& cplSiteName &

Sonus Claims Virtual SBC Bragging Rights

Ray Le Maistre
10/9/2013
50%
50%

Buoyed by its increasing traction in the session border controller (SBC) market, Sonus has come out fighting with the launch of a software version of its flagship SBC product, saying its main rivals aren't delivering true virtual versions of their core platforms.

The new product, due to become commercially available in November, is the SBC SWe (software edition), which the vendor claims is the only software SBC on the market that has all the features and scale of an equivalent hardware-based product.

That's a claim that will raise some eyebrows at SBC rivals Acme Packet (now part of Oracle), Dialogic Corp. (Nasdaq: DLGC), AudioCodes Ltd. (Nasdaq: AUDC), and Genband Inc. , among others: Dialogic, for instance, announced its own software-based virtual SBC only weeks ago, while the virtualization of Acme's portfolio was one of the reasons Oracle Corp. snapped up Acme Packet. (See Dialogic Virtualizes Its SBC, Metaswitch Goes Virtual With Its SBC, and Is Acme a Virtual Gain for Oracle?)

Sonus Networks Inc. (Nasdaq: SONS) is adamant that it is the only vendor that has any sort of scale that's equivalent to a hardware-based SBC with a software-based product that can range from low resources to hundreds of thousands of sessions. "It's the same code base as our 5000 product line with the same performance," says David Tipping, vice president and general manager of Sonus's SBC business, who adds that the capacity of such virtualized functions can be ramped up by deploying clustered CPUs in the cloud, making it very flexible.

For Sonus, it's the ability to scale from low-density deployments of less than 800 sessions (which accounts for the majority of instances, according to the vendor) to much more dense deployments, all provisioned via a software download, that is the key selling point. "It's easier for customers to set up and scale, and it's easy to configure," claims the Sonus man. (I guess you might call that a Tipping point, or you may not.)

Sonus has made significant headway with its SBC business in the past year or so, and recently reported that its SBC-related second quarter revenues of $29 million were up by 52 percent compared with a year earlier. In 2012, Sonus grew its SBC market share to 19 percent, up by 7.3 percentage points from 2011, according to Infonetics Research.

Why this matters
Any company in the SBC market needs a virtual product to be credible, so this is a move Sonus needed to make.

The development of its virtual SBC is a positive one for Sonus, says Heavy Reading senior analyst Jim Hodges. "The session border controller and the functionality it supports is well suited to software-only implementations, and now Sonus has a product to better meet customer requirements," notes the analyst.

It's also something the market expects, as carriers and analysts alike have long identified core IP network elements as the most suitable for early network functions virtualization (NFV) deployments. (See Orange Has High Hopes for NFV.)

But comparing its own performance claims against the specification sheets of rival vendors, which is what Sonus has done to fuel its claims of enhanced capabilities, is like walking a tightrope. If the company can get an independent test facility to run multiple software SBCs through their paces and make a comparison, then that would make for an interesting set of statistics.

There's no doubt, though, that Sonus, which has been busy making friends of late, has some of its former swagger back and is looking to mix it up in the NFV market. That's going to make the virtual core market even more interesting.

For more

— Ray Le Maistre, Editor-in-Chief, Light Reading

(14)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/21/2013 | 3:31:36 PM
Re: vSBC
And a report on EANTC's NFV tests, including Metaswitch's virtual SBC, is coming to these pages shortly... 

 

And although we wil ask the question at that point as well, we may as well ask it here too: EANTC said it asked all SBC vendors to participate in the NFV test - where were al the other SBC vendors? Is Metaswitch he only one confident enough in its technical capabilities to feel it can expose itself to third party scrutiny?

Answers on the digital postcards above, please. 
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
10/21/2013 | 12:43:57 PM
Re: vSBC
Ray, we don't have vendor vs. vendor data to show, but...

Last week, EANTC's NFV showcase showed that we performed well when our virtualized SBC was put to the test:

http://www.eantc.de/fileadmin/eantc/downloads/events/2011-2015/SDNOF2013/EANTC-NFV2013-WhitePaper_Final.pdf

Miercom says that, when running on standard servers, our software didn't buckle while withstanding a 15-hour DoS attack. 

http://www.metaswitch.com/news/press-releases/2013/miercom-validates-metaswitch-networks'-outstanding-sbc-performance

So we don't need to claim bragging rights. We'll just keep putting the data out there.
Dredgie
50%
50%
Dredgie,
User Rank: Light Sabre
10/10/2013 | 10:46:54 PM
Re: Claims
Agree with you - longevity in the software (SBC) space is key. Judging by this press release from late 2005, looks like Metaswitch has been at it almost as long. http://www.metaswitch.com/news/press-releases/2005/data-connection-dcl-and-metaswitch-report-record-30-revenue-growth-24th-con
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
10/10/2013 | 10:55:58 AM
Claims
Yeah, there are a bunch of folks out there that have been in this space and could make their own claims.  I believe Sansay, not a household name, has been producing software based SBCs since 2003 with all of the capabilities of hardware solutions and have outperformed most hardware solutions on CPS throughput and scalability.  Seems to me that Sonus has finally seen the advantage of the architecture Sansay pioneered.  Additionally, I was told at one time Acme Packet's salespeople criticized Sansay's forward thinking approach by claiming software solutions will never compare to hardware based SBCs. 

Everyone is singing a different tune now.  
futurephil
100%
0%
futurephil,
User Rank: Light Sabre
10/10/2013 | 10:35:35 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
I don't think all market share is up for debate here. What would be more interesting, relative to the virtualization claims, if we could measure what vendors were selected because they had the virtualization as part of their design. 

