might call that a Tipping point, or you may not.)

Sonus has made significant headway with its SBC business in the past year or so, and recently reported that its SBC-related second quarter revenues of $29 million were up by 52 percent compared with a year earlier. In 2012, Sonus grew its SBC market share to 19 percent, up by 7.3 percentage points from 2011, according to Infonetics Research.

Why this matters
Any company in the SBC market needs a virtual product to be credible, so this is a move Sonus needed to make.

The development of its virtual SBC is a positive one for Sonus, says Heavy Reading senior analyst Jim Hodges. "The session border controller and the functionality it supports is well suited to software-only implementations, and now Sonus has a product to better meet customer requirements," notes the analyst.

It's also something the market expects, as carriers and analysts alike have long identified core IP network elements as the most suitable for early network functions virtualization (NFV) deployments. (See Orange Has High Hopes for NFV.)

But comparing its own performance claims against the specification sheets of rival vendors, which is what Sonus has done to fuel its claims of enhanced capabilities, is like walking a tightrope. If the company can get an independent test facility to run multiple software SBCs through their paces and make a comparison, then that would make for an interesting set of statistics.

There's no doubt, though, that Sonus, which has been busy making friends of late, has some of its former swagger back and is looking to mix it up in the NFV market. That's going to make the virtual core market even more interesting.

For more

— Ray Le Maistre, Editor-in-Chief, Light Reading

(14)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/21/2013 | 3:31:36 PM
Re: vSBC
And a report on EANTC's NFV tests, including Metaswitch's virtual SBC, is coming to these pages shortly... 

 

And although we wil ask the question at that point as well, we may as well ask it here too: EANTC said it asked all SBC vendors to participate in the NFV test - where were al the other SBC vendors? Is Metaswitch he only one confident enough in its technical capabilities to feel it can expose itself to third party scrutiny?

Answers on the digital postcards above, please. 
futurephil
50%
50%
futurephil,
User Rank: Moderator
10/21/2013 | 12:43:57 PM
Re: vSBC
Ray, we don't have vendor vs. vendor data to show, but...

Last week, EANTC's NFV showcase showed that we performed well when our virtualized SBC was put to the test:

http://www.eantc.de/fileadmin/eantc/downloads/events/2011-2015/SDNOF2013/EANTC-NFV2013-WhitePaper_Final.pdf

Miercom says that, when running on standard servers, our software didn't buckle while withstanding a 15-hour DoS attack. 

http://www.metaswitch.com/news/press-releases/2013/miercom-validates-metaswitch-networks'-outstanding-sbc-performance

So we don't need to claim bragging rights. We'll just keep putting the data out there.
Dredgie
50%
50%
Dredgie,
User Rank: Light Sabre
10/10/2013 | 10:46:54 PM
Re: Claims
Agree with you - longevity in the software (SBC) space is key. Judging by this press release from late 2005, looks like Metaswitch has been at it almost as long. http://www.metaswitch.com/news/press-releases/2005/data-connection-dcl-and-metaswitch-report-record-30-revenue-growth-24th-con
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
10/10/2013 | 10:55:58 AM
Claims
Yeah, there are a bunch of folks out there that have been in this space and could make their own claims.  I believe Sansay, not a household name, has been producing software based SBCs since 2003 with all of the capabilities of hardware solutions and have outperformed most hardware solutions on CPS throughput and scalability.  Seems to me that Sonus has finally seen the advantage of the architecture Sansay pioneered.  Additionally, I was told at one time Acme Packet's salespeople criticized Sansay's forward thinking approach by claiming software solutions will never compare to hardware based SBCs. 

Everyone is singing a different tune now.  
futurephil
100%
0%
futurephil,
User Rank: Moderator
10/10/2013 | 10:35:35 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
I don't think all market share is up for debate here. What would be more interesting, relative to the virtualization claims, if we could measure what vendors were selected because they had the virtualization as part of their design. 

That'd be more telling relevant to this argument. If we're just going on SBC total market share, I think Oracle's always the name to beat.
jhodgesk1s
50%
50%
jhodgesk1s,
User Rank: Light Sabre
10/10/2013 | 10:23:44 AM
Re: vSBC
Ray, independent lab assessments are often vendor sponsored, so..... The definitive validation of specific product capabilities will continue to take place the old fashioned way - in carrier lab trials.
gleavieboy
100%
0%
gleavieboy,
User Rank: Moderator
10/10/2013 | 10:22:16 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
Market share numbers have nothing to do with this article.  Nobody's vSBC is flying off any (virtual) shelves at this point.  The article was about incorrect technology claims.
futurephil
50%
50%
futurephil,
User Rank: Moderator
10/10/2013 | 9:34:46 AM
Re: vSBC
re: "reminds me of 2005"

And if you'd bought Sonus shares then, about 40 percent of their value would be gone now.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/10/2013 | 7:54:04 AM
Re: vSBC
Is there an independent comparison anywhere? That would be the acid test.

I look forward to hearing about the real world deployments from all parties -- I do like the way Sonus has come out swinging, though -- reminds me of 2005.

I suspect, as well, that I will be hearing more about all of this in Bad Homburg next week (that is just THE best place name).
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/10/2013 | 7:50:33 AM
Re: Headline correction
That's too long...
Page 1 / 2   >   >>
Flash Poll
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Hot Topics
Nokia's Maps Land on Samsung Devices
Sarah Reedy, Senior Editor, 8/29/2014
Now Google Planning Drones-to-Go
Dan Jones, Mobile Editor, 8/29/2014
Music to My Mobile
Sarah Reedy, Senior Editor, 8/28/2014
Be Open to the Freedom of Openness
Kelly Herrell, 8/29/2014
Netflix to FCC: Kill Comcast-TWC Deal
Alan Breznick, Cable/Video Practice Leader, 8/28/2014
Like Us on Facebook
Twitter Feed