& cplSiteName &

Sonus Claims Virtual SBC Bragging Rights

Ray Le Maistre
10/9/2013
50%
50%

Buoyed by its increasing traction in the session border controller (SBC) market, Sonus has come out fighting with the launch of a software version of its flagship SBC product, saying its main rivals aren't delivering true virtual versions of their core platforms.

The new product, due to become commercially available in November, is the SBC SWe (software edition), which the vendor claims is the only software SBC on the market that has all the features and scale of an equivalent hardware-based product.

That's a claim that will raise some eyebrows at SBC rivals Acme Packet (now part of Oracle), Dialogic Corp. (Nasdaq: DLGC), AudioCodes Ltd. (Nasdaq: AUDC), and Genband Inc. , among others: Dialogic, for instance, announced its own software-based virtual SBC only weeks ago, while the virtualization of Acme's portfolio was one of the reasons Oracle Corp. snapped up Acme Packet. (See Dialogic Virtualizes Its SBC, Metaswitch Goes Virtual With Its SBC, and Is Acme a Virtual Gain for Oracle?)

Sonus Networks Inc. (Nasdaq: SONS) is adamant that it is the only vendor that has any sort of scale that's equivalent to a hardware-based SBC with a software-based product that can range from low resources to hundreds of thousands of sessions. "It's the same code base as our 5000 product line with the same performance," says David Tipping, vice president and general manager of Sonus's SBC business, who adds that the capacity of such virtualized functions can be ramped up by deploying clustered CPUs in the cloud, making it very flexible.

For Sonus, it's the ability to scale from low-density deployments of less than 800 sessions (which accounts for the majority of instances, according to the vendor) to much more dense deployments, all provisioned via a software download, that is the key selling point. "It's easier for customers to set up and scale, and it's easy to configure," claims the Sonus man. (I guess you might call that a Tipping point, or you may not.)

Sonus has made significant headway with its SBC business in the past year or so, and recently reported that its SBC-related second quarter revenues of $29 million were up by 52 percent compared with a year earlier. In 2012, Sonus grew its SBC market share to 19 percent, up by 7.3 percentage points from 2011, according to Infonetics Research.

Why this matters
Any company in the SBC market needs a virtual product to be credible, so this is a move Sonus needed to make.

The development of its virtual SBC is a positive one for Sonus, says Heavy Reading senior analyst Jim Hodges. "The session border controller and the functionality it supports is well suited to software-only implementations, and now Sonus has a product to better meet customer requirements," notes the analyst.

It's also something the market expects, as carriers and analysts alike have long identified core IP network elements as the most suitable for early network functions virtualization (NFV) deployments. (See Orange Has High Hopes for NFV.)

But comparing its own performance claims against the specification sheets of rival vendors, which is what Sonus has done to fuel its claims of enhanced capabilities, is like walking a tightrope. If the company can get an independent test facility to run multiple software SBCs through their paces and make a comparison, then that would make for an interesting set of statistics.

There's no doubt, though, that Sonus, which has been busy making friends of late, has some of its former swagger back and is looking to mix it up in the NFV market. That's going to make the virtual core market even more interesting.

For more

— Ray Le Maistre, Editor-in-Chief, Light Reading

(14)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 2   >   >>
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/21/2013 | 3:31:36 PM
Re: vSBC
And a report on EANTC's NFV tests, including Metaswitch's virtual SBC, is coming to these pages shortly... 

 

And although we wil ask the question at that point as well, we may as well ask it here too: EANTC said it asked all SBC vendors to participate in the NFV test - where were al the other SBC vendors? Is Metaswitch he only one confident enough in its technical capabilities to feel it can expose itself to third party scrutiny?

Answers on the digital postcards above, please. 
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
10/21/2013 | 12:43:57 PM
Re: vSBC
Ray, we don't have vendor vs. vendor data to show, but...

Last week, EANTC's NFV showcase showed that we performed well when our virtualized SBC was put to the test:

http://www.eantc.de/fileadmin/eantc/downloads/events/2011-2015/SDNOF2013/EANTC-NFV2013-WhitePaper_Final.pdf

Miercom says that, when running on standard servers, our software didn't buckle while withstanding a 15-hour DoS attack. 

http://www.metaswitch.com/news/press-releases/2013/miercom-validates-metaswitch-networks'-outstanding-sbc-performance

So we don't need to claim bragging rights. We'll just keep putting the data out there.
Dredgie
50%
50%
Dredgie,
User Rank: Light Sabre
10/10/2013 | 10:46:54 PM
Re: Claims
Agree with you - longevity in the software (SBC) space is key. Judging by this press release from late 2005, looks like Metaswitch has been at it almost as long. http://www.metaswitch.com/news/press-releases/2005/data-connection-dcl-and-metaswitch-report-record-30-revenue-growth-24th-con
RitchBlasi
50%
50%
RitchBlasi,
User Rank: Light Sabre
10/10/2013 | 10:55:58 AM
Claims
Yeah, there are a bunch of folks out there that have been in this space and could make their own claims.  I believe Sansay, not a household name, has been producing software based SBCs since 2003 with all of the capabilities of hardware solutions and have outperformed most hardware solutions on CPS throughput and scalability.  Seems to me that Sonus has finally seen the advantage of the architecture Sansay pioneered.  Additionally, I was told at one time Acme Packet's salespeople criticized Sansay's forward thinking approach by claiming software solutions will never compare to hardware based SBCs. 

Everyone is singing a different tune now.  
futurephil
100%
0%
futurephil,
User Rank: Light Sabre
10/10/2013 | 10:35:35 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
I don't think all market share is up for debate here. What would be more interesting, relative to the virtualization claims, if we could measure what vendors were selected because they had the virtualization as part of their design. 

That'd be more telling relevant to this argument. If we're just going on SBC total market share, I think Oracle's always the name to beat.
jhodgesk1s
50%
50%
jhodgesk1s,
User Rank: Light Sabre
10/10/2013 | 10:23:44 AM
Re: vSBC
Ray, independent lab assessments are often vendor sponsored, so..... The definitive validation of specific product capabilities will continue to take place the old fashioned way - in carrier lab trials.
gleavieboy
100%
0%
gleavieboy,
User Rank: Moderator
10/10/2013 | 10:22:16 AM
Re: Re. Sonus Claims Virtual SBC Bragging Rights
Market share numbers have nothing to do with this article.  Nobody's vSBC is flying off any (virtual) shelves at this point.  The article was about incorrect technology claims.
futurephil
50%
50%
futurephil,
User Rank: Light Sabre
10/10/2013 | 9:34:46 AM
Re: vSBC
re: "reminds me of 2005"

And if you'd bought Sonus shares then, about 40 percent of their value would be gone now.
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/10/2013 | 7:54:04 AM
Re: vSBC
Is there an independent comparison anywhere? That would be the acid test.

I look forward to hearing about the real world deployments from all parties -- I do like the way Sonus has come out swinging, though -- reminds me of 2005.

I suspect, as well, that I will be hearing more about all of this in Bad Homburg next week (that is just THE best place name).
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
10/10/2013 | 7:50:33 AM
Re: Headline correction
That's too long...
Page 1 / 2   >   >>
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
LRTV Documentaries
BCE 2016: The CSP of the Future

6|20|16   |     |   (0) comments


Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
FCC to Vote on 5G Spectrum on July 14
Dan Jones, Mobile Editor, 6/20/2016
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Twitter Buys Magic Pony... Not That Kind
Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.