& cplSiteName &

Genband Starts NFV Push With Distributed SBC

Sarah Thomas
6/9/2014
50%
50%

ORLANDO, Fla. – Genband Perspectives -- Genband has been relatively quiet about its plans for NFV, but that is set to change this week at its annual Perspectives show, where the networking vendor will highlight plans for a "full-blown NFV architecture" starting with a distributed SBC.

In its most recent show last fall, a dominant theme was Genband's move to virtualization, but CMO Brad Bush recognizes that there is a big difference between being "virtual" and hardware independent and actually supporting NFV. Right now, all of Genband's software can run on non-proprietary hardware, but its first step on the path to a full NFV trial system will start with a distributed session border controller (SBC). (See Genband Goes Virtual at (Actual) Show.)

In this model, signaling would happen at the edge of the network, while media is handled by a much larger server at the core. "We can take and build a big box to handle media," Bush says. "We can make smaller virtualized boxes at the edge, so you get best of both worlds."

Bush says its distributed SBC is in technical trials now and will begin full trials in the third quarter. In the meantime, it will continue to work on aligning its products with NFV's core tenants of elasticity and orchestration, adds Sanjay Bhatia, Genband's senior director of product marketing. He says Genband will remain agnostic and work on multiple cloud environments, including OpenStack.

"Telecom is five to 10 years behind IT industry in virtualization," Bush adds. "In NFV as an architecture, it's different. I think with SDN and NFV combined where you can take care of the transport side and application side, you'll start to see more virtualization at a more rapid pace."

WebRTC & IP in focus
Outside of NFV, the other big focus of the show will be WebRTC, which Bush claims Genband is six months ahead of the competition with its SpiDR gateway currently in several customer deployments. WebRTC, he says, is the catalyst for communications being more ubiquitous, device independent, and embeddable in apps. Perspectives will also tackle the important topic of how to make money with WebRTC in different verticals, an issue that has held a lot of wireless operators back. (See Genband Builds a Gateway to WebRTC, WebRTC in the Wild, and What WebRTC Means for Telcos.)

And, finally, Genband will continue to play up one of its most important themes: network transformation. The vendor is launching a new campaign to help operators migrate from TDM to IP, including new ways to finance the transformation through green energy credits. Bush sees the IP transformation picking up steam with the FCC's rural broadband transition initiative, and Genband is busy talking to its big customers about how to make the move themselves. (See Bolder Is Better for IP Transformation and Genband Plots Funding of TDM Death March.)

"They're excited about wrapping up green energy savings with finance, power, and heating changes to their network, and the good thing is when you transform, you get all the other things like IP communications that comes with it," he says.

Light Reading is in hot and sunny Orlando for the show, so check back for more updates on NFV, WebRTC, and pictures of whatever other Cheap Tricks Genband has in store this week.

— Sarah Reedy, Senior Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
kingcharles
50%
50%
kingcharles,
User Rank: Lightning
6/9/2014 | 2:51:54 PM
Re: NFV Perspectives
Genbands roadmap is a joke. Don't expect a real product for another 18 months...
Mitch Wagner
0%
100%
Mitch Wagner,
User Rank: Lightning
6/9/2014 | 12:54:10 PM
Re: NFV Perspectives
Genband is one of several vendors starting to deploy NFV in products (and if I wasn't congenitally lazy I'd post company names and links to articles here). We can expect to see those products rolling out into carriers presently.

In other news: I admit to only having a vague idea of what WebRTC is and what it does, so I've bookmarked a few past LR articles with headlines promising to deliver explanations. Expect me to be an expert by the end of the week.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Huawei Video Resource Center
Elisa: Mobile Video Is Adding a Platform for All Digital Services

3|1|17   |     |   (0) comments


With its new strategy of "Accelerate new services business," Elisa is finding success in mobile video business based on two main factors: new business design and best video experience, and achieving fast business success with the highest DOU in the world. Furthermore, video is adding a platform for all digital services.
LRTV Huawei Video Resource Center
Evolving to All Cloud Network

