Light Reading
Vendor says it's moving towards a full-blown NFV architecture, starting with distributed SBC trials in the third quarter.

Genband Starts NFV Push With Distributed SBC

Sarah Reedy
6/9/2014
50%
50%

ORLANDO, Fla. – Genband Perspectives -- Genband has been relatively quiet about its plans for NFV, but that is set to change this week at its annual Perspectives show, where the networking vendor will highlight plans for a "full-blown NFV architecture" starting with a distributed SBC.

In its most recent show last fall, a dominant theme was Genband's move to virtualization, but CMO Brad Bush recognizes that there is a big difference between being "virtual" and hardware independent and actually supporting NFV. Right now, all of Genband's software can run on non-proprietary hardware, but its first step on the path to a full NFV trial system will start with a distributed session border controller (SBC). (See Genband Goes Virtual at (Actual) Show.)

In this model, signaling would happen at the edge of the network, while media is handled by a much larger server at the core. "We can take and build a big box to handle media," Bush says. "We can make smaller virtualized boxes at the edge, so you get best of both worlds."

Bush says its distributed SBC is in technical trials now and will begin full trials in the third quarter. In the meantime, it will continue to work on aligning its products with NFV's core tenants of elasticity and orchestration, adds Sanjay Bhatia, Genband's senior director of product marketing. He says Genband will remain agnostic and work on multiple cloud environments, including OpenStack.

"Telecom is five to 10 years behind IT industry in virtualization," Bush adds. "In NFV as an architecture, it's different. I think with SDN and NFV combined where you can take care of the transport side and application side, you'll start to see more virtualization at a more rapid pace."

WebRTC & IP in focus
Outside of NFV, the other big focus of the show will be WebRTC, which Bush claims Genband is six months ahead of the competition with its SpiDR gateway currently in several customer deployments. WebRTC, he says, is the catalyst for communications being more ubiquitous, device independent, and embeddable in apps. Perspectives will also tackle the important topic of how to make money with WebRTC in different verticals, an issue that has held a lot of wireless operators back. (See Genband Builds a Gateway to WebRTC, WebRTC in the Wild, and What WebRTC Means for Telcos.)

And, finally, Genband will continue to play up one of its most important themes: network transformation. The vendor is launching a new campaign to help operators migrate from TDM to IP, including new ways to finance the transformation through green energy credits. Bush sees the IP transformation picking up steam with the FCC's rural broadband transition initiative, and Genband is busy talking to its big customers about how to make the move themselves. (See Bolder Is Better for IP Transformation and Genband Plots Funding of TDM Death March.)

"They're excited about wrapping up green energy savings with finance, power, and heating changes to their network, and the good thing is when you transform, you get all the other things like IP communications that comes with it," he says.

Light Reading is in hot and sunny Orlando for the show, so check back for more updates on NFV, WebRTC, and pictures of whatever other Cheap Tricks Genband has in store this week.

— Sarah Reedy, Senior Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
kingcharles
50%
50%
kingcharles,
User Rank: Light Beer
6/9/2014 | 2:51:54 PM
Re: NFV Perspectives
Genbands roadmap is a joke. Don't expect a real product for another 18 months...
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
6/9/2014 | 12:54:10 PM
Re: NFV Perspectives
Genband is one of several vendors starting to deploy NFV in products (and if I wasn't congenitally lazy I'd post company names and links to articles here). We can expect to see those products rolling out into carriers presently.

In other news: I admit to only having a vague idea of what WebRTC is and what it does, so I've bookmarked a few past LR articles with headlines promising to deliver explanations. Expect me to be an expert by the end of the week.
SReedy
50%
50%
SReedy,
User Rank: Blogger
6/9/2014 | 12:32:29 PM
NFV Perspectives
Any questions for Genband, let me know here. I'm looking forward to a good show with lots of discussion on NFV. It will be interesting to see the vendor lay out its roadmap now that some of its competitors (MetaSwitch, for one) have. Genband has been quiet on it in the past, but that will change this week. 

 
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
CenturyLink: Building the Case for NFV

12|19|14   |   02:14   |   (0) comments


At the 2020 Vision Executive Summit, James Feger, VP, Network Strategy & Development at CenturyLink, talks about how the US operator is approaching virtual network functions from an operational and business case perspective.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (2) comments


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
Upcoming Live Events
February 10, 2015, The Westin Peachtree Plaza, Atlanta, GA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Comcast Launches 4K Streaming Service
Alan Breznick, Cable/Video Practice Leader, 12/18/2014
US Carriers, You're Going to Cuba!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/18/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Webinar Archive