& cplSiteName &

Sonus Claims Virtual SBC Bragging Rights

Ray Le Maistre

Buoyed by its increasing traction in the session border controller (SBC) market, Sonus has come out fighting with the launch of a software version of its flagship SBC product, saying its main rivals aren't delivering true virtual versions of their core platforms.

The new product, due to become commercially available in November, is the SBC SWe (software edition), which the vendor claims is the only software SBC on the market that has all the features and scale of an equivalent hardware-based product.

That's a claim that will raise some eyebrows at SBC rivals Acme Packet (now part of Oracle), Dialogic Corp. (Nasdaq: DLGC), AudioCodes Ltd. (Nasdaq: AUDC), and Genband Inc. , among others: Dialogic, for instance, announced its own software-based virtual SBC only weeks ago, while the virtualization of Acme's portfolio was one of the reasons Oracle Corp. snapped up Acme Packet. (See Dialogic Virtualizes Its SBC, Metaswitch Goes Virtual With Its SBC, and Is Acme a Virtual Gain for Oracle?)

Sonus Networks Inc. (Nasdaq: SONS) is adamant that it is the only vendor that has any sort of scale that's equivalent to a hardware-based SBC with a software-based product that can range from low resources to hundreds of thousands of sessions. "It's the same code base as our 5000 product line with the same performance," says David Tipping, vice president and general manager of Sonus's SBC business, who adds that the capacity of such virtualized functions can be ramped up by deploying clustered CPUs in the cloud, making it very flexible.

For Sonus, it's the ability to scale from low-density deployments of less than 800 sessions (which accounts for the majority of instances, according to the vendor) to much more dense deployments, all provisioned via a software download, that is the key selling point. "It's easier for customers to set up and scale, and it's easy to configure," claims the Sonus man. (I guess you might call that a Tipping point, or you may not.)

Sonus has made significant headway with its SBC business in the past year or so, and recently reported that its SBC-related second quarter revenues of $29 million were up by 52 percent compared with a year earlier. In 2012, Sonus grew its SBC market share to 19 percent, up by 7.3 percentage points from 2011, according to Infonetics Research.

Why this matters
Any company in the SBC market needs a virtual product to be credible, so this is a move Sonus needed to make.

The development of its virtual SBC is a positive one for Sonus, says Heavy Reading senior analyst Jim Hodges. "The session border controller and the functionality it supports is well suited to software-only implementations, and now Sonus has a product to better meet customer requirements," notes the analyst.

It's also something the market expects, as carriers and analysts alike have long identified core IP network elements as the most suitable for early network functions virtualization (NFV) deployments. (See Orange Has High Hopes for NFV.)

But comparing its own performance claims against the specification sheets of rival vendors, which is what Sonus has done to fuel its claims of enhanced capabilities, is like walking a tightrope. If the company can get an independent test facility to run multiple software SBCs through their paces and make a comparison, then that would make for an interesting set of statistics.

There's no doubt, though, that Sonus, which has been busy making friends of late, has some of its former swagger back and is looking to mix it up in the NFV market. That's going to make the virtual core market even more interesting.

For more

— Ray Le Maistre, Editor-in-Chief, Light Reading

(14)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
User Rank: Blogger
10/21/2013 | 3:31:36 PM
Re: vSBC
And a report on EANTC's NFV tests, including Metaswitch's virtual SBC, is coming to these pages shortly... 


And although we wil ask the question at that point as well, we may as well ask it here too: EANTC said it asked all SBC vendors to participate in the NFV test - where were al the other SBC vendors? Is Metaswitch he only one confident enough in its technical capabilities to feel it can expose itself to third party scrutiny?

Answers on the digital postcards above, please. 
User Rank: Light Sabre
10/21/2013 | 12:43:57 PM
Re: vSBC
Ray, we don't have vendor vs. vendor data to show, but...

Last week, EANTC's NFV showcase showed that we performed well when our virtualized SBC was put to the test:


Miercom says that, when running on standard servers, our software didn't buckle while withstanding a 15-hour DoS attack. 


So we don't need to claim bragging rights. We'll just keep putting the data out there.
User Rank: Light Sabre
10/10/2013 | 10:46:54 PM
Re: Claims
Agree with you - longevity in the software (SBC) space is key. Judging by this press release from late 2005, looks like Metaswitch has been at it almost as long. http://www.metaswitch.com/news/press-releases/2005/data-connection-dcl-and-metaswitch-report-record-30-revenue-growth-24th-con
User Rank: Light Sabre
10/10/2013 | 10:55:58 AM
Yeah, there are a bunch of folks out there that have been in this space and could make their own claims.  I believe Sansay, not a household name, has been producing software based SBCs since 2003 with all of the capabilities of hardware solutions and have outperformed most hardware solutions on CPS throughput and scalability.  Seems to me that Sonus has finally seen the advantage of the architecture Sansay pioneered.  Additionally, I was told at one time Acme Packet's salespeople criticized Sansay's forward thinking approach by claiming software solutions will never compare to hardware based SBCs. 

Everyone is singing a different tune now.  
User Rank: Light Sabre
10/10/2013 | 10:35:35 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
I don't think all market share is up for debate here. What would be more interesting, relative to the virtualization claims, if we could measure what vendors were selected because they had the virtualization as part of their design. 