3|1|17   |     |   (0) comments


All Cloud is a key measure for carriers to achieve digital transformation and upgrade their network infrastructure in terms of networks, services and operations. Digital transformation will create systematic strengths in pooled hardware resources, distributed software architecture and automated operation, which will enable comprehensive resource scheduling and ...
LRTV Huawei Video Resource Center
IoT Platform Enables Carriers to Expand IoT Services & Ecosystem

3|1|17   |     |   (0) comments


The huge potential of the IoT market is attracting enterprises, hoping to seize the opportunity by building up IoT platforms and ecosystem. There are hundreds of IoT platform players in what is a fierce market and Huawei is one of them. Julian Waston, Senior Principal Analyst of IoT from IHS Markit, gives his views on the trends in IoT platforms, and explains how ...
LRTV Interviews
Ericsson's CTO on 4G Innovation

3|1|17   |   05:56   |   (0) comments


At MWC 2017 Ericsson CTO Ulf Ewaldsson talks about the ongoing innovation in hardware and software that can enable Gigabit LTE as operators prepare for 5G.
LRTV Interviews
OrbTV: Tata Goes Global for IoT

3|1|17   |     |   (0) comments


Anthony Bartolo of Tata Communications explains how his company is seeking to meet the need for global connectivity in the IoT space.
LRTV Interviews
OrbTV: Wireless Broadband Alliance Shares Its Smart City Vision

3|1|17   |     |   (0) comments


Shrikant Shenwai, CEO of the Wireless Broadband Alliance, explains how the Wireless Broadband Alliance is helping to shape the connectivity that will underpin tomorrow's smart cities.
LRTV Interviews
OrbTV: Boingo's CTO on the Need for Convergence

3|1|17   |     |   (0) comments


Derek Peterson, CTO of Boingo, talks about the convergence manifesto that was released just prior to MWC 2017.
LRTV Custom TV
OrbTV: NetScout's Chief Architect on Big Data

3|1|17   |     |   (0) comments


Greg Mayo, NetScout's Chief Architect, talks about the role of big data analytics in helping carriers to understand what's happening on their networks.
LRTV Interviews
OrbTV: Delving Into Tele2's IoT Strategy

3|1|17   |     |   (0) comments


Rami Avidan, managing director of IoT at pan-European operator Tele2 talks to Light Reading's Editor-in-Chief Ray Le Maistre and NetScout CMO Jim McNiel.
LRTV Custom TV
OrbTV: Hot Trends on Day 2 at MWC

3|1|17   |     |   (0) comments


IoT, 5G and the evolution of 4G are just some of the hot topics under the spotlight as Light Reading Editor-in-Chief Ray Le Maistre talks with Netscout CMO Jim McNiel on Day 2 of Mobile World Congress in Barcelona.
LRTV Documentaries
Name That Acronym

3|1|17   |     |   (2) comments


From AT&T to ZTE, we hit the show floor at MWC to see how well attendees know their industry acronyms.
LRTV Interviews
The Social Network: An Update on Facebook’s Telecom Infra Project

3|1|17   |     |   (0) comments


Liz Coyne interviews Jay Parikh, Facebook's Head of Engineering and Infrastructure, about the Telecom Infra Project, an initiative to reimagine the traditional approach to building and deploying telecom network infrastructure.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
March 22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Cloud Rains on HPE Earnings
Mitch Wagner, Editor, Enterprise Cloud, 2/24/2017
Verizon Fixed 5G Tests to Top 3Gbit/s?
Dan Jones, Mobile Editor, 2/23/2017
Cloudflare Bleeds Bad News – & Good
Curtis Franklin, Security Editor, 2/27/2017
Comcast Brings YouTube to the Living Room
Alan Breznick, Cable/Video Practice Leader, Light Reading, 2/27/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
By 2020, Cisco estimates there will be 25 billion devices connected to the Internet. In this MWC 2017 interview with Light Reading Founder and CEO Steve Saunders, Cisco CEO Chuck Robbins provides an update on his company's vision, the exponential growth of the Jasper IoT network and service providers' disillusionment with virtualization technologies.
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Animals with Phones
Gotta Get the Best Angle Click Here
To maximize the rolls...
Latest Comment
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.