That'd be more telling relevant to this argument. If we're just going on SBC total market share, I think Oracle's always the name to beat.
jhodgesk1s
50%
50%
jhodgesk1s,
User Rank: Light Sabre
10/10/2013 | 10:23:44 AM
Re: vSBC
Ray, independent lab assessments are often vendor sponsored, so..... The definitive validation of specific product capabilities will continue to take place the old fashioned way - in carrier lab trials.
gleavieboy
100%
0%
gleavieboy,
User Rank: Moderator
10/10/2013 | 10:22:16 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
Market share numbers have nothing to do with this article.  Nobody's vSBC is flying off any (virtual) shelves at this point.  The article was about incorrect technology claims.
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
10/10/2013 | 9:34:46 AM
Re: vSBC
re: "reminds me of 2005"

And if you'd bought Sonus shares then, about 40 percent of their value would be gone now.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/10/2013 | 7:54:04 AM
Re: vSBC
Is there an independent comparison anywhere? That would be the acid test.

I look forward to hearing about the real world deployments from all parties -- I do like the way Sonus has come out swinging, though -- reminds me of 2005.

I suspect, as well, that I will be hearing more about all of this in Bad Homburg next week (that is just THE best place name).
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/10/2013 | 7:50:33 AM
Re: Headline correction
That's too long...
Page 1 / 2   >   >>
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Huawei Will Accelerate the Spread of the Video Business

2|27|17   |     |   (0) comments


What is the future of the booming video business? What changes will happen to the video industry chain in the future? Hunter Hu, VP of Huawei Video Product Line, shares his viewpoints and explains how Huawei can be an enabler and accelerate the spread of the video business.
LRTV Huawei Video Resource Center
Frost & Sullivan's Jonas Zelba on Going Beyond Connectivity

2|27|17   |     |   (0) comments


Telecom operators across the globe are trying to understand what can they offer beyond connectivity. Operators are already introducing new and innovative services but they are faced with challenges due to unclear business models. Jonas highlights that no one operator can offer all the services itself. Operators in the Middle East should look within their ecosystem ...
LRTV Huawei Video Resource Center
IDC's Paul Black on Cloudification

2|27|17   |     |   (0) comments


Paul Black from IDC shares his insights on how cloudification is expected to combile all aspects of digital transformation.
LRTV Huawei Video Resource Center
Industry Expert Michael Howard Talks About Cloud Native

2|27|17   |     |   (0) comments


Cloud Native is a really nice term and a lot of people are using it. But most of them have their own definition of what Cloud Native means. Michael Howard offers his take on the terminology.
LRTV Custom TV
4.5G Evolution: Peter Zhou on Advanced MIMO Technologies & 5G Business Prep

2|25|17   |     |   (0) comments


In the process of service transformation, operators need to catch three major opportunities and start deploying in 4.5G networks, such as video, household broadband access and digital transformation of vertical industries. 5G is coming. Operators don't need to wait for it to happen but should progressively deploy 4.5G networks by introducing 5G-oriented ...
LRTV Custom TV
What WTTX Can Deliver

2|23|17   |     |   (0) comments


Mohamed Madkour explains the benefits of WTTX while Dimitris Mavrakis discusses the challenges of delivering home broadband access.
LRTV Custom TV
Huawei on Mobile Broadband

2|23|17   |     |   (0) comments


Mohamed Madkour shares his vision on MBB for the next three years.
LRTV Custom TV
Analysys Mason Talks About the Future of Digital Operations

2|23|17   |     |   (0) comments


The future of digital operations has three key aspects: 1. Highly automated operations for both service and network; 2. Highly converged BSS/OSS for business and resources; 3. Highly merged management and control for real-time cloud native operations.
LRTV Interviews
Software Trends in the Telecom Sector

2|23|17   |   03:40   |   (0) comments


Heavy Reading senior analyst James Crawshaw talks with Telecoms.com Editorial Director Scott Bicheno about trends and developments in the telecoms software sector and what to expect at MWC 2017.
LRTV Custom TV
Huawei's Pre-MWC Analyst Briefing 2017 Highlights

2|22|17   |     |   (0) comments


Huawei shares its vision for this year's MWC.
LRTV Interviews
MWC17: 5G, Cloud RAN & More

2|21|17   |   04:35   |   (0) comments


Ovum Senior Analyst Julian Bright talks to Scott Bicheno from Telecoms.com about all things MWC, including Cloud RAN, Huawei's pitch to the industry and the road to 5G.
LRTV Interviews
MWC 2017's Key 2-Letter Terms

2|20|17   |   08:29   |   (1) comment


5G, AI, VR... these are just some of the two-letter terms that will dominate show-floor chat at MWC 2017 in Barcelona, according to these two blow-hards (a.k.a. Scott Bicheno of Telecoms.com and Light Reading's Ray Le Maistre). And then there's PB...
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Uber's HR Nightmare: Company Investigates Sexual Harassment Claims
Sarah Thomas, Director, Women in Comms, 2/21/2017
Broadband Has a Problem on the Pole
Mari Silbey, Senior Editor, Cable/Video, 2/21/2017
Verizon to Start Fixed 5G Customer Trials in April
Dan Jones, Mobile Editor, 2/22/2017
Cloud Rains on HPE Earnings
Mitch Wagner, Editor, Enterprise Cloud, 2/24/2017
Verizon Fixed 5G Tests to Top 3Gbit/s?
Dan Jones, Mobile Editor, 2/23/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
No One Likes This Click Here
Take a hint!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.