That'd be more telling relevant to this argument. If we're just going on SBC total market share, I think Oracle's always the name to beat.
User Rank: Light Sabre
10/10/2013 | 10:23:44 AM
Re: vSBC
Ray, independent lab assessments are often vendor sponsored, so..... The definitive validation of specific product capabilities will continue to take place the old fashioned way - in carrier lab trials.
User Rank: Moderator
10/10/2013 | 10:22:16 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
Market share numbers have nothing to do with this article.  Nobody's vSBC is flying off any (virtual) shelves at this point.  The article was about incorrect technology claims.
User Rank: Light Sabre
10/10/2013 | 9:34:46 AM
Re: vSBC
re: "reminds me of 2005"

And if you'd bought Sonus shares then, about 40 percent of their value would be gone now.
User Rank: Blogger
10/10/2013 | 7:54:04 AM
Re: vSBC
Is there an independent comparison anywhere? That would be the acid test.

I look forward to hearing about the real world deployments from all parties -- I do like the way Sonus has come out swinging, though -- reminds me of 2005.

I suspect, as well, that I will be hearing more about all of this in Bad Homburg next week (that is just THE best place name).
User Rank: Blogger
10/10/2013 | 7:50:33 AM
Re: Headline correction
That's too long...
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
Wednesday, October 19, 1:00PM EDT
Securing a Virtual World
Rita Marty, Executive Director, Mobility and Cloud Security, Chief Security Office, AT&T
Friday, October 21, 1:00PM EDT
Security: Evolving the Data Center
Rasool Kareem Irfan, Head, Telecom & Infrastructure Security Practice, Tata Communications Transformation Services Ltd (TCTS)
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
From Philly, With Love

9|30|16   |     |   (5) comments

Join Alan Breznick, cable's answer to the Italian Stallion, as he runs through the highlights of SCTE Cable-Tec Expo, lumbers along in Rocky Balboa's footsteps and searches for the perfect Philadelphia cheesesteak.
LRTV Interviews
CenturyLink: SD-WAN Customers Looking for Value Not Cost Savings

9|30|16   |   5:31   |   (0) comments

At NFV & Carrier SDN in Denver, CenturyLink's Eric Nowak told Light Reading that when customers launch SD-WAN, they aren't necessary looking to save money, but instead they are looking for more value from what they're spending. He also shared some unique case studies and lessons learned from launching SD-WAN services.
LRTV Custom TV
Flexible Deployment Approaches for the Gigabit Services Evolution

9|29|16   |     |   (0) comments

For many operators, the gigabit evolution begins with the shift from DOCSIS 3.0 to DOCSIS 3.1. But that move represents a change not only in the protocol itself, but in the approach to architecting their entire DOCSIS delivery chain -- from the headend to the outside plant and home gateway components.

Jonathan Ruff, senior director of global technical ...

LRTV Interviews
Level 3 VP: Enterprises Need More for Less

9|29|16   |   05:27   |   (0) comments

Andrew Dugan, Level 3 group vice president of global technology and IT, says enterprises need more bandwidth and they need it faster and with greater security, but they want to spend less, if possible. They are looking to carriers to reduce their network complexity and help protect them from cyberattacks as well.
LRTV Interviews
CenturyLink: SDN/NFV Pose New Interconnection Possibilities

9|28|16   |   04:37   |   (0) comments

Network operators should develop new APIs and business processes for reselling virtual assets to each other, says CenturyLink's Bill Walker. That will enable them to build digital business portfolios that help them avoid becoming commodity transport providers.
LRTV Interviews
Level 3: Overcoming Terror of Being Supplier, Integrator & Developer

9|28|16   |     |   (0) comments

At Light Reading's NFV & Carrier SDN event in Denver, Travis Ewert of Level 3 Communications said there is terror in becoming supplier, integrator and developer, but it can be overcome and be cost effective.
LRTV Custom TV
Introducing IoT World News

9|27|16   |   01:43   |   (0) comments

Self-driving cars, medical sensors, smart cities... and refrigerators. In order to address the huge scope of IoT, KNect365 has created a unique online community that will help businesses to understand and monetize the opportunities that live within the IoT market. We look forward to welcoming you to IoT World News -- your gateway to a better connected future.
LRTV Interviews
AT&T: Reusable Functions Next NFV Key

9|27|16   |   06:03   |   (0) comments

The next generation of NFV has to break functions down into reusable software chunks, making everything much more cloud-like.
LRTV Interviews
Masergy on Security: Attackers Gaining Upper Hand

9|27|16   |   5:10   |   (2) comments

At Light Reading's NFV & Carrier SDN event in Denver, Ray Watson, vice president of Global Technology at Masergy, says that because of the growth in virtualization, the threat landscape is shifting in favor of the attackers. As a result, service providers need to think beyond just defending the perimeter and take a more holistic approach to security.
LRTV Interviews
Verizon Takes Next Step on Biz Virtualization Journey

9|26|16   |   4:38   |   (2) comments

At September's NFV & Carrier SDN event in Denver, Light Reading sat down with Victoria Lonker, director of Product and New Business Innovation at Verizon, to chat about where the carrier is with delivering virtualized services to business customers.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment

More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments

Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Eurobites: Telefónica Taps Juniper for Network Security
Paul Rainford, Assistant Editor, Europe, 9/26/2016
AT&T CEO Backs Black Lives Matter
Dan Jones, Mobile Editor, 9/30/2016
Powell Kills the Cable Show
Mari Silbey, Senior Editor, Cable/Video, 9/29/2016
Telstra Sees Quadrupled Data Capacity by 2020
Carol Wilson, Editor-at-large, 9/28/2016
From Philly, With Love
Alan Breznick, Cable/Video Practice Leader, Light Reading, 9/30/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
There's Nothing Like Missing a Full Minute of Pokémon Go Